Despite flat or eroding promotional budgets, investment in on-line advertising continues to grow at an astonishing pace. In 2007, on-line ad spending reached $21.2B and is forecast to exceed $33.5B by 2010. Advertising networks placed an impressive 30% of on-line advertising in 2007, which is up from 5% in 2006. Also, an estimated $2B was spent on M&A’s related to ad networks in 2007 alone, which excludes earlier acquisitions such as WPP’s $649M purchase of 24/7 and the $3.1B purchase of DoubleClick. Similarly, venture capital investment directed at ad networks was estimated at $300M in ’07.

For those interested in taking advantage of the tremendous growth in online ad spending and specifically advertising networks, there exists significant opportunity. In fact, in some verticals there is an 18 month wait to advertise on select sites. However, significant investment is required and each decision along the way will impact market perception and your ability to compete effectively.

Marketing Professionals Will Learn

1. The trends in on-line advertising from the perspective of product owners, agencies, media buyers and consumers
2. The pros and cons of a traditional broad based ad network versus vertical ad network
   a. Advertiser view
   b. Publisher view
3. Buy versus build perspectives related to content, technology, traffic, and analytics
4. Visitor engagement options i.e., foreshadow windows versus false redirects, widgets versus “doorways”
5. The value of premium content in delivering organic traffic, leads, transactions, revenue and EBITDA

About the Presenter
Jerry is President of morefocus® media, a health and education vertical advertising network. With a background in psychology and market research, and a particular emphasis on aggregating and commercializing consumer data, Jerry has over 15 years experience as a leader in the healthcare and consumer marketing. Most recently, Jerry was SVP Marketing at Wolters Kluwer Health (WKH), and responsible for delivering higher margin sales and software development, as well as the due diligence response for the sale of NDCHealth to WKH. Prior to NDC-WK, Jerry led sales, marketing, and operations at Caremark, a $23 billion PBM.

Guest Policy:
We do not offer any complimentary guest passes per paid admission.

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The lecture will address the fact that the traditional “4 P’s of Marketing” we’ve all grown accustom to are now obsolete. The “New 4 P’s of Marketing”: include: Personalization, Participation, Peer-to-Peer and Predictive Modeling. John will elaborate on each of these points utilizing case studies and elements of our creative portfolio.

As society changes, marketing strategies must, too. Traditional marketing techniques are quickly being replaced by more consumer-centric models. With consumers constantly bombarded with advertising messages, faced with innumerable product choices and plugged into technology and social networks, they have taken the upper-hand in this once one-way relationship. It’s more important than ever for marketers to adapt to and embrace current industry trends. The “New 4 P’s of Marketing” will help the audience understand what consumers today expect, how to accomplish those feats and where the industry is heading in the future.

The lecture will offer marketers original advice on new avenues to explore when attempting to connect with today’s consumers. By implementing these new techniques, marketers will be better able to surpass competitors’ efforts and enjoy success in the coming years.

Marketing Professionals Will Learn

1. How to deploy customer value management practices in your organization
2. The traditional “4 P’s of Marketing” are now obsolete in today’s society
3. How peer-to-peer technology is changing the marketing environment
4. Today’s consumers expect and demand personalization in marketing
5. How to use predictive modeling to plan for the future marketing efforts
6. Non-traditional marketing avenues to tackle

About Integrative Logic

Integrative Logic (IL) is a data-driven marketing group headquartered in Atlanta, Georgia. IL has enjoyed definitive success in customer relationship marketing since its inception in 2001. Our strategies focus directly on changing consumer behavior through targeted creative campaigns and promotional efforts. We are agile in working with organizations at every stage of their consumer acquisition and retention lifecycles. Integrative Logic offers a breadth of multi-channel database marketing capabilities, a dedication to top-level service, strong third-party relationships, a well-honed focus on measurement and Business Intelligence, and a steadfast commitment to long-term, value-added partnerships.

With a focus and depth of experience in the retail, pharmaceutical, consumer packaged goods, and travel & hospitality verticals, we have five million dollar-plus retained client relationships. Further speaking to the strength and history of our client relationships and satisfaction, we’re proud to say that IL has never lost a retained client. We have an undying passion for what we do—and that passion translates into our vision and our work.

About the Presenter

President and CEO of Integrative Logic John Gardner, is a strategic visionary with more than 17 years of experience in customer relationship management, database marketing and business intelligence. He is the driver and architect behind numerous multi-channel relationship marketing efforts, as well as an expert in measurable data-driven marketing initiatives and consumer segmentation, models and profiling. Gardner specializes in blending technology, business intelligence and marketing into cohesive, measurable, results-oriented initiatives. His skill set also includes developing extensive multidimensional relational databases and managing closed-loop analytics, including statistical modeling, database reporting, web analytics and interactive reporting. In addition, Gardner is an expert at defining and ensuring the capture of Key Performance Indicators. Prior to co-founding Integrative Logic, Gardner was with Southern Progress Corporation, the largest regional magazine and book publisher in the country. He also served as director of business intelligence for imc2, a full-service interactive agency. Gardner received his undergraduate degree in political science and history from the University of Alabama and his MBA from The University of Alabama at Birmingham. He is a Microsoft Certified Professional, as well as a recognized speaker and consultant.

Guest Policy:
We do not offer any complimentary guest passes per paid admission.

Registration at door will be
$50 for Members/Students and $65 for Non-Members