The Phoenix Chapter of the International Association of Business Communicators (IABC/Phoenix) will host its annual Network Night event on Thursday, December 4, at the Tempe Center for the Arts. Network Night 2008 will bring together communicators from various industries for an imaginative night of mingling, refreshments and the chance to bid on some magnificent silent auction items.

Who:                Valley communicators and guests

What:               IABC/Phoenix Network Night 2008

When:               Thursday, December 4, 5:30 p.m.

Where:              Tempe Center for the Arts

Why:                Come join other professional communicators and enjoy a night of networking, food, drinks and fun!

**Formal invitation and event details to follow. If you are interested in donating a silent auction item or event sponsorship (both of which would expose your business to top professionals in the Valley), please contact Traci Baker (tbaker@ascpa.com).

By Karen Kallet, president of AMA Phoenix,

Kallet is the vice president of online and direct marketing for Weil Lifestyles and drweil.com Web sites

I am honored to be stepping in as the 2008-09 president of the AMA Phoenix Chapter. We have a diverse mix of marketing professionals on our new Board and this talented team is going to deliver the new and exciting opportunities that our marketing community craves. Please join me in welcoming the new Board:

• Marilyn Kafka, vice president, director of marketing for Los Padres Bank, as immediate past president;
• Jackie Wetzel, advertising coordinator of The Phoenix Business Journal, as president elect;
• Stacey Amos, group account director of EB Lane, as secretary;
• Patrick Howley, president of The Howley Group, LLC, as treasurer, 
• Scott Appel, vice president of Allison & Partners, as VP of PR and community relations
• Tom Lamoureux, marketing director for Universal Technical Institute, as VP of direct marketing;
• Richard Sailing, report analyst of iCrossing, as VP of education and SIG’s;
• Amy Thomas, executive director of Grand Canyon University, as VP of events;
• Mark Nelson, account executive of BI Worldwide, as VP of hospitality;
• Evelyn Vega, group account director at Aquent, as VP of membership;
• Mitchell Tay, project manager for Media88, inc, as VP of online marketing;
• Cara Hughes, owner of 80/20 Marketing, as VP of programming;
• Scott Smith, product manager for The Analytical Group, Inc., as VP of research;
• Sheila Kloefkorn, president of KEO Marketing Services, as VP of sponsorship;
• John Hogg, senior vice president, marketing and communication of Valley of the Sun United Way, as VP of volunteers;
• Ben Campbell, marketing director for Bold Impressions, and John Bord, president and chief marketing officer for Guevavi, as Co- VP of collegiate relations;
• Nathalie Potvin, sales and marketing professional, as VP of Spectrum Awards and
• Elizabeth Hannan, Web site marketing manager for Pragmatic Marketing, as VP Communications

 To contact us, please use the contact links found here.

Register for these events and find more details at: http://www.netme.com/amaphoenix/

September New Member Breakfast

September 04, 2008 07:30 AM - 09:00 AM Arizona Time 

RSVP By: Sep 02, 2008 05:00 PM Arizona Time

For New Members who have recently joined the AMA Chapter. 

Direct Marketing SIG: Dialogue Marketing. The End of the World as We Know It.

September 11, 2008 03:00 PM - 05:00 PM Arizona Time 

RSVP By: Sep 10, 2008 05:00 PM Arizona Time

Marketing in its traditional form has seen profound changes throughout the years, but perhaps none as significant as the paradigm shift that is currently taking place. In fact, with the current economic conditions, the over-abundance of media vehicles, the intense demand for ROI and many corporate executives: CEOs, CFOs and the like, see marketing as one big expense. And you know what? It is! At least it is headed in that direction. The longer companies continue to market the same old way with the same messages and media, it will continue to be even more of an expense. Draining profits directly out of the bottom line.

 September Job Transition Meeting

September 24, 2008 10:15 AM - 11:15 AM Arizona Time 

RSVP By: Sep 23, 2008 05:00 PM Arizona Time

Looking for a new Position? Thinking of Making a Change? New to or re-entering the Phoenix job market?

 September Luncheon: Cause Marketing is an Art

September 24, 2008 11:30 AM - 01:00 PM Arizona Time 

RSVP By: Sep 23, 2008 05:00 PM Arizona Time

According to a report published by onPhilanthropy, cause marketing sponsorship by American businesses is rising at a dramatic rate. Cause-related marketing is a powerful tool that business and nonprofit organizations are leveraging to differentiate the company, while also being socially responsible

October Luncheon: The New 4 P’s of Marketing

October 22, 2008 11:30 AM - 01:00 PM Arizona Time 

RSVP By: Oct 21, 2008 05:00 PM Arizona Time

As society changes, marketing strategies must, too. Traditional marketing techniques are quickly being replaced by more consumer-centric models. With consumers constantly bombarded with advertising messages, faced with innumerable product choices and plugged into technology and social networks, they have taken the upper-hand in this once one-way relationship. It’s more important than ever for marketers to adapt to and embrace current industry trends. The “New 4 P’s of Marketing” will help the audience understand what consumers today expect, how to accomplish those feats and where the industry is heading in the future.

Media Alert

SEMPO AZ September Event to Feature Yahoo!: Trends in Convergence of Search and Display Advertising

Contact: Jason Ferrara or Sheila Kloefkorn, Co-Chairs of SEMPO Arizona
ph: 602.494.6326 / 602.565.3512
Email: jason.ferrara at elixirinteractive.com or sheila at keomarketing.com

Phoenix, AZ - SEMPO Arizona (www.sempoaz.org), a working group providing education, awareness and a better understanding of search engine marketing, recently announced that it will welcome Yahoo!’s Dan Boberg to discuss trends in the convergence of search and display advertising and tools to leverage them.

Boberg will speak about new tools and technology being offered by Yahoo! to help search engine marketers and advertisers. He will also explain how Yahoo! is leveraging this technology across platforms including search, display, video and mobile.

Attendees will learn about:

- Yahoo’s Right Media Exchange platform

- How to leverage the Exchange platform to build community

- How engaging in search and display advertising can increase ROI

Admission is $20 for members; $30 for non members.

To RSVP for this event, please visit http://sempoazsep08.eventbrite.com/

Date: September 11, 2008
Time: 6:00 – 8:00pm

Location: SkySong
1475 N. Scottsdale Road Ste.200 Global Room
Scottsdale, AZ 85257

Don’t miss the upcoming AMA Job Transition Meeting on September 24^th. This group is ideal for anyone who is looking for a new position or thinking about a career change. The Transition Meetings are free for members and only $10 for non-members. It is a networking opportunity and you will receive feedback on how ready, prepared and focused you are for a job search so don’t miss out!  

Ad 2 Phoenix is conducting its annual search for the recipient of a pro-bono advertising, marketing, and public relations campaign. Ad 2 Phoenix will assist a non-profit organization in developing and executing a strategic campaign that corresponds with the client’sinternal goals and objectives.

Each year, Ad 2 Phoenix selects a non-profit organization that benefits a diverse segment of the Greater Phoenix population and then creates a comprehensive pro bono advertising campaign for that client. Ad 2 Phoenix’s last five public service campaigns have had a collective value of over $2 million in donated media; conceptual creative development; public relations; account services; print; broadcast production; promotional events, and internet services.

Ad2 Phoenix professionals commit a full year of their time, creativity and expertise to the selected organization to highlight the non-profit’s services and benefits while broadening the non profit’s scope of influence within the community.

Past Ad 2 Phoenix clients include: Make A Difference Foundation, Waste Not, Teen Lifeline, the Volunteer Center of Phoenix, the Red Means Stop Coalition, Arizona Alliance for Arts Education and many more. In 2002, Ad 2 Phoenix received two national ADDY awards for the Red Means Stop Coalition’s Public Service campaign.

An application must be submitted for consideration. Applications can be obtained by visiting the Ad 2 Phoenix website at www.ad2phoenix.com or by submitting a request to ad2phoenix@yahoo.com. Applications are due by September 5, 2008.

Ad 2 Phoenix is the leading organization in the Valley for advertising professionals below the age of 32.As an affiliate of the American Advertising Federation (AAF), Ad 2 Phoenix has provided its members with professional development and networking opportunities for over 35 years. For more information about Ad 2 Phoenix events and membership, visit their website at www.ad2phoenix.com.

 The Phoenix Chapter of the Public Relations Society of America cordially invites you to attend the 2008 Copper Anvil Awards.  We hope you’ll join us on Thursday, Sept. 18, at the Tempe Mission Palms to help us celebrate, “The Art of PR.”  Please see below for more information.

2008 Phoenix PRSA Copper Anvil Awards

The 2008 Copper Anvil Awards are just around the corner!  Please save the date for Thursday, Sept. 18, from 6 to 9 p.m.  This year’s awards dinner will be held at the Tempe Mission Palms. Stay tuned for a save-the-date e-vite with additional information!

Early Bird Rate: (Register by Sept. 4)
Members $50, Guests $75
Normal Rate: (Register by Sept. 11)
Members $70, Guests $85
Door Rate:
Members $80, Guests $95

To register, please call Kate Guess at (480) 699-5019 or send an e-mail to chaptermanager@phoenixprsa.org.  We accept credit cards, cash or checks.

Location: Tempe Mission Palms; 60 East Fifth Street, Tempe, Arizona 

For more information:
Contact: Kate Guess
Phone: (480) 699-5019
Email:  chaptermanager@phoenixprsa.org

Presented by The Association For Strategic Planning.

Today, the world economic environment is highly turbulent and uncertain. A clear understanding of the factors that are currently driving its evolution is critical to both identify opportunities and threats, and formulate successful strategies for survival and growth.

Our guest speaker, a world renowned expert, will provide us with an overview of her perspective in global strategy.

Take Aways from this Session Include:
• Drivers and trends in today’s world economy
• The biggest losers, winners, and … the safe spots: The economies and industries that might either be most impacted or benefit the most
• The US economy: Its current situation and role in the global outlook
• Strategies for survival … and growth?

Wednesday, August 20th 2008
5:45 pm to 8:30 pm

ASU Scottsdale Innovation Center - SkySong
1475 North Scottsdale Road; Suite 200, Global Conference Room
Scottsdale, AZ 85257
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Register Online.