Green 2.0 Sustainability from the Inside-Out
An event by the Business Marketing Association – Phoenix
Green 2.0 – Sustainability from the Inside-Out
October 16, 2008
ASU Skysong
1475 N. Scottsdale Rd.
Scottsdale, AZ 85257
Being Green is the “in” thing. ‘Environmental sustainability’ is quickly becoming a part of every company’s vocabulary. Environmental undertakings that consume time, money and the sanity of executives are quickly becoming the norm. Most green programs focus so much on a company’s external practices and procedures that they overlook the opportunity to deploy their most important asset – their people.
In this session, Derrick Mains will discuss how the collective eco-actions of individual employees can have a positive impact both on our environment and on their employer’s bottom line.
About the Presenter:
Derrick Mains
Mr. Mains is the Chief Business Development Officer for YouChange; YouChange is addressing environmental concerns surrounding electronic-waste (e-waste) through a proprietary recycling platform that provides reporting solutions for manufacturers to meet self‐, or regulatory body‐imposed recycling mandates. In addition the YouChange platform provides virtual and brick and mortar retailers a means to reward consumers for closing the loop on e-waste through the use of YouChange “rewards points” redeemable for discounts on select products.
Mr. Mains has also served as the Vice President of Business Development and Vice President of Energy Reclamation Initiatives for Earth911.com and 1‐800‐CLEANUP where he was the driving force behind a number of producer responsibility/sustainability initiatives including development of programs for ExxonMobil, BP Castrol, Valvoline, Staples, Wal-Mart, Comedy Central, Pepsi and many others.
Mr. Mains also serves as the Vice President of Green Marketing for New Media Marketing’s GreenNurture platform.
Register for this Green Marketing event.
