January 27, 2010…

…Something is on the horizon. Be there.

Are your sales prospects looking for you? Probably not. But, what your prospects look for is information that they can trust.  The best way to create that authoritative, trusted advisor status with your prospects is by helping them to solve a need or problem.   The right answers can be found in your Business Blog with a simple strategy that will be outlined during this 60-minute presentation.

You’ll learn how to be everywhere your prospects are so they can find you via relevant social media, search engine optimization results, and customer communities.

As a bonus, registrants will receive a complimentary copy of our Blog Marketing

DATE: December 16, 2009

TIME: 10amPT/ 11pmMT/ 12pmCT/ 1pmET

PRESENTERS
Rick Burnes, Inbound Marketing Manager HubSpot
Anna Carbonara, Moderator, American Marketing Association

COST: Complimentary

RSVP for this AMA Event.

This year AMA Phoenix is proud to be a part of the 7th annual Mingle Bells holiday celebration. The event, which runs from 5:30pm – 9:30pm, will be held at the Phoenix Zoo and will include hors d’oeuvres, a cash bar, and raffle drawings. Admission to the annual Zoolights exhibit is included. Over 100 professionals from local organizations including AAF Metro Phoenix, Ad2 Phoenix, AIGA and PIAZ attended last year’s Mingle Bells event. This year’s attendance is expected to top 200 with the inclusion of AMA Phoenix.

Mingle bells 2009
Event by: AMA Phoenix, AAF Metro Phoenix, Ad2 Phoenix, AIGA and PIAZ

This event is Sponsored by ClearChannel Outdoor and Six9s Customer Research

What a list!

See the whole list here. http://bit.ly/NwXNu

The Governor’s Celebration of Innovation is presented by the Arizona Technology Council. Seats are going fast. Reserve your discounted tickets today.

Learn about legal issues currently being addressed in marketing and new media campaigns. Douglas Sylvester publishes, teaches and lectures on issues of intellectual property law and commercialization, international law, emerging technologies and privacy. In 2007, Associate Dean Sylvester was appointed Special Consultant to a National Academy of Sciences panel charged with reforming the U.S. Census. He was the founding Faculty Director of the innovative Technology Ventures Clinic, which introduces students to transactional legal practice in high-technology sectors. In recent years, Associate Dean Sylvester also has been an expert witness in cases involving licensing, intellectual property and technology, and has advised numerous entrepreneurs in building their businesses.

RSVP today: Hot Legal Issues in an Age of New Media

October 28, 2009, 11:15 AM – 01:00 PM
Embassy Suites Phoenix – Biltmore

How much does that H1 tag really matter? Do “authority” sites always have an advantage over other sites with less reputation. Do links still rule as a major factor in helping pages rank well? This seminar looks at on-the-page and off-the-page factors that influence web search and what new signals are growing in importance. Arnie will also discuss a couple of off-the-beaten path with ideas on how to find important, trusted and relevant linking opportunities you might be overlooking.

Marketing Professionals Will Learn

1. Effective link building strategies for today and into the future.
2. How search engines including Google view links.
3. How to increase the effectiveness of your website through link building strategies you can implement yourself.

This event is sponsored by KEO Marketing

About the Presenter
Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, and was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award.

Leveraging his prior Internet marketing experiences, Arnie founded Vertical Measures in 2005. Vertical Measures is an SEM agency focused on providing quality link building and website marketing services. Their clients include major ecommerce sites, universities, career colleges, and SEO agencies. Mr. Kuenn is also the founder and president of the Arizona Interactive Marketing Association.

RSVP today: Search Engine Optimization & Link Building Strategies for 2010

Are you looking for your next career opportunity or considering a change; come join fellow marketing professionals in job-transition. This is a casual group where you can freely share challenges and leads with other job seekers.

Join the American Marketing Association Phoenix In-Transition Meetup

August 18, 2009 9 AM

Location
Paradise Bakery Cafe/ Tempe Marketplace
S McClintock Dr & E Rio Salado Pkwy
Tempe, AZ 85281

Please bring your business cards and copies of your resume (print double-sided and in B&W to save costs).

If you have a job lead; please print it out and bring it with you to share with others.

This event is organized through the American Marketing Association’s Phoenix Chapter…please be sure to post your resume for free at: http://careers.amaphoenix.org

Feeling the Heat – New Insights into Today’s Hot Market Research Topics

Event by: AMA Phoenix and SWMRA
August 06, 2009
05:30 PM – 08:30 PM Arizona Time
August 07, 2009
08:00 AM – 04:15 PM Arizona Time

Main Location: Arizona Biltmore Resort & Spa
2400 E. Missouri Avenue
Phoenix, AZ 85016

RSVP By: Aug 05, 2009 05:00 PM Arizona Time

Come learn about the connections between social media & market research.

This educational forum will explore ways that social media can be used in a business setting, the state of the technology, how social media has been used in market research, and how it is likely to impact the market research environment in the future. Speakers with backgrounds in social media, marketing, and market research will present their views on how social media is impacting today’s business environment. Conference attendees will learn how social media is being used to conduct research projects, market products, and make businesses more profitable.

Session 1: “How to Use Social Media in a Business Setting”
Speaker: Bill Austin, Chief Technology Officer, AZhttp, Inc.

Bill Austin will focus on how social media is being used today. He will discuss how social media sites can be used for data collection and analysis. Bill will also discuss how businesses can use social media to find new customers and generate business leads. As a social media consultant, Bill has helped businesses find their way in the new and exciting world of social media.

Session 2: “State of the Technology & Early Social Media Research Experiences”
Speaker: Jim Longo PRC, VP Client Development, Itracks

Jim Longo will explore the advancements in online qualitative research methodologies and discuss best practices. Techniques examined would include real-time chat based focus groups, Blogs, forums, bulletin boards, online research communities, online ethnographies and online diaries. Each of these will be defined and examined thoroughly. Once all of the definitions are sorted out the presentation will move forward to discussion real project examples. The goal is to have the audience walk away with a fresh understanding of social media-based online qualitative techniques and know when to recommend them.

Session 3: “The Future of Social Media, Market Research, and Marketing”
Speaker: Professor James Spiers, Marketing Department, Arizona State University

Jim Spiers will discuss the future of social media, market research, and marketing. Where are we headed and what will the future bring? Jim’s presentation will discuss how social media fits with our current model for market research and marketing. He will show how social media can fit into a world focused on marketing and market research.

Session 4: “Product and Service Ideation Using Social Media Communities”
Speaker: Bart Steiner, President & CEO, Bulbstorm, Inc.

With hundreds of millions of consumers interacting in social media communities, companies have an unprecedented opportunity to co-create products and services with their customers. Bart Steiner will reveal new techniques being used by leading brands to capture the creativity of crowds and to more effectively market their own innovations.

RSVP at AMAPhoenix.org