Coming to Scottsdale, April 14-17, 2009, AMA Phoenix will sponsor Net.Finance, the premier multi-channel financial services marketing conference.

Net.Finance
April 14-17, 2008

Hyatt Regency
Scottsdale, Resort and
Spa at Gainey Ranch,
Scottsdale, AZ

Register & Pay by Jan. 31st & SAVE $200

Real Experiences, Honest Lessons Learned And Best Practices Shared On:

• Email Marketing Customer Experience
• Web 2.0 & Social Media Mobile Banking
• Search Marketing Brand Loyalty

Net.Finance 2008 Offers You Key Learnings To:

• Improve your acquisition and retention strategies
• Up-sell and cross-sell your products within the authenticated site
• Maximize analytics to improve the customer experience
• Examine implemented mobile banking programs
• Optimize your site to overcome site abandonment
• Engage your customers using Web 2.0 technologies

Speakers will include:

• Vinoo Vijayaraghavan, Vice President Online Marketing & Strategies, Bank of America
• Jennifer Sussman, Customer Experience Strategist, Direct Distribution Channel, American Century Investments
• Cheryl Guerin Vice President Promotions & Interactives, MasterCard International
• Helen Loh, Vice President, eMarketing, Client Web Services, Charles Schwab
• Dann Josephus Jitta, Senior Vice President, Direct Channels & Innovation, ABN AMRO Netherlands Commercial Clients
• Brandon McGee, Vice President & Senior Product Manager, Mobile Banking, The Huntington National Bank

To Register: Call: 1.888.482.6012 or 1.973.812.5153 Fax:1.973.256.0205
Email: netfinance@wbresearch.com Visit: www.netfinanceus.com

Realities of being an Entrepreneur - The efactory presents a seminar on the Realities of being an Entrepreneur and seeking capital formation for your product or service.

In this two hour segment Ron Friedman a savvy businessman and start-up company specialist will touch on many  topics from funding the venture, the idea/product, simple protection for your product/service, intellectual property, ownership negotiating, being a dreamer, due diligence, to raising capital and so much more.
When:    Thursday, November 6    4:00 -6:00 PM
Where:   Club E Headquarters, 2625 E. Rose Garden Lane, Phoenix, AZ 85050
Cost: $29 each

Please register here and to read more about the instructor
http://www.eventbrite.com/event/201229884

November 6th, 6:30 - 8:00 PM
• Raffle for Gift Certificate to Maizie’s Café and Bistro
• Food available for purchase
• One flight of 8 wines, 4 red, 4 white, and a cheese pairing
• Sommelier will be speaking/educating guests on the wines
• Wine bottles available for purchase at discount during event
4750 N. Central Avenue
Phoenix, AZ 85012 (map)
Space is limited to 30 seats and only reserved by your online reservation!  Log onto www.ad2phoenix.com today and RSVP.

The Phoenix Coyotes are offering significant discounts for games in November. To order contact: Abel Arriaga at 623-772-3485, Attn: Abel Arriaga, or email Abel.Arriaga@phoenixcoyotes.com.

Super space available for creative-minded professionals.  Looking for an amazing office in a contemporary building where you can work with other marketing professionals???  AIR Marketing is looking for marketing professionals to share space with them in their headquarters building on University and I-10.  Video production, PR, programmers, designers, freelancers wanting office space….this full-service building is a great opportunity to have a fabulous office and potentially share work with other professionals.  Everything you need, all in one place.  Interested?  Call Heidi Anderson directly at 480-736-4822.

Thursday, November 13, 8:30 a.m. – Noon
Desert Willow Conference Center
4340 E. Cotton Center Boulevard, Ste. 100
Whether you work for a corporation, agency, non-profit or yourself, it’s all too easy for your own career planning and marketability to take a back seat to the daily demands of your work projects. With guidance from Paul Sanchez of Mercer’s Human Capital business, who is visiting the IABC Phoenix chapter from New York City, as well as Vanessa Westfall, a professional recruiter from the local agency Small Giants, you will gain insights into the changing communications needs of organizations so you can hone the skills you need to meet those needs, as well as your own career goals. It’s a perfect time to plan how you can best invest in your own professional development in the New Year … and beyond. Click here for more information and to register for this seminar.

Visit the new American Marketing Phoenix Marketing Job Board at http://careers.amaphoenix.org

Today is the best day to check it out because of our current promotion: marketing job postings for AMA Members are just $50 for a full month. Non-Member Job Postings are just $100 AND companies who have posted a job in the past year will receive a FREE job posting for a month.  Don’t delay. Find your next best marketing hire for less today.

The Phoenix Chapter of the International Association of Business Communicators (IABC/Phoenix) will host its annual Network Night event on Network Night 2008 will bring together communicators from various industries for an imaginative night of mingling, refreshments and the chance to bid on some magnificent silent auction items.
Who:      Valley communicators and guests
What:      IABC/Phoenix Network Night 2008
When:     Thursday, December 4, 5:30 p.m.
Where:    Tempe Center for the Arts
Why:      Come join other professional communicators and enjoy a night of networking, food, drinks and fun!
**Formal invitation and event details to follow. If you are interested in donating a silent auction item or event sponsorship (both of which would expose your business to top professionals in the Valley), please contact Traci Baker (tbaker@ascpa.com).

Marketing isn’t dead…it just smells funny.

As the president of an advertising agency, I’m the last one that would speak poorly of traditional advertising: it’s fun, it’s creative and when it’s done right, it influences behavior. But in today’s world, it’s not the whole story.

Today’s consumers have access to more views and opinions about your product than you could ever fit into an ad. Conversations are happening all over the internet that relate in some fashion to your business and you should be part of those conversations. The good news is, it’s easier than you think.
On November 7th, we’ll cut through the mysteries surrounding some of the most powerful weapons in the marketer’s arsenal. We’ll look at social networking, blogs, microsites and several other methods of engagement that your company could affordably integrate into your marketing mix.

We will define, explain and discuss ways of moving beyond marketing to your target audience to engage with them on a more meaningful level. Join us November 8th at Parker Madison and learn how to start utilizing the best of what Dialogue Marketing has to offer.

Visit our microsite for more information or to RSVP: www.Dialogue-Mktg.com

Hope to see you there,
Mark Godfrey, President, Parker Madison
AMA members may qualify to have the $149 registration fee waived.

An event by the Business Marketing Association - Phoenix

Green 2.0 – Sustainability from the Inside-Out

October 16, 2008
ASU Skysong
1475 N. Scottsdale Rd.
Scottsdale, AZ 85257

Being Green is the “in” thing. ‘Environmental sustainability’ is quickly becoming a part of every company’s vocabulary. Environmental undertakings that consume time, money and the sanity of executives are quickly becoming the norm. Most green programs focus so much on a company’s external practices and procedures that they overlook the opportunity to deploy their most important asset - their people.

In this session, Derrick Mains will discuss how the collective eco-actions of individual employees can have a positive impact both on our environment and on their employer’s bottom line.

About the Presenter:

Derrick Mains
Mr. Mains is the Chief Business Development Officer for YouChange; YouChange is addressing environmental concerns surrounding electronic-waste (e-waste) through a proprietary recycling platform that provides reporting solutions for manufacturers to meet self‐, or regulatory body‐imposed recycling mandates. In addition the YouChange platform provides virtual and brick and mortar retailers a means to reward consumers for closing the loop on e-waste through the use of YouChange “rewards points” redeemable for discounts on select products.

Mr. Mains has also served as the Vice President of Business Development and Vice President of Energy Reclamation Initiatives for Earth911.com and 1‐800‐CLEANUP where he was the driving force behind a number of producer responsibility/sustainability initiatives including development of programs for ExxonMobil, BP Castrol, Valvoline, Staples, Wal-Mart, Comedy Central, Pepsi and many others.

Mr. Mains also serves as the Vice President of Green Marketing for New Media Marketing’s GreenNurture platform.

Register for this Green Marketing event.