SEMPO AZ October Monthly Meeting – Open Event
  Search and Social Media Clinic

October 8, 2008
6-8 PM
ASU SkySong
  Convergence Room – first floor Southeast corner
  1475 N. Scottsdale Rd.
  Scottsdale, AZ 85257

SEMPO AZ would like to invite you to its Search and Social Media Website Clinic event. The event will feature the top Search, Social and Website Usability experts from some of the leading digital agencies here in Phoenix.

Our panel of experts will evaluate a number of websites, including those from the audience, and point out how to optimize a site from a design, search and social media perspective. Attendees will learn usability, search engine optimization and social media best practices.

The panel of experts will include:

• Andrew Schmidt – Senior Natural Search Strategist – iCrossing
• Chris Sietsema – Strategic Planning – Mighty Interactive/Off Madison Ave
• Stephen Heitz – Director Interactive Services – Lavidge
• Dylan Downhill – CIO – Elixir Interactive
• Scott McAndrew – Director of Strategy - Terralever
• Andrew Bagley – Media Director - Sitewire

If you would like to recommend a site to be reviewed, please forward your name and the website address (URL) to Jason Ferrara by Wednesday, October 1.

The event will be held on Wednesday, October 8 from 6-8 pm at SkySong. Food and drink will be served.

Admission: $15 for SEMPO members, $30 for non-members

Register for this SEMPOAZ Search and Social Media Website Clinic.

Save the date for a special holiday soiree with the American Marketing Association on Tuesday, December 9th, at Cheuvront Restaurant & Wine Bar in downtown Phoenix, from 6:30 - 8:30pm.  Picture yourself enjoying the holidays with good music, piping hot hors-d’oeuvre, and sipping fine wine from around the globe.   There will be a wine-tasting of 3 - 4 specially selected varieties, ample time to network, and door prizes.  Don’t forget to bring a new, unwrapped to toy for “Toys for Tots”. Every toy donated equals a raffle entry for a special prize, winner to be announced at the event.

AMA members are invited to bring a guest and pay just $50 per person. The event is open to non-members for $65 per person and is a terrific opportunity to network with the people you want to do business with in 2009.

This event is limited to the first 100 attendees, so RSVP now at: www.amaphoenix.org

p.s. AMA members will receive a $50 gift card from DonorsChoose.org to support teacher projects in the districts of their choice - so your holiday party admission is essentially free as a special thank you for your membership.

It’s tough out there. Budgets are tightening and customers are pulling back. As a marketer, you have to know the tactics that still break through and get results.

That’s what MarketingProfs’ Digital Marketing Mixer is all about: Forming relationships with your customers through digital marketing. Email, Search, and Social Media program tracks are where topnotch skills are making the difference:

• Carefully crafted email copy that fits the medium: Internet, smart phone, iPod
• SEO that keeps your name and message on top of real-time search lists
• Techniques for CRM in the wide range of Social Media contexts out there

Join us at the Radisson Fort McDowell in Scottsdale October 22-23 for two full days of training in all of the above.

If there is one investment your company needs to make this fiscal year, it’s this one…this investment in you. In Scottsdale, you can form a whole new digital strategy that can help save your bottom line in the months to come.

And to help make this happen, we’re giving you some incredible deals and resources right out of the gate.
With your registration, you’ll receive…

• A $200 savings for Aquent clients and talent with discount code: ESPNA08. Register before September 26 and save an additional $150 with the early bird pricing.
  
• MarketingProfs latest research report Email Marketing Benchmark Research 2008 – a $319 value!
• A MarketingProfs Premium Plus Membership worth $249 for basic and non-members.

Check out the latest Program lineup, and view our Speaker roster, including our outstanding Keynotes who know digital marketing like no one else.

Listen, learn, join the discussions, form a digital marketing toolkit, and make an investment in you that will make a real difference in the tough days ahead. That’s what we all need right now. Let’s do it.

AMA is holding a membership campaign that offers special discounts and perks for first time members ­ making this a perfect time to join.

The special offer for new members includes over $100 in savings and discounts and runs through the end of October.

* The special offer for new members includes $30 off the regular price, and

* Either a $20 prepaid MasterCard or a $200 National Conference Coupon

* AND participation in a webcast about Digital Marketing

Additionally ­ the Local Phoenix Chapter is giving new members:

* One Free Shared Interest Group meeting, valued at $20 and

* A Free Marketing book

This is a particularly good time to join as a $20 price increase will take place on December 1st‹If you have wanted to become a member‹this is really the best time to do so.

The new membership campaign ends October 31st. Please visit AMAPhoenix.org to join or for detailed information about this special offer or member benefits. You can also email membership@amaphoenix.org to request information.

Dear Friend;
Dennis Dunlap
Chief Executive Officer
American Marketing Association

Like you, we watched helplessly at the devastation caused by Hurricane Ike, leaving many of our AMA/AMAF friends and family members physically, emotionally and financially displaced with no end in immediate sight.

The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) have created a Hurricane Relief Fund to assist the Houston AMA and its members affected by this catastrophic storm.

You may make a donation by either filling out the attached form or making an on-line donation at www.themarketingfoundation.org <http://www.themarketingfoundation.org/> (please click the DONATE button and select “Hurricane Relief Fund (AMA Houston)” under the Program Support menu).

If you have any questions or require additional information, please contact Lisa L. Chernick, Executive Director, American Marketing Association Foundation at 312.542.9073.

On behalf of those AMA/AMAF family members in the greater Houston/Galveston area, thank you in advance for your generosity.

Best Regards,

The Phoenix Chapter of the International Association of Business Communicators (IABC/Phoenix) will host its annual Network Night event on Thursday, December 4, at the Tempe Center for the Arts. Network Night 2008 will bring together communicators from various industries for an imaginative night of mingling, refreshments and the chance to bid on some magnificent silent auction items.

Who:                Valley communicators and guests

What:               IABC/Phoenix Network Night 2008

When:               Thursday, December 4, 5:30 p.m.

Where:              Tempe Center for the Arts

Why:                Come join other professional communicators and enjoy a night of networking, food, drinks and fun!

**Formal invitation and event details to follow. If you are interested in donating a silent auction item or event sponsorship (both of which would expose your business to top professionals in the Valley), please contact Traci Baker (tbaker@ascpa.com).

By Karen Kallet, president of AMA Phoenix,

Kallet is the vice president of online and direct marketing for Weil Lifestyles and drweil.com Web sites

I am honored to be stepping in as the 2008-09 president of the AMA Phoenix Chapter. We have a diverse mix of marketing professionals on our new Board and this talented team is going to deliver the new and exciting opportunities that our marketing community craves. Please join me in welcoming the new Board:

• Marilyn Kafka, vice president, director of marketing for Los Padres Bank, as immediate past president;
• Jackie Wetzel, advertising coordinator of The Phoenix Business Journal, as president elect;
• Stacey Amos, group account director of EB Lane, as secretary;
• Patrick Howley, president of The Howley Group, LLC, as treasurer, 
• Scott Appel, vice president of Allison & Partners, as VP of PR and community relations
• Tom Lamoureux, marketing director for Universal Technical Institute, as VP of direct marketing;
• Richard Sailing, report analyst of iCrossing, as VP of education and SIG’s;
• Amy Thomas, executive director of Grand Canyon University, as VP of events;
• Mark Nelson, account executive of BI Worldwide, as VP of hospitality;
• Evelyn Vega, group account director at Aquent, as VP of membership;
• Mitchell Tay, project manager for Media88, inc, as VP of online marketing;
• Cara Hughes, owner of 80/20 Marketing, as VP of programming;
• Scott Smith, product manager for The Analytical Group, Inc., as VP of research;
• Sheila Kloefkorn, president of KEO Marketing Services, as VP of sponsorship;
• John Hogg, senior vice president, marketing and communication of Valley of the Sun United Way, as VP of volunteers;
• Ben Campbell, marketing director for Bold Impressions, and John Bord, president and chief marketing officer for Guevavi, as Co- VP of collegiate relations;
• Nathalie Potvin, sales and marketing professional, as VP of Spectrum Awards and
• Elizabeth Hannan, Web site marketing manager for Pragmatic Marketing, as VP Communications

 To contact us, please use the contact links found here.

Register for these events and find more details at: http://www.netme.com/amaphoenix/

September New Member Breakfast

September 04, 2008 07:30 AM - 09:00 AM Arizona Time 

RSVP By: Sep 02, 2008 05:00 PM Arizona Time

For New Members who have recently joined the AMA Chapter. 

Direct Marketing SIG: Dialogue Marketing. The End of the World as We Know It.

September 11, 2008 03:00 PM - 05:00 PM Arizona Time 

RSVP By: Sep 10, 2008 05:00 PM Arizona Time

Marketing in its traditional form has seen profound changes throughout the years, but perhaps none as significant as the paradigm shift that is currently taking place. In fact, with the current economic conditions, the over-abundance of media vehicles, the intense demand for ROI and many corporate executives: CEOs, CFOs and the like, see marketing as one big expense. And you know what? It is! At least it is headed in that direction. The longer companies continue to market the same old way with the same messages and media, it will continue to be even more of an expense. Draining profits directly out of the bottom line.

 September Job Transition Meeting

September 24, 2008 10:15 AM - 11:15 AM Arizona Time 

RSVP By: Sep 23, 2008 05:00 PM Arizona Time

Looking for a new Position? Thinking of Making a Change? New to or re-entering the Phoenix job market?

 September Luncheon: Cause Marketing is an Art

September 24, 2008 11:30 AM - 01:00 PM Arizona Time 

RSVP By: Sep 23, 2008 05:00 PM Arizona Time

According to a report published by onPhilanthropy, cause marketing sponsorship by American businesses is rising at a dramatic rate. Cause-related marketing is a powerful tool that business and nonprofit organizations are leveraging to differentiate the company, while also being socially responsible

October Luncheon: The New 4 P’s of Marketing

October 22, 2008 11:30 AM - 01:00 PM Arizona Time 

RSVP By: Oct 21, 2008 05:00 PM Arizona Time

As society changes, marketing strategies must, too. Traditional marketing techniques are quickly being replaced by more consumer-centric models. With consumers constantly bombarded with advertising messages, faced with innumerable product choices and plugged into technology and social networks, they have taken the upper-hand in this once one-way relationship. It’s more important than ever for marketers to adapt to and embrace current industry trends. The “New 4 P’s of Marketing” will help the audience understand what consumers today expect, how to accomplish those feats and where the industry is heading in the future.

Media Alert

SEMPO AZ September Event to Feature Yahoo!: Trends in Convergence of Search and Display Advertising

Contact: Jason Ferrara or Sheila Kloefkorn, Co-Chairs of SEMPO Arizona
ph: 602.494.6326 / 602.565.3512
Email: jason.ferrara at elixirinteractive.com or sheila at keomarketing.com

Phoenix, AZ - SEMPO Arizona (www.sempoaz.org), a working group providing education, awareness and a better understanding of search engine marketing, recently announced that it will welcome Yahoo!’s Dan Boberg to discuss trends in the convergence of search and display advertising and tools to leverage them.

Boberg will speak about new tools and technology being offered by Yahoo! to help search engine marketers and advertisers. He will also explain how Yahoo! is leveraging this technology across platforms including search, display, video and mobile.

Attendees will learn about:

- Yahoo’s Right Media Exchange platform

- How to leverage the Exchange platform to build community

- How engaging in search and display advertising can increase ROI

Admission is $20 for members; $30 for non members.

To RSVP for this event, please visit http://sempoazsep08.eventbrite.com/

Date: September 11, 2008
Time: 6:00 – 8:00pm

Location: SkySong
1475 N. Scottsdale Road Ste.200 Global Room
Scottsdale, AZ 85257