home   |   contact   |  join
 
 

Blog Sponsored By:

keo marketing

 
 

AMA Phoenix Wants to Celebrate the Holidays With You!

November 20th, 2008

Come join us for a night of holiday fun and networking at our Silver Bells Soirée on December 9! Held at the beautiful Cheuvront Restaurant & Wine Bar in Phoenix, guests can expect good music, piping hot hors d’oeuvres, fine wine from around the globe, door prizes and much more!

During the holidays, it’s important that we don’t forget those in need, so we are encouraging guests to bring a new, unwrapped toy for “Toys for Tots.” Every toy donated equals a raffle entry for a special prize and the winners will be announced at the event. Additionally, thanks to one of our event sponsors, DonorsChoose.org, AMA members will receive a $50 gift card to support teacher projects in the districts of their choice.

Members are welcome to bring a guest at the discounted member rate of $50. The event is limited to the first 100 attendees.For additional details on this special event and to register to attend, please visit this AMA Phoenix Holiday Party registration link.

A big thanks to all our AMA sponsors – DonorsChoose.org and World Marketing Phoenix are this event’s sponsors.

We also want to thank our annual sponsors. Prisma Graphic is the Platinum sponsor, WestGroup Research is the Gold sponsor, and Bold Impressions and KEO Marketing are the Silver sponsors for all 2008-09 monthly meetings and SIG events.  Other annual sponsors include: Aquent, media88, Personalized Laser Inc., Phoenix Business Journal, Republic Media, Jobing.com and Wright Choice Promotions.

 

AMA Phoenix is a Sponsor of Net.Finance

November 7th, 2008

Coming to Scottsdale, April 14-17, 2009, AMA Phoenix will sponsor Net.Finance, the premier multi-channel financial services marketing conference.

Net.Finance
April 14-17, 2008

Hyatt Regency
Scottsdale, Resort and
Spa at Gainey Ranch,
Scottsdale, AZ

Register & Pay by Jan. 31st & SAVE $200

Real Experiences, Honest Lessons Learned And Best Practices Shared On:

  • Email Marketing Customer Experience
  • Web 2.0 & Social Media Mobile Banking
  • Search Marketing Brand Loyalty

Net.Finance 2008 Offers You Key Learnings To:

  • Improve your acquisition and retention strategies
  • Up-sell and cross-sell your products within the authenticated site
  • Maximize analytics to improve the customer experience
  • Examine implemented mobile banking programs
  • Optimize your site to overcome site abandonment
  • Engage your customers using Web 2.0 technologies

Speakers will include:

  • Vinoo Vijayaraghavan, Vice President Online Marketing & Strategies, Bank of America
  • Jennifer Sussman, Customer Experience Strategist, Direct Distribution Channel, American Century Investments
  • Cheryl Guerin Vice President Promotions & Interactives, MasterCard International
  • Helen Loh, Vice President, eMarketing, Client Web Services, Charles Schwab
  • Dann Josephus Jitta, Senior Vice President, Direct Channels & Innovation, ABN AMRO Netherlands Commercial Clients
  • Brandon McGee, Vice President & Senior Product Manager, Mobile Banking, The Huntington National Bank

To Register: Call: 1.888.482.6012 or 1.973.812.5153 Fax:1.973.256.0205
Email: netfinance@wbresearch.com Visit: www.netfinanceus.com

Building an Effective Market Segmentation- A Research Roadmap

November 5th, 2008

Chicago - November 6-7

Click here to register

This interactive two-day course includes in-depth discussion of all aspects involved in the process of developing an effective market segmentation solution. The approach is research methods-oriented, emphasizing technical aspects of segmentation solution development with a concentration on practical applications. The course focuses on how to create an actionable segmentation solution with a secondary emphasis on implementation processes. Real-world examples of segmentation solution development will be used to illustrate principles and techniques discussed in the course. Although there will be discussion of business-to-business segmentation examples, more emphasis is given to consumer segmentation.

Who should attend?
Market research managers and analysts, marketing managers and advertising professionals.

Learning Objectives

  • What does the diversity of wants in our market mean to our business?
  • What is the most effective way to segment our present and potential customers?
  • How do we develop an actionable market segmentation solution.
About the Instructors

Jacqueline M. Dawley, Ph.D., has completed market segmentation work for a wide variety of businesses and is a frequent national speaker on market segmentation. She is president of Insight Analysis, a consulting firm that specializes in the use of multivariate statistical analyses for marketing research applications.

Lynn DeVon, Ph.D., is president of Decisive Information Group, a research-based consulting firm specializing is helping companies get the greatest return on their research investment. Lynn has helped numerous companies effectively implement segmentation solutions by creating segment-focused processes.

For more information visit www.marketingpower.com/tssegmentation or call 800.AMA.1150

Realities of being an Entrepreneur

November 4th, 2008

Realities of being an Entrepreneur - The efactory presents a seminar on the Realities of being an Entrepreneur and seeking capital formation for your product or service.

In this two hour segment Ron Friedman a savvy businessman and start-up company specialist will touch on many  topics from funding the venture, the idea/product, simple protection for your product/service, intellectual property, ownership negotiating, being a dreamer, due diligence, to raising capital and so much more.
When:    Thursday, November 6    4:00 -6:00 PM
Where:   Club E Headquarters, 2625 E. Rose Garden Lane, Phoenix, AZ 85050
Cost: $29 each

Please register here and to read more about the instructor
http://www.eventbrite.com/event/201229884

November 6th is Ad 2 Phoenix’s Wine Tasting and Networking event!

November 4th, 2008

November 6th, 6:30 - 8:00 PM
• Raffle for Gift Certificate to Maizie’s Café and Bistro
• Food available for purchase
• One flight of 8 wines, 4 red, 4 white, and a cheese pairing
• Sommelier will be speaking/educating guests on the wines
• Wine bottles available for purchase at discount during event
4750 N. Central Avenue
Phoenix, AZ 85012 (map)
Space is limited to 30 seats and only reserved by your online reservation!  Log onto www.ad2phoenix.com today and RSVP.

Discounts for Phoenix Coyotes Games

November 3rd, 2008

The Phoenix Coyotes are offering significant discounts for games in November. To order contact: Abel Arriaga at 623-772-3485, Attn: Abel Arriaga, or email Abel.Arriaga@phoenixcoyotes.com.

Marketers: Looking for office space?

November 3rd, 2008

Super space available for creative-minded professionals.  Looking for an amazing office in a contemporary building where you can work with other marketing professionals???  AIR Marketing is looking for marketing professionals to share space with them in their headquarters building on University and I-10.  Video production, PR, programmers, designers, freelancers wanting office space….this full-service building is a great opportunity to have a fabulous office and potentially share work with other professionals.  Everything you need, all in one place.  Interested?  Call Heidi Anderson directly at 480-736-4822.

IABC Phoenix Seminar: Managing Your Communications Career in a World of Change

October 26th, 2008

Thursday, November 13, 8:30 a.m. – Noon
Desert Willow Conference Center

4340 E. Cotton Center Boulevard, Ste. 100

Whether you work for a corporation, agency, non-profit or yourself, it’s all too easy for your own career planning and marketability to take a back seat to the daily demands of your work projects. With guidance from Paul Sanchez of Mercer’s Human Capital business, who is visiting the IABC Phoenix chapter from New York City, as well as Vanessa Westfall, a professional recruiter from the local agency Small Giants, you will gain insights into the changing communications needs of organizations so you can hone the skills you need to meet those needs, as well as your own career goals. It’s a perfect time to plan how you can best invest in your own professional development in the New Year … and beyond. Click here for more information and to register for this seminar.

Note: The AMA Phoenix November Monthly Meeting is one week earlier

October 23rd, 2008

The AMA Phoenix November Monthly Meeting is one week earlier than usual due to Thanksgiving celebrations. Please mark your calendar for November 19th! Learn more and register for this event by visiting AMAPhoenix.org.

AMA Phoenix Fall Renewal Campaign

October 23rd, 2008

Renew your American Marketing Association Phoenix Membership by December 1,2008 and receive a $25 prepaid giftcard. Visit AMAPhoenix.org to learn more.

 

Copyright 2007 AMA Phoenix | All Rights Reserved

Designed by