Summer Enteractivate Networking Cocktail Mixer

Event by: AMA Phoenix
August 20, 2009
05:30 PM – 07:30 PM Arizona Time
(Location: Terralever )

Main Location: Terralever
425 S. Mill Avenue, Suite 201
Tempe, AZ 85281

RSVP By: Aug 19, 2009 05:00 PM Arizona Time

This event is Sponsored by TerraLever

Don’t miss our second annual Enteractivate Networking Cocktail Mixer. This new and unique addition to the menu of local AMA events has been established to provide everyone – from young professionals to students to seasoned industry veterans – the opportunity to casually mingle and network with the Valley’s hottest marketing firms and employers. Phoenix’s best and brightest marketing minds will be in attendance providing the ideal outlet for marketers to discuss industry trends and the local and national landscape of marketing. The event will also serve as a premiere informal recruitment setting, connecting marketing job seekers with employers.

Heat up your professional network by joining us at the NEW Terralever, LLC office, 425 S. Mill Avenue, Tempe, AZ 85281.

Hors d’oeuvres and cocktails will be served throughout the evening.

RSVP at http://www.AMAPhoenix.org

Updating the Media Mix in Hispanic Marketing: New Media and Social Web sites

Presented by: Cruz Flores, Greg McGuire, and Ricardo Torres
July 09, 2009
03:30 PM – 05:00 PM Arizona Time
(Location: ASU SkySong )

Main Location: ASU SkySong
Suite 200 Global Room 1475 N Scottsdale Rd
Scottsdale, AZ 85257

RSVP By: Jul 08, 2009 05:00 PM Arizona Time
Presentation and a panel discussion with:
• Cruz Flores, Senior Marketing Manager Multi-Cultural Markets
Qwest Communications
• Greg McGuire, Sales Creative Resource Director, KVIB-FM 95.1 Latino Vibe
• Ricardo Torres, Publisher, Latino Perspectives Magazine

Learn about the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites and bilingual in-culture applications.

With Hispanics now 40% of Arizona’s population, it is crucial for those involved in marketing, advertising, interactive media, and public relations to understand the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites, and bilingual in-culture applications.

Marketing Professionals Will Learn

1. How corporations are increasing the effectiveness of multicultural marketing through segmentation and Internet based applications
2. How to reach bilingual and acculturated Latinos via on-line marketing
3. 3. Segmentation of the Valley’s Latino population and how to reach the most affluent groups

Register at AMAPhoenix.org

How Sí TV and the D-backs Hit Home Runs with Latinos

Beth Kane, Director of Research & Marketing at Sí TV, will describe the business needs of an emerging, non-Nielsen rated Latino cable network, and how she was able to conduct research with Nielsen on a limited budget. She will overview the latest information for Sí TV’s Latino viewers in the critical 18-49 year old segment and highlight the differences among Latinos in key markets across the U.S. such as Phoenix, Los Angeles, New York, and Chicago. Since Sí TV reaches Latinos in English, the research has really helped educate affiliates and advertisers that the majority of Latinos 18-34 live their lives in English but still celebrate their Hispanic heritage and want to be reflected in positive leading roles on television.

Julie Romero of the Arizona Diamondbacks will discuss their initiatives in the Phoenix Hispanic market.

Wednesday, September 9th 2009, Chase Field – Home of the Arizona Diamondbacks

3:45 – 4:15 pm    Check-in, ticket pickup, entry
Chase Field Gate K
(After 4:30, ticket pickup at Will Call)

4:30 – 5:45        “How Sí TV and the D-backs Hit Home Runs with Latinos”
Speakers:     Beth Kane, Director of Research & Marketing, Sí TV
Julie Romero, Director Hispanic Marketing & Sales, D-backs
Questions and Answers
Chase Field Banquet Room

5:45 – 6:15        Pre-game Networking
Chase Field Banquet Room

6:40 on        DBacks vs. LA Dodgers Game
Chase Field Picnic Pavilion
All-You-Can-Eat food until the 7th. inning
Food includes hot dogs, popcorn, peanuts, chips, soda and water

Note: The seminar may be included in your American Marketing Association Professional Certified Marketer continuing education log.

Register at AMAPhoenix.org

Member            $44.00/Member through Sep 04, 2009
$54.00/Member through Sep 08, 2009
Non-Member            $60.00/Non-Member through Sep 04, 2009
$70.00/Non-Member through Sep 08, 2009
Student            $44.00/Student through Sep 04, 2009
$54.00/Student through Sep 08, 2009

Important:
There will be no registrations or ticket purchases for this event at Chase Field.