See the Full Spectrum of Marketing Expertise in Phoenix.

This annual event honors top valley marketing professionals in 36 categories and is a veritable “Who’s Who” of Phoenix marketers.  Attend and see what your competition is doing, network, applaud your peers, and of course, socialize!  A silent auction starts the show with dozens of items from tickets to the opera, ballet, fine wines, gift baskets, marketing services, weekend getaways to Napa, and more!  The Valley’s own Chris Parker from Mix 96.9 will emcee the event. Reserve your tickets or corporate table before they sell out!

7:00 pm-9:30 pm (cocktail reception starts at 5:30pm)
Wednesday, May 27, 2009
The Sheraton Phoenix Downtown
340 N. 3rd Street Phoenix, Arizona 85004

Register online at www.amaphoenix.org.

Spectrum Awards is sponsored by

Once a quarter the AMA Phoenix hosts an In-Transition Session for marketing professionals looking to make a job transition or currently in a transition. This month’s theme will be “How to Market Yourself in the Phoenix Marketing Market.”

Special guest, Karen Kallet, Founder of Peer Mentor, current AMA Chapter President, and VP of Marketing for Dr. Weil. Karen has over 20-years of professional marketing experience in the Phoenix job market. Moreover, she has helped over a thousand job seekers successfully navigate their transitions.

Be sure to bring your resume and business card …it’s a great opportunity to network.
This event is free for AMA members and $10.00 for non-members.
Also, consider attending the AMA luncheon to follow at 11am.
Visit: www.amaphoenix.org to register for the event.

AMA is holding a membership campaign that offers special discounts and perks for first time members – making this a perfect time to join.

The special offer for new members includes $50 in savings and runs through June 12th. It includes $30 off the regular price, and a $20 prepaid MasterCard AND participation in a new members-only webcast titled: Destination: Success. Taking control of Your Career in the New World of Work, featuring an expert panel versed in career trends.

This is a particularly good time to join as a $20 price increase will take place on July 1st—If you have wanted to become a member, if you want to expand your network, increase business and make connections with the largest marketing association in the southwestern US —this is really the best time to do so.

The new membership campaign ends June 12th.  Please visit http://AMAPhoenix.org to join or for detailed information about this special offer or member benefits. You can also email membership@amaphoenix.org to request information.

Announcing a New Meetup for American Marketing Association Job Transition Meetup Group!

What: April AMA Job Transition MeetUp
When: April 15, 2009 10:00 AM
Where: Paradise Bakery at Tempe Marketplace Click the link below to find out!

Join fellow marketing professionals considering or currently in a job transition stage. Share insights, opportunities and leads, as well as develop a support network with professionals who understand the challenges you face in your transition.

Be sure to bring 10 copies of resume (double-sided to save on paper & ink) to share with others.

Learn more here

At last, a professional source … The Phoenix Chapter of the American Marketing Association. With nearly 400 members. We are your leading source for “Marketing professionals.  In a recent survey of 1,300 employers, 79% said that:

“People who have made the commitment to expand their skills through membership in a professional association are more likely to be higher quality job candidates.”

Looking for a targeted job posting solution with the best ROI? AMA Phoenix is a member of the Marketing Career Network, a network of leading marketing associations whose members are marketing, advertising, public relations and sales professionals that have committed themselves to constantly learn and growing their skills.
Post your jobs on careers.amaphoenix.org for a single listing price and your advertisement will be listed on all 48 Marketing Career Network Partners sites, automatically!

Go where the targeted candidate density is the highest. We have over 44,000 active resumes that you can search. We average 3,000 detailed page views of targeted marketing and advertising professionals for your job listing.

Our prices are very competitive at $200 per job posting. (multiple job posting discounts and resume searching packages also are available).

Check out the web site at : www.amaphoenix.org for more information today.

Don’t miss this unique opportunity to advertise your job opening on 48 of the best professional marketing, advertising, public relations and sales job boards in the industry for the price of one and have your listing viewed by the large exclusive audience of the industry’s best and brightest!

The AMA Phoenix Spectrum Awards is the largest marketing awards event in the Valley. Recognizing exellence in marketing across all areas of marketing, it is an outstanding way to showcase your work and see excellence across the industry.

The AMA Phoenix Spectrum Awards event is coming May 27 from 5:30pm-9:30pm at the Sheraton Phoenix Downtown (340 N. 3rd St, Phoenix).

This event is proudly sponsored by PrintTime, Bold Impressions and Wright Choice Promotions.

Entry Categories

Reference these category numbers on each entry form.
Please note that if you are submitting an entry that is in Spanish, there will be bilingual judges who can fairly and accurately judge these entries.

Also, please note that if you are submitting an entry that is multicultural in nature, you are not limited to only one category, you may submit for all categories.

Integrated Marketing Campaigns
Campaigns will be judged on overall creativity, execution, and results.
1. Existing Product or Service Campaign: Use of at least two forms of media to create the most comprehensive marketing campaign.
2. New Product or Service Campaign: Use of at least two forms of media to create the most comprehensive marketing campaign.
3. Multicultural Campaign: Use of at least two forms of media to create the most comprehensive multicultural marketing campaign.
4. Non-Profit Campaign: Use of at least two forms of media to create the most comprehensive marketing campaign.
5. Political Campaign: Use of at least two forms of media to create the most comprehensive marketing campaign.

Creative Campaigns
Campaigns will be judged on overall creativity, execution and results.
6. Brand Identity: Use of marketing communications collateral to convey a company’s brand identity to its market segments. This may include product design, logo design and collateral pieces.
7. Print Advertising Creative: Use of successful print advertising creative.
8. Printed Collateral: Use of printed materials in marketing a company’s products and/or services.
9. Online Advertising Creative: Use of successful Web advertising creative.
10. Outdoor Advertising Creative: Use of successful outdoor advertising creative.
11. Radio Advertising Creative: Use of successful radio advertising creative.
12. Broadcast Advertising Creative: Use of successful television/cable/satellite advertising creative.
13. Direct Mail Advertising Creative: Use of successful direct mail creative
14. Variable Data: Use of successful variable data

Public Relations
Campaigns will be judged on overall creativity, execution and results.
15.    Public Relations: Use of publicity or PR to market a company’s products and/or services.

Online Marketing
Campaigns will be judged on overall creativity, execution and results.
16. Online Marketing Campaign: Use of successful strategy and tactics in the execution of an Online marketing campaign
17. E-mail Marketing Campaign: Use of successful strategy and tactics in the execution of an Email marketing campaign
18. E-Commerce: Use of successful strategy and tactics to promote a company’s E-Commerce site
19. Website: Use of successful design, functionality, creative and features
20. Microsite: Use of successful design, functionality, creative and features
21. Mobile Marketing: Use of successful mobile marketing
22. New Online Marketing Initiative: Development and use of a new, unique program, tool, technique used in Online marketing
23. Social Media Marketing: Use of successful of social network marketing, viral campaigns

Market Research
Campaigns will be judged on overall methodology, execution and results.
24. Market Research: Any project, including qualitative and quantitative data, whose analysis demonstrates enhancement of a brand, product or service. Blinded materials may be submitted if research is confidential.

Sponsorship Marketing
Campaigns will be judged on overall creativity, execution and results.
25. Sponsorship Marketing: Use of successful strategy and tactics in sponsorship marketing

Direct Marketing
Campaigns will be judged on overall creativity, execution and results.
26. Direct Mail Campaign:  Use of successful direct mail to reach consumers, businesses or non-profits to generate direct response.
27. Multi-Channel Campaign: Use of successful at least two channels to reach consumers, businesses or nonprofits to generate direct response.
28. CRM: Use of successful CRM program
29. PURL: Successful Use of pURLs in a direct mail or email to reach consumers, businesses or non-profits to generate direct response.
30. Direct Response: Use of successful marketing to generate direct response, catalogs, telemarketing, infomercials, SEO or any other affiliate marketing to generate direct response.
31. New Direct Marketing Initiative: Development and use of a successful, new, unique program, tool, technique used in direct marketing
32. Event Marketing: Use of successful marketing for a special event or production.
33. Integrated Multi-Media: Use of successful integrated multi-media to generate direct response.
34. Digital Marketing: Use of successful digital marketing
35. Social Networking: Use of Successful use of Social Networking, Mobile Marketing
36. Promotional Items: Use of promotional items to convey a company’s message or brand identity

Eligibility Guidelines
Submitters must be Arizona-based. Campaigns submitted must have been implemented between January 1, 2008 through February 28, 2009 Entries must arrive no later than 5 pm on Monday, March 16 2009.

Entry Preparation
Each entry should be submitted on 8.5 x 11’’ paper (not letterhead) and CD, with campaign name and category number clearly visible on each page of the submission. For each submission, please complete the entry form; for multiple submissions, please send in multiple entry forms. Each submission should include the following information:
• A brief description 100-words or less of your entry, and a digital copy of your company logo (300 dpi, eps format) – for inclusion in the Spectrum Awards Program
• One hi-res image that encapsulates the campaign. This can be an image of a magazine ad, an image of a top-tier article, press kit image, direct mail piece, etc. This will be used during the awards banquet
• Summary: General description of your campaign in 500 words or less.
• Objectives: Description of the objectives or business problem solved by the campaign-in 500 words or less
• Strategies: Description/definition of the strategy/strategies implemented to meet or exceed the campaign’s objectives in 500 words or less
• Tactics: Description/definition of the campaign’s tactics used to carry out its strategy/strategies in 500 words or less
• Results: Description of result in 500 words or less

Single Entry Submissions
Submit your campaign with a completed entry form. One hard copy and one electronic copy on CD or DVD of all summary, strategy and sample submissions must be included. Attach one entry form, as well as summary and strategy with each submission. One entry form must be filled out completely for each category entered. Please type and double-space answers to the criteria questions on a separate sheet (not letterhead). Do not exceed three pages. Please indicate the category name and number on each page.

Multiple Entry Submissions
During registration, enter the amount of entries. Print the receipt and attach to each entry and highlight which category it is.

Payment & Delivery
Payment can be made online by visiting the online AMA Phoenix Spectrum Awards registration page or by one company check made payable to AMA Phoenix or by credit card submitted for multiple entries from the same company. Please make sure all entries submitted total the amount on the check or credit card. Include payment receipt with packet if paying online. Save money on multiple entries – Join AMA Phoenix Today! Visit amaphoenix.org and click on membership for more information.

Entry Fees (for entries submitted by March 2, 2009)
• AMA Member Fee: $65 per entry/per category
• Non-Member Fee: $95 per entry/per category
Late Entry Fee (for entries submitted after March 2, 2009 – final submission deadline March 16, 2009)
• All Entries (both AMA Member & Non-Member): $125 per entry/per category

Collection Point
Send entries with fees by courier or overnight delivery only (no mail), or drop off at the address below. Please email spectrum@amaphoenix.org with questions only.

World Marketing – Phoenix
Attn: 2009 AMA Phoenix Spectrum Awards
2850 S. Roosevelt, Suite 102
Tempe, AZ 85282

Judging
AMA Phoenix has chosen a highly respected panel of business professionals from the Valley to judge the 2009 AMA Phoenix Spectrum Awards. The Awards subcommittee has set all the judging criteria and is responsible for tabulating the final results. All point scoring is on a percentage scale: 100 percent being the highest possible score. The entry with the highest percentage in its category is the winner. In the case of a tie, the judges will collectively decide the winner. Judges are not permitted to judge entries from their own industries. The finalists in each category will be notified prior to the Awards show in May.

Please note that the expert panel of judges will be reviewing the submission on criteria listed below:
• Summary: General description of your campaign
• Objectives: Description of the objectives or business problem solved by the campaign
• Strategies: Description/definition of the strategy/strategies implemented to meet or exceed the campaign’s objective
• Tactics: Description/definition of the campaign’s tactics used to carry out its strategy/strategies
• Results: Description of result

Learn more at amaphoenix.org.

The Phoenix Chapter of the American Marketing Association is accepting sponsors for our Annual Spectrum Awards coming in May. This is the best way to reach the most marketers in the Valley this year. With nearly 400 members and more than 3000 active non-members, AMA Phoenix is the best place to extend your brand and reach prospective customers and partners. View the sponsor packages at: http://www.amaphoenix.org/sponsoring.htm and call Sheila Kloefkorn at KEO Marketing 480.413.2092 if you or a company you know is interested.

AMA Phoenix Technology Series

Digital Asset Optimization: How to extend the reach of your brand beyond the borders of your website

Event by: Jason Ferrara, COO of Elixir Interactive
February 12, 2009
03:30 PM – 05:00 PM Arizona Time

Sponsored by KEOMarketing.com

Main Location: SkySong
1475 N Scottsdale Rd
Scottsdale, AZ 85257

RSVP for the AMA Tech SIG By: Feb 11, 2009 05:00 PM Arizona Time
This event is Sponsored by

Companies can leverage their video, audio, image and text-based content to create additional touch-points with their customers. By optimizing and distributing these digital assets to relevant and popular sites, brands can extend their reach beyond the borders of their websites.

Marketing Professionals Will Learn

1. What can be done on-site to enable content sharing
2. How to optimize and distribute video, audio, image and text-based content
3. How to identify the most relevant and popular channels to distribute your digital assets
4. How to monitor the performance of digital asset optimization
5. The metrics that can be used to gauge success

About the Presenter
Jason is the COO of Elixir Interactive where he oversees the delivery of the agency’s services. Jason has over 10 years experience in the digital marketing and has worked for some of the largest interactive agencies including iCrossing and Epsilon.

Learn more about the American Marketing Association Phoenix at AMAPhoenix.org

American Marketing Association January Luncheon: Measuring Emotions to Predict Behavior

This event is sponsored by Prisma Graphic.
Featuring: Rick Swindlehurst, Senior Insight Strategist of BI – Strategic Insights Group
January 28, 2009
11:00 AM – 01:30 PM Arizona Time

Main Location: Embassy Suites Phoenix – Biltmore
2630 E Camelback Road
Phoenix, AZ 85016

RSVP for the AMA Phoenix January Luncheon By: Jan 27, 2009 05:00 PM Arizona Time
Rick will discuss about gaining emotional insights to predict behavior, unique research methods for measuring emotions and understand how to incorporate emotional measures into research.

SAMPLE STUDY RESULTS
“The emotional measure explained more than 70% of the respondents’ behavioral intent”

Emotional response is an important factor that contributes to attitudes, preferences and behavior. Independent research has demonstrated significant links between emotional response and behavior intent/persuasion. Understanding the emotional response in conjunction with other key measures provides a more complete understanding of consumers/channels/employees, their true level of engagement and how to effectively connect with them.

Marketing Professionals Will Learn

1. The additional insight gained by incorporating emotional measures into research & modeling
2. What information has been missing in trying to completely indentify the drivers of loyalty behavior
3. How to identify the emotional drivers of brand interest and preference
4. New product, promotion and advertising concept testing tools
5. How emotions play a vital role in purchase decisions and can account for 70% of purchase intent

About the Presenter

Rick Swindlehurst has worked closely with Fortune 500 clients for over 20 years designing and deploying strategic research and analytics programs. Rick is the creator of EmGauge, BI’s proprietary research tool. He has significant experience with helping clients achieve operational excellence and a positive customer experience. Rick is the former Chair of the AMA Conference on Customer Satisfaction and Quality Measurement.

Rick earned his MBA at Wharton and a BS in Physics at Penn State University.

About BI

Founded in 1952, BI is a global, full service Business Improvement Company headquartered in Minneapolis, Minnesota. BI delivers integrated solutions across three core competencies:

- Employee Engagement
- Consumer Marketing
- Sales/Channel Productivity

Learn more about the American Marketing Association Phoenix.

Then you won’t want to miss AMA Phoenix’s January Job Transition Meeting.

January Job Transition Meeting
Event by: AMA Phoenix
January 28, 2009
10:15 AM – 11:15 AM Arizona Time

Main Location: Embassy Suites Phoenix – Biltmore
2630 E Camelback Road
Phoenix, AZ 85016

RSVP By: Jan 27, 2009 05:00 PM Arizona Time

This event is Sponsored by Jobing.com

Facilitated by Karen Kallet, and Evelyn Vega
This meeting will be held in the at the Embassy Suites Phoenix – Biltmore.

The meeting is held prior to the AMA luncheon. We start promptly so please be on time.

The AMA Job Transition group is a free meeting to members. You do not have to be a member of AMA to participate. There is a minimal cost of $10 for Non-Members. Space is limited so please sign up early. If you wish to attend the AMA luncheon, you must register and pay for that meeting.

This group is for qualified professionals in the field of marketing or individuals with experience and or degrees in the field: The AMA Job-Transition Group accepts participants who are in Advertising, Marketing, PR, Web, Direct Response, BI and other Communications related professionals. Those who are looking in Phoenix for a new position, laid off or left their current position or a professional in the field contemplating a future job transition or career direction and are looking for advice and support.

Come to the meeting prepared: Bring 25 copies of your resume and a list of any questions you may have for the group. Think about and be able to tell us: What is your dream job and what you are looking for in your next position? Since it is a round table, you will have approx.3 to 5 min. focused on your issues and questions. Much is learned by listening to others and then may apply to you.

What expectations should I have in attending the AMA Job transition meeting? The group is a networking opportunity session and a gut check and feedback as to how ready, prepared and focused you are for a job search. You will get feedback if your resume is a hit or a rewrite. You will get feedback if your goals and desires are realistic or need refining. You may pick up some leads or contacts from other participants. It is not a meeting where employers attend, or have jobs waiting for you. As in any job search, the search is up to you and the effort you put in will get the results.

Learn more at the website of the Valley of the Sun’s largest marketing association, the American Marketing Association, AMAPhoenix.org.