AMA Job-Transition MeetUp!

The AMA hosts monthly MeetUps! for marketing professionals in or considering a job-transition. This is a great opportunity to network with like minded job seekers who understand the challenges associated with a search and are looking to share ideas and leads.

Paradise Bakery, Tempe Marketplace, Tempe (Mclintock & 202)

July 1st, 9am – 11am

RSVP: AMA Phoenix Job Transition Meetup

July Job In-Transition Meeting; Building the Better Marketing Resume

Recruitment experts will walk through what HR managers and recruiters look for in a graphics, advertising, PR, marketing and sales professionals’ resume.

Wednesday, July 21st 11am – 12am

Embassy Suites – Camelback; just before to the monthly AMAPhoenix luncheon

RSVP: By July 21st at AMAPhoenix.org

“You’re not the boss of me! The Ins and Outs of Starting Your Own Business.”

A panel workshop on identifying your product/service, customers and operational needs to launch your own business whether it as a consultant or shop owner, this is the workshop for you.

Thursday, July 30th from 8:30a-11am

Jobing.com at 4747 North 22nd Street, Suite 100, Phoenix, AZ 85016

RSVP: By July 29th at AMAPhoenix.org

2009 AMA Phoenix Spectrum Award Winners

There were 82 entries in the 7th Annual AMA Phoenix Spectrum Awards!

Congratulations to all of this year’s winners:

Best of Show
Defero for Coldstone Creamery Imix America

Brand Identity
Mullen Advertising for Alta Phoenix Lofts

Broadcast
EB Lane Advertising for Chipmunk Cable One

CRM
Six 9s for Pops Health

Digital Marketing
Defero for Konami Cadillac Jack

Direct Mail Ad Creative
Mullen Advertising for ValleyHo

Direct Mail Campaign
Canyon Communications for RSC Equipment Rental

Direct Response
Mullen Advertising for Golden Door Skincare

Email Marketing
Mullen Advertising for Eldorado Hotel & Spa

Event Marketing
Shonna James Communications for US Bank Celebration of Lights

Existing Service or Product Marketing Campaign
Terralever for Red Bull Flugtag

Integrated MultiMedia
Arizona State University for Greening Maroon and Gold

Market Research
Optimal Strategix for Video Gaming Segmentation

Microsite
Burick Communications for AZ Kidney Foundation

Multi-Channel
Air Marketing for Vail Cascade Resort

Multi-Cultural Campaign
Spark Design for Rayovac

New Online Marketing Initiative
Spark Design for Lumension The Office Game

New Product or Service Marketing Campaign
Canyon Communications for Agrium, Advanced Technologies

Not-for-Profit Campaign
EB Lane Advertising for Helping Jerry’s Kids/Crossing Light, MDA

Online Advertising Creative
Terralever for Red Bull

Online Marketing Campaign
Shell Vacations Hospitality for Family Resorts

Outdoor Campaign
Mullen Advertising for Alta Phoenix Lofts

Print Advertising
Scottsdale CVB for Richy Sonoran

Printed Collateral
Canyon Communications for Agrium

Promotional Items
Taka Group for Taka Group

Public Relations
Mindspace for Chandler Regional

pURL
Air Marketing for Vail Cascade Resort

Social Media Marketing
Defero for Coldstone Creamery Imix America

Variable Data
Blue Cross Blue Shield for Broker Center Support

Website
Iology for Amazing Mail

See the Full Spectrum of Marketing Expertise in Phoenix.

This annual event honors top valley marketing professionals in 36 categories and is a veritable “Who’s Who” of Phoenix marketers.  Attend and see what your competition is doing, network, applaud your peers, and of course, socialize!  A silent auction starts the show with dozens of items from tickets to the opera, ballet, fine wines, gift baskets, marketing services, weekend getaways to Napa, and more!  The Valley’s own Chris Parker from Mix 96.9 will emcee the event. Reserve your tickets or corporate table before they sell out!

7:00 pm-9:30 pm (cocktail reception starts at 5:30pm)
Wednesday, May 27, 2009
The Sheraton Phoenix Downtown
340 N. 3rd Street Phoenix, Arizona 85004

Register online at www.amaphoenix.org.

Spectrum Awards is sponsored by

Once a quarter the AMA Phoenix hosts an In-Transition Session for marketing professionals looking to make a job transition or currently in a transition. This month’s theme will be “How to Market Yourself in the Phoenix Marketing Market.”

Special guest, Karen Kallet, Founder of Peer Mentor, current AMA Chapter President, and VP of Marketing for Dr. Weil. Karen has over 20-years of professional marketing experience in the Phoenix job market. Moreover, she has helped over a thousand job seekers successfully navigate their transitions.

Be sure to bring your resume and business card …it’s a great opportunity to network.
This event is free for AMA members and $10.00 for non-members.
Also, consider attending the AMA luncheon to follow at 11am.
Visit: www.amaphoenix.org to register for the event.

AMA is holding a membership campaign that offers special discounts and perks for first time members – making this a perfect time to join.

The special offer for new members includes $50 in savings and runs through June 12th. It includes $30 off the regular price, and a $20 prepaid MasterCard AND participation in a new members-only webcast titled: Destination: Success. Taking control of Your Career in the New World of Work, featuring an expert panel versed in career trends.

This is a particularly good time to join as a $20 price increase will take place on July 1st—If you have wanted to become a member, if you want to expand your network, increase business and make connections with the largest marketing association in the southwestern US —this is really the best time to do so.

The new membership campaign ends June 12th.  Please visit http://AMAPhoenix.org to join or for detailed information about this special offer or member benefits. You can also email membership@amaphoenix.org to request information.

The Social Web has been a sea change to the way in which we live and work. The use of mainstream media to promote our brands has been giving way to people connecting and communicating with each other – and participating organizations – online.

Consider that, among the general adult population, some 1 in 5 will now read a blog at least once a month and are probably a member of a social networking site. And, in considering a younger demographic, some 41% of youth will visit a social networking site every day. It is no surprise that the popularity of social media for online marketing is expected to continue accelerating in 2009.

Join Phil Dame and Steve Thompson from Ramius Corporation for this one-hour Webinar as they share tactics and best practices to evaluate whether your company is better served using consumer services such as Facebook, MySpace and LinkedIn, or by building your own white-label social platforms when executing different kinds of “social marketing” initiatives in 2009.

Learn about:

• Examples of different strategies and tactics that best complement using established consumer social networks and white-label platforms
• Some of the advantages and limitations of both that you should be aware of
• Ways to merge custom applications with consumer social networks to maximize benefit

Event Details
DATE: April 14, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET

PRESENTERS:
Phil Dame, Chief Operating Officer, Ramius Corporation
Steve Thompson, Director of Professional Services, Ramius Corporation
Anna Crabonara, Moderator, American Marketing Association

COST: Complimentary

Click Here to Register

Announcing a New Meetup for American Marketing Association Job Transition Meetup Group!

What: April AMA Job Transition MeetUp
When: April 15, 2009 10:00 AM
Where: Paradise Bakery at Tempe Marketplace Click the link below to find out!

Join fellow marketing professionals considering or currently in a job transition stage. Share insights, opportunities and leads, as well as develop a support network with professionals who understand the challenges you face in your transition.

Be sure to bring 10 copies of resume (double-sided to save on paper & ink) to share with others.

Learn more here

Please join the American Marketing Association for an On-Demand Webcast entitled:

“Se Habla . . . ” Is Not Enough: Conduct Effective Research  in the Hispanic Marketplace

Event Details
DATE: April 8, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET

PRESENTERS:
Patricia Graham, EVP and CMO, Knowledge Networks
Anna Carbonara, Moderator, American Marketing Association
COST: Complimentary
Click Here to Register

Need Help? Visit our Webcast FAQs.

Are you missing successful Hispanic market strategies and tactics in your organization – approaches so sorely needed at a time when top line performance is suffering and profits are squeezed?  Are you ignoring Hispanic marketing as a standalone effort, despite the fact that a significant Hispanic demographic shift is one of the greatest transformational forces of the 21st century in the U.S?  With accurate research and guidance, you can discover the needs and attitudes of the Hispanic population, which has over $925 billion in buying power.

Join us as we discuss how you can conduct online survey research in the Hispanic Market, an indisputably critical segment of your company’s core consumer base and one that requires disciplined and comprehensive integration into your research efforts to maximize profit.

Knowledge Networks will give you a primer on achieving online research success across an array of factors and provide examples of findings from recent studies.  We will explain how to:

• Conduct Hispanic  research that is market relevant  and does not miss important portions of the Hispanic cultural segment — Spanish-dominant consumers, Hispanics who have low assimilation to the U.S., and those without Internet access, to name just three
• Keep Hispanic consumers engaged as members of an ongoing research panel  through innovative management and communications
• Best design a survey for  the heterogeneous Hispanic Marketplace  and analyze results

Click here to Register

Want more? Check out our upcoming webcasts!