AZIMA (http://www.joinAZIMA.org) is a forum for professionals, students and educators in Arizona dedicated to sharing ideas, information and best practices that define and further the interactive marketing industry and its disciplines. AZIMA’s targeted membership base includes executives from local companies, interactive agencies and consultants, marketing-related technology firms and online media companies, as well as students and educators with an interest in the industry.

AZIMA’s First Event is coming July 14th and will feature Chris Murch, President of http://wsRadio.com

Registration for the event is now open at: http://azimainauguralmeeting.eventbrite.com/

Summary of the event:

• Join us on July 14th and be a part of Arizona history…the first event of AZIMA.
• July 14th at 6:00pm for social hour, 6:30 dinner served, 7:00 our featured speaker
• This month’s social event speaker is Chris Murch, president of http://wsRadio.com
• With more than 120 shows and 5 million listeners, wsRadio is the world’s largest privately held internet radio network.
• Internet Radio is becoming one of “The Fastest Growing Mediums of All Time”!
• Learn about marketing via internet radio, podcasting and how Chris Murch built wsRadio from the ground up.

Hope you can join us!

Summer Enteractivate Networking Cocktail Mixer

Event by: AMA Phoenix
August 20, 2009
05:30 PM – 07:30 PM Arizona Time
(Location: Terralever )

Main Location: Terralever
425 S. Mill Avenue, Suite 201
Tempe, AZ 85281

RSVP By: Aug 19, 2009 05:00 PM Arizona Time

This event is Sponsored by TerraLever

Don’t miss our second annual Enteractivate Networking Cocktail Mixer. This new and unique addition to the menu of local AMA events has been established to provide everyone – from young professionals to students to seasoned industry veterans – the opportunity to casually mingle and network with the Valley’s hottest marketing firms and employers. Phoenix’s best and brightest marketing minds will be in attendance providing the ideal outlet for marketers to discuss industry trends and the local and national landscape of marketing. The event will also serve as a premiere informal recruitment setting, connecting marketing job seekers with employers.

Heat up your professional network by joining us at the NEW Terralever, LLC office, 425 S. Mill Avenue, Tempe, AZ 85281.

Hors d’oeuvres and cocktails will be served throughout the evening.

RSVP at http://www.AMAPhoenix.org

Updating the Media Mix in Hispanic Marketing: New Media and Social Web sites

Presented by: Cruz Flores, Greg McGuire, and Ricardo Torres
July 09, 2009
03:30 PM – 05:00 PM Arizona Time
(Location: ASU SkySong )

Main Location: ASU SkySong
Suite 200 Global Room 1475 N Scottsdale Rd
Scottsdale, AZ 85257

RSVP By: Jul 08, 2009 05:00 PM Arizona Time
Presentation and a panel discussion with:
• Cruz Flores, Senior Marketing Manager Multi-Cultural Markets
Qwest Communications
• Greg McGuire, Sales Creative Resource Director, KVIB-FM 95.1 Latino Vibe
• Ricardo Torres, Publisher, Latino Perspectives Magazine

Learn about the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites and bilingual in-culture applications.

With Hispanics now 40% of Arizona’s population, it is crucial for those involved in marketing, advertising, interactive media, and public relations to understand the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites, and bilingual in-culture applications.

Marketing Professionals Will Learn

1. How corporations are increasing the effectiveness of multicultural marketing through segmentation and Internet based applications
2. How to reach bilingual and acculturated Latinos via on-line marketing
3. 3. Segmentation of the Valley’s Latino population and how to reach the most affluent groups

Register at AMAPhoenix.org

How Sí TV and the D-backs Hit Home Runs with Latinos

Beth Kane, Director of Research & Marketing at Sí TV, will describe the business needs of an emerging, non-Nielsen rated Latino cable network, and how she was able to conduct research with Nielsen on a limited budget. She will overview the latest information for Sí TV’s Latino viewers in the critical 18-49 year old segment and highlight the differences among Latinos in key markets across the U.S. such as Phoenix, Los Angeles, New York, and Chicago. Since Sí TV reaches Latinos in English, the research has really helped educate affiliates and advertisers that the majority of Latinos 18-34 live their lives in English but still celebrate their Hispanic heritage and want to be reflected in positive leading roles on television.

Julie Romero of the Arizona Diamondbacks will discuss their initiatives in the Phoenix Hispanic market.

Wednesday, September 9th 2009, Chase Field – Home of the Arizona Diamondbacks

3:45 – 4:15 pm    Check-in, ticket pickup, entry
Chase Field Gate K
(After 4:30, ticket pickup at Will Call)

4:30 – 5:45        “How Sí TV and the D-backs Hit Home Runs with Latinos”
Speakers:     Beth Kane, Director of Research & Marketing, Sí TV
Julie Romero, Director Hispanic Marketing & Sales, D-backs
Questions and Answers
Chase Field Banquet Room

5:45 – 6:15        Pre-game Networking
Chase Field Banquet Room

6:40 on        DBacks vs. LA Dodgers Game
Chase Field Picnic Pavilion
All-You-Can-Eat food until the 7th. inning
Food includes hot dogs, popcorn, peanuts, chips, soda and water

Note: The seminar may be included in your American Marketing Association Professional Certified Marketer continuing education log.

Register at AMAPhoenix.org

Member            $44.00/Member through Sep 04, 2009
$54.00/Member through Sep 08, 2009
Non-Member            $60.00/Non-Member through Sep 04, 2009
$70.00/Non-Member through Sep 08, 2009
Student            $44.00/Student through Sep 04, 2009
$54.00/Student through Sep 08, 2009

Important:
There will be no registrations or ticket purchases for this event at Chase Field.

AMA Job Board

The AMA Phoenix job board is where all the best marketing professionals post their resumes and where leading edge firms look for leading edge talent; be sure to post your resume for free today.

Special incentives are available for companies looking to post openings or search for candidates.

Visit the AMA Phoenix Job Board.

AMA Job-Transition MeetUp!

The AMA hosts monthly MeetUps! for marketing professionals in or considering a job-transition. This is a great opportunity to network with like minded job seekers who understand the challenges associated with a search and are looking to share ideas and leads.

Paradise Bakery, Tempe Marketplace, Tempe (Mclintock & 202)

July 1st, 9am – 11am

RSVP: AMA Phoenix Job Transition Meetup

July Job In-Transition Meeting; Building the Better Marketing Resume

Recruitment experts will walk through what HR managers and recruiters look for in a graphics, advertising, PR, marketing and sales professionals’ resume.

Wednesday, July 21st 11am – 12am

Embassy Suites – Camelback; just before to the monthly AMAPhoenix luncheon

RSVP: By July 21st at AMAPhoenix.org

“You’re not the boss of me! The Ins and Outs of Starting Your Own Business.”

A panel workshop on identifying your product/service, customers and operational needs to launch your own business whether it as a consultant or shop owner, this is the workshop for you.

Thursday, July 30th from 8:30a-11am

Jobing.com at 4747 North 22nd Street, Suite 100, Phoenix, AZ 85016

RSVP: By July 29th at AMAPhoenix.org

Intersection of Search, Social Media and Public Relations
Wednesday, June 24, 2009
6:00 – 8:00
SkySong
1475 N. Scottsdale Road,  Global Conference Room #201
Scottsdale, AZ 85257

Lee Odden, CEO of TopRank Online Marketing
Jeff Jordan, Product Manager – Social Media of Omniture

Attend this unique event to learn more about Social Media, its integration with search, and how to measure its marketing impact.

Lee Odden from TopRank Online Marketing will present on the intersection of Search, Social Media and Public Relations including both challenges and solutions for companies seeking to take advantage of the social web. Odden will share strategies for developing search friendly social media marketing and media relations programs that increase digital marketing and PR effectiveness.

Attendees will learn:
1. Fundamentals of search optimized media relations through Push & Pull PR
2. Framework for building a SEO friendly social media marketing program
Jeff Jordan of Omniture will be talking about Social Media, how you should be using the different channels to drive buyers, viewers, leads, etc., and how to measure success.

About the Speakers
Lee Odden is the CEO of TopRank Online Marketing  a digital marketing and public relations firm specializing in strategic internet marketing consulting, training and implementation services.
TopRank provides a holistic mix of online marketing expertise including:  search engine and social media marketing and online public relations.

A veteran internet marketer, Odden has worked with an impressive roster of clients including: HP, McKesson, BT, Northwest Airlines, PRWeb, Supervalu, U.S. Veteran’s Administration and the PRSA.
Odden is one of 25 online marketing experts with a contributed chapter in the book,  “Online Marketing Heroes” published by Wiley and has been cited for his search & social media marketing expertise by The Economist, U.S. News  and Fortune Magazine.  As an active thought leader in the search marketing industry, he contributes to top industry publications such as Mashable, iMedia Connection and MediaPost along with publishing Online Marketing Blog, recognized by Advertising Age as one of the top marketing blogs on the web.

A sought after marketing & PR industry speaker, Odden has developed content for the DMA Search Engine Marketing Certification Advanced Course, conducts the DMA Social Media Marketing 2-day workshop, conducts seminars for companies and regularly presents at:  Search Engine Strategies, PRSA Annual conference & Digital Impact, WebmasterWorld Pubcon, OMMA, Blog World Expo and the Media Relations Summit.

Odden is active in the industry as a board member on the DMA Search Engine Marketing and Social Media Councils and past board member of the Minnesota Interactive Marketing Association. Odden was most recently named to the board of advisors for Search Engine Strategies.

Jeff Jordan – Product Manager – Social Media for Omniture.  Omniture is the leading provider of online business optimization, which it delivers through the Omniture Online Marketing Suite™.
Jeff Jordan spends way too much time thinking about social media. Working side-by-side with customers like Disney, AOL, NBC, MSN, Time Warner and the best development team on the planet, he oversees the roadmap for Omniture’s social media  measurement products.

Prior to joining Omniture, Jeff was involved in venture capital and angel investing, finding and nurturing dozens of early stage technology companies.

This event is open to SEMPO members and non-members.
Price for STUDENTS to attend: $10
Price for MEMBERS to attend:  $20
Price for NON-MEMBERS to attend: $30

For more information and to register for this exciting event, please visit:
http://sempoaz.eventbrite.com/

Measuring Website Effectiveness:  The Evolution of Web Analytics and the Threat of Accelerated Darwinism

DATE: June 17, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET

PRESENTERS:
Larry Freed, President and CEO, ForeSee Results
Eric T. Peterson, Author, Web Analytics Demystified
Anna Carbonara, moderator, American Marketing Association

COST: Complimentary

Have your metrics kept up with the lightning-quick pace of online evolution during a recession? The web is no longer a place where success comes easily; it’s an ultra-competitive environment where only the strong survive. The good news is that the right complement of online metrics can help you make decisions that will keep your business healthy and able to keep pace, IF you know what they are and how to use them.
Eric Peterson, Author of Web Analytics Demystified, will discuss the critical importance of using online data as a competitive business asset.   Larry Freed will address the next step in integrated analytics that enable companies to not only understand key site visitor segments, but project their future behavior and extend analysis down to the individual user level.

Click Here to Register