2009 AMA Phoenix Spectrum Award Winners

There were 82 entries in the 7th Annual AMA Phoenix Spectrum Awards!

Congratulations to all of this year’s winners:

Best of Show
Defero for Coldstone Creamery Imix America

Brand Identity
Mullen Advertising for Alta Phoenix Lofts

Broadcast
EB Lane Advertising for Chipmunk Cable One

CRM
Six 9s for Pops Health

Digital Marketing
Defero for Konami Cadillac Jack

Direct Mail Ad Creative
Mullen Advertising for ValleyHo

Direct Mail Campaign
Canyon Communications for RSC Equipment Rental

Direct Response
Mullen Advertising for Golden Door Skincare

Email Marketing
Mullen Advertising for Eldorado Hotel & Spa

Event Marketing
Shonna James Communications for US Bank Celebration of Lights

Existing Service or Product Marketing Campaign
Terralever for Red Bull Flugtag

Integrated MultiMedia
Arizona State University for Greening Maroon and Gold

Market Research
Optimal Strategix for Video Gaming Segmentation

Microsite
Burick Communications for AZ Kidney Foundation

Multi-Channel
Air Marketing for Vail Cascade Resort

Multi-Cultural Campaign
Spark Design for Rayovac

New Online Marketing Initiative
Spark Design for Lumension The Office Game

New Product or Service Marketing Campaign
Canyon Communications for Agrium, Advanced Technologies

Not-for-Profit Campaign
EB Lane Advertising for Helping Jerry’s Kids/Crossing Light, MDA

Online Advertising Creative
Terralever for Red Bull

Online Marketing Campaign
Shell Vacations Hospitality for Family Resorts

Outdoor Campaign
Mullen Advertising for Alta Phoenix Lofts

Print Advertising
Scottsdale CVB for Richy Sonoran

Printed Collateral
Canyon Communications for Agrium

Promotional Items
Taka Group for Taka Group

Public Relations
Mindspace for Chandler Regional

pURL
Air Marketing for Vail Cascade Resort

Social Media Marketing
Defero for Coldstone Creamery Imix America

Variable Data
Blue Cross Blue Shield for Broker Center Support

Website
Iology for Amazing Mail

See the Full Spectrum of Marketing Expertise in Phoenix.

This annual event honors top valley marketing professionals in 36 categories and is a veritable “Who’s Who” of Phoenix marketers.  Attend and see what your competition is doing, network, applaud your peers, and of course, socialize!  A silent auction starts the show with dozens of items from tickets to the opera, ballet, fine wines, gift baskets, marketing services, weekend getaways to Napa, and more!  The Valley’s own Chris Parker from Mix 96.9 will emcee the event. Reserve your tickets or corporate table before they sell out!

7:00 pm-9:30 pm (cocktail reception starts at 5:30pm)
Wednesday, May 27, 2009
The Sheraton Phoenix Downtown
340 N. 3rd Street Phoenix, Arizona 85004

Register online at www.amaphoenix.org.

Spectrum Awards is sponsored by

Once a quarter the AMA Phoenix hosts an In-Transition Session for marketing professionals looking to make a job transition or currently in a transition. This month’s theme will be “How to Market Yourself in the Phoenix Marketing Market.”

Special guest, Karen Kallet, Founder of Peer Mentor, current AMA Chapter President, and VP of Marketing for Dr. Weil. Karen has over 20-years of professional marketing experience in the Phoenix job market. Moreover, she has helped over a thousand job seekers successfully navigate their transitions.

Be sure to bring your resume and business card …it’s a great opportunity to network.
This event is free for AMA members and $10.00 for non-members.
Also, consider attending the AMA luncheon to follow at 11am.
Visit: www.amaphoenix.org to register for the event.

AMA is holding a membership campaign that offers special discounts and perks for first time members – making this a perfect time to join.

The special offer for new members includes $50 in savings and runs through June 12th. It includes $30 off the regular price, and a $20 prepaid MasterCard AND participation in a new members-only webcast titled: Destination: Success. Taking control of Your Career in the New World of Work, featuring an expert panel versed in career trends.

This is a particularly good time to join as a $20 price increase will take place on July 1st—If you have wanted to become a member, if you want to expand your network, increase business and make connections with the largest marketing association in the southwestern US —this is really the best time to do so.

The new membership campaign ends June 12th.  Please visit http://AMAPhoenix.org to join or for detailed information about this special offer or member benefits. You can also email membership@amaphoenix.org to request information.

The Social Web has been a sea change to the way in which we live and work. The use of mainstream media to promote our brands has been giving way to people connecting and communicating with each other – and participating organizations – online.

Consider that, among the general adult population, some 1 in 5 will now read a blog at least once a month and are probably a member of a social networking site. And, in considering a younger demographic, some 41% of youth will visit a social networking site every day. It is no surprise that the popularity of social media for online marketing is expected to continue accelerating in 2009.

Join Phil Dame and Steve Thompson from Ramius Corporation for this one-hour Webinar as they share tactics and best practices to evaluate whether your company is better served using consumer services such as Facebook, MySpace and LinkedIn, or by building your own white-label social platforms when executing different kinds of “social marketing” initiatives in 2009.

Learn about:

• Examples of different strategies and tactics that best complement using established consumer social networks and white-label platforms
• Some of the advantages and limitations of both that you should be aware of
• Ways to merge custom applications with consumer social networks to maximize benefit

Event Details
DATE: April 14, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET

PRESENTERS:
Phil Dame, Chief Operating Officer, Ramius Corporation
Steve Thompson, Director of Professional Services, Ramius Corporation
Anna Crabonara, Moderator, American Marketing Association

COST: Complimentary

Click Here to Register

Announcing a New Meetup for American Marketing Association Job Transition Meetup Group!

What: April AMA Job Transition MeetUp
When: April 15, 2009 10:00 AM
Where: Paradise Bakery at Tempe Marketplace Click the link below to find out!

Join fellow marketing professionals considering or currently in a job transition stage. Share insights, opportunities and leads, as well as develop a support network with professionals who understand the challenges you face in your transition.

Be sure to bring 10 copies of resume (double-sided to save on paper & ink) to share with others.

Learn more here

At last, a professional source … The Phoenix Chapter of the American Marketing Association. With nearly 400 members. We are your leading source for “Marketing professionals.  In a recent survey of 1,300 employers, 79% said that:

“People who have made the commitment to expand their skills through membership in a professional association are more likely to be higher quality job candidates.”

Looking for a targeted job posting solution with the best ROI? AMA Phoenix is a member of the Marketing Career Network, a network of leading marketing associations whose members are marketing, advertising, public relations and sales professionals that have committed themselves to constantly learn and growing their skills.
Post your jobs on careers.amaphoenix.org for a single listing price and your advertisement will be listed on all 48 Marketing Career Network Partners sites, automatically!

Go where the targeted candidate density is the highest. We have over 44,000 active resumes that you can search. We average 3,000 detailed page views of targeted marketing and advertising professionals for your job listing.

Our prices are very competitive at $200 per job posting. (multiple job posting discounts and resume searching packages also are available).

Check out the web site at : www.amaphoenix.org for more information today.

Don’t miss this unique opportunity to advertise your job opening on 48 of the best professional marketing, advertising, public relations and sales job boards in the industry for the price of one and have your listing viewed by the large exclusive audience of the industry’s best and brightest!

The AMA Phoenix Spectrum Awards is the largest marketing awards event in the Valley. Recognizing exellence in marketing across all areas of marketing, it is an outstanding way to showcase your work and see excellence across the industry.

The AMA Phoenix Spectrum Awards event is coming May 27 from 5:30pm-9:30pm at the Sheraton Phoenix Downtown (340 N. 3rd St, Phoenix).

This event is proudly sponsored by PrintTime, Bold Impressions and Wright Choice Promotions.

Entry Categories

Reference these category numbers on each entry form.
Please note that if you are submitting an entry that is in Spanish, there will be bilingual judges who can fairly and accurately judge these entries.

Also, please note that if you are submitting an entry that is multicultural in nature, you are not limited to only one category, you may submit for all categories.

Integrated Marketing Campaigns
Campaigns will be judged on overall creativity, execution, and results.
1. Existing Product or Service Campaign: Use of at least two forms of media to create the most comprehensive marketing campaign.
2. New Product or Service Campaign: Use of at least two forms of media to create the most comprehensive marketing campaign.
3. Multicultural Campaign: Use of at least two forms of media to create the most comprehensive multicultural marketing campaign.
4. Non-Profit Campaign: Use of at least two forms of media to create the most comprehensive marketing campaign.
5. Political Campaign: Use of at least two forms of media to create the most comprehensive marketing campaign.

Creative Campaigns
Campaigns will be judged on overall creativity, execution and results.
6. Brand Identity: Use of marketing communications collateral to convey a company’s brand identity to its market segments. This may include product design, logo design and collateral pieces.
7. Print Advertising Creative: Use of successful print advertising creative.
8. Printed Collateral: Use of printed materials in marketing a company’s products and/or services.
9. Online Advertising Creative: Use of successful Web advertising creative.
10. Outdoor Advertising Creative: Use of successful outdoor advertising creative.
11. Radio Advertising Creative: Use of successful radio advertising creative.
12. Broadcast Advertising Creative: Use of successful television/cable/satellite advertising creative.
13. Direct Mail Advertising Creative: Use of successful direct mail creative
14. Variable Data: Use of successful variable data

Public Relations
Campaigns will be judged on overall creativity, execution and results.
15.    Public Relations: Use of publicity or PR to market a company’s products and/or services.

Online Marketing
Campaigns will be judged on overall creativity, execution and results.
16. Online Marketing Campaign: Use of successful strategy and tactics in the execution of an Online marketing campaign
17. E-mail Marketing Campaign: Use of successful strategy and tactics in the execution of an Email marketing campaign
18. E-Commerce: Use of successful strategy and tactics to promote a company’s E-Commerce site
19. Website: Use of successful design, functionality, creative and features
20. Microsite: Use of successful design, functionality, creative and features
21. Mobile Marketing: Use of successful mobile marketing
22. New Online Marketing Initiative: Development and use of a new, unique program, tool, technique used in Online marketing
23. Social Media Marketing: Use of successful of social network marketing, viral campaigns

Market Research
Campaigns will be judged on overall methodology, execution and results.
24. Market Research: Any project, including qualitative and quantitative data, whose analysis demonstrates enhancement of a brand, product or service. Blinded materials may be submitted if research is confidential.

Sponsorship Marketing
Campaigns will be judged on overall creativity, execution and results.
25. Sponsorship Marketing: Use of successful strategy and tactics in sponsorship marketing

Direct Marketing
Campaigns will be judged on overall creativity, execution and results.
26. Direct Mail Campaign:  Use of successful direct mail to reach consumers, businesses or non-profits to generate direct response.
27. Multi-Channel Campaign: Use of successful at least two channels to reach consumers, businesses or nonprofits to generate direct response.
28. CRM: Use of successful CRM program
29. PURL: Successful Use of pURLs in a direct mail or email to reach consumers, businesses or non-profits to generate direct response.
30. Direct Response: Use of successful marketing to generate direct response, catalogs, telemarketing, infomercials, SEO or any other affiliate marketing to generate direct response.
31. New Direct Marketing Initiative: Development and use of a successful, new, unique program, tool, technique used in direct marketing
32. Event Marketing: Use of successful marketing for a special event or production.
33. Integrated Multi-Media: Use of successful integrated multi-media to generate direct response.
34. Digital Marketing: Use of successful digital marketing
35. Social Networking: Use of Successful use of Social Networking, Mobile Marketing
36. Promotional Items: Use of promotional items to convey a company’s message or brand identity

Eligibility Guidelines
Submitters must be Arizona-based. Campaigns submitted must have been implemented between January 1, 2008 through February 28, 2009 Entries must arrive no later than 5 pm on Monday, March 16 2009.

Entry Preparation
Each entry should be submitted on 8.5 x 11’’ paper (not letterhead) and CD, with campaign name and category number clearly visible on each page of the submission. For each submission, please complete the entry form; for multiple submissions, please send in multiple entry forms. Each submission should include the following information:
• A brief description 100-words or less of your entry, and a digital copy of your company logo (300 dpi, eps format) – for inclusion in the Spectrum Awards Program
• One hi-res image that encapsulates the campaign. This can be an image of a magazine ad, an image of a top-tier article, press kit image, direct mail piece, etc. This will be used during the awards banquet
• Summary: General description of your campaign in 500 words or less.
• Objectives: Description of the objectives or business problem solved by the campaign-in 500 words or less
• Strategies: Description/definition of the strategy/strategies implemented to meet or exceed the campaign’s objectives in 500 words or less
• Tactics: Description/definition of the campaign’s tactics used to carry out its strategy/strategies in 500 words or less
• Results: Description of result in 500 words or less

Single Entry Submissions
Submit your campaign with a completed entry form. One hard copy and one electronic copy on CD or DVD of all summary, strategy and sample submissions must be included. Attach one entry form, as well as summary and strategy with each submission. One entry form must be filled out completely for each category entered. Please type and double-space answers to the criteria questions on a separate sheet (not letterhead). Do not exceed three pages. Please indicate the category name and number on each page.

Multiple Entry Submissions
During registration, enter the amount of entries. Print the receipt and attach to each entry and highlight which category it is.

Payment & Delivery
Payment can be made online by visiting the online AMA Phoenix Spectrum Awards registration page or by one company check made payable to AMA Phoenix or by credit card submitted for multiple entries from the same company. Please make sure all entries submitted total the amount on the check or credit card. Include payment receipt with packet if paying online. Save money on multiple entries – Join AMA Phoenix Today! Visit amaphoenix.org and click on membership for more information.

Entry Fees (for entries submitted by March 2, 2009)
• AMA Member Fee: $65 per entry/per category
• Non-Member Fee: $95 per entry/per category
Late Entry Fee (for entries submitted after March 2, 2009 – final submission deadline March 16, 2009)
• All Entries (both AMA Member & Non-Member): $125 per entry/per category

Collection Point
Send entries with fees by courier or overnight delivery only (no mail), or drop off at the address below. Please email spectrum@amaphoenix.org with questions only.

World Marketing – Phoenix
Attn: 2009 AMA Phoenix Spectrum Awards
2850 S. Roosevelt, Suite 102
Tempe, AZ 85282

Judging
AMA Phoenix has chosen a highly respected panel of business professionals from the Valley to judge the 2009 AMA Phoenix Spectrum Awards. The Awards subcommittee has set all the judging criteria and is responsible for tabulating the final results. All point scoring is on a percentage scale: 100 percent being the highest possible score. The entry with the highest percentage in its category is the winner. In the case of a tie, the judges will collectively decide the winner. Judges are not permitted to judge entries from their own industries. The finalists in each category will be notified prior to the Awards show in May.

Please note that the expert panel of judges will be reviewing the submission on criteria listed below:
• Summary: General description of your campaign
• Objectives: Description of the objectives or business problem solved by the campaign
• Strategies: Description/definition of the strategy/strategies implemented to meet or exceed the campaign’s objective
• Tactics: Description/definition of the campaign’s tactics used to carry out its strategy/strategies
• Results: Description of result

Learn more at amaphoenix.org.