Once a quarter the AMA Phoenix hosts an In-Transition Session for marketing professionals looking to make a job transition or currently in a transition. This month’s theme will be “How to Market Yourself in the Phoenix Marketing Market.”

Special guest, Karen Kallet, Founder of Peer Mentor, current AMA Chapter President, and VP of Marketing for Dr. Weil. Karen has over 20-years of professional marketing experience in the Phoenix job market. Moreover, she has helped over a thousand job seekers successfully navigate their transitions.

Be sure to bring your resume and business card …it’s a great opportunity to network.
This event is free for AMA members and $10.00 for non-members.
Also, consider attending the AMA luncheon to follow at 11am.
Visit: www.amaphoenix.org to register for the event.

AMA is holding a membership campaign that offers special discounts and perks for first time members – making this a perfect time to join.

The special offer for new members includes $50 in savings and runs through June 12th. It includes $30 off the regular price, and a $20 prepaid MasterCard AND participation in a new members-only webcast titled: Destination: Success. Taking control of Your Career in the New World of Work, featuring an expert panel versed in career trends.

This is a particularly good time to join as a $20 price increase will take place on July 1st—If you have wanted to become a member, if you want to expand your network, increase business and make connections with the largest marketing association in the southwestern US —this is really the best time to do so.

The new membership campaign ends June 12th.  Please visit http://AMAPhoenix.org to join or for detailed information about this special offer or member benefits. You can also email membership@amaphoenix.org to request information.

Announcing a New Meetup for American Marketing Association Job Transition Meetup Group!

What: April AMA Job Transition MeetUp
When: April 15, 2009 10:00 AM
Where: Paradise Bakery at Tempe Marketplace Click the link below to find out!

Join fellow marketing professionals considering or currently in a job transition stage. Share insights, opportunities and leads, as well as develop a support network with professionals who understand the challenges you face in your transition.

Be sure to bring 10 copies of resume (double-sided to save on paper & ink) to share with others.

Learn more here

Please join the American Marketing Association for an On-Demand Webcast entitled:

“Se Habla . . . ” Is Not Enough: Conduct Effective Research  in the Hispanic Marketplace

Event Details
DATE: April 8, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET

PRESENTERS:
Patricia Graham, EVP and CMO, Knowledge Networks
Anna Carbonara, Moderator, American Marketing Association
COST: Complimentary
Click Here to Register

Need Help? Visit our Webcast FAQs.

Are you missing successful Hispanic market strategies and tactics in your organization – approaches so sorely needed at a time when top line performance is suffering and profits are squeezed?  Are you ignoring Hispanic marketing as a standalone effort, despite the fact that a significant Hispanic demographic shift is one of the greatest transformational forces of the 21st century in the U.S?  With accurate research and guidance, you can discover the needs and attitudes of the Hispanic population, which has over $925 billion in buying power.

Join us as we discuss how you can conduct online survey research in the Hispanic Market, an indisputably critical segment of your company’s core consumer base and one that requires disciplined and comprehensive integration into your research efforts to maximize profit.

Knowledge Networks will give you a primer on achieving online research success across an array of factors and provide examples of findings from recent studies.  We will explain how to:

• Conduct Hispanic  research that is market relevant  and does not miss important portions of the Hispanic cultural segment — Spanish-dominant consumers, Hispanics who have low assimilation to the U.S., and those without Internet access, to name just three
• Keep Hispanic consumers engaged as members of an ongoing research panel  through innovative management and communications
• Best design a survey for  the heterogeneous Hispanic Marketplace  and analyze results

Click here to Register

Want more? Check out our upcoming webcasts!