Learn about legal issues currently being addressed in marketing and new media campaigns. Douglas Sylvester publishes, teaches and lectures on issues of intellectual property law and commercialization, international law, emerging technologies and privacy. In 2007, Associate Dean Sylvester was appointed Special Consultant to a National Academy of Sciences panel charged with reforming the U.S. Census. He was the founding Faculty Director of the innovative Technology Ventures Clinic, which introduces students to transactional legal practice in high-technology sectors. In recent years, Associate Dean Sylvester also has been an expert witness in cases involving licensing, intellectual property and technology, and has advised numerous entrepreneurs in building their businesses.

RSVP today: Hot Legal Issues in an Age of New Media

October 28, 2009, 11:15 AM – 01:00 PM
Embassy Suites Phoenix – Biltmore

Are you looking for your next career opportunity or considering a change; come join fellow marketing professionals in job-transition. This is a casual group where you can freely share challenges and leads with other job seekers.

Join the American Marketing Association Phoenix In-Transition Meetup

August 18, 2009 9 AM

Location
Paradise Bakery Cafe/ Tempe Marketplace
S McClintock Dr & E Rio Salado Pkwy
Tempe, AZ 85281

Please bring your business cards and copies of your resume (print double-sided and in B&W to save costs).

If you have a job lead; please print it out and bring it with you to share with others.

This event is organized through the American Marketing Association’s Phoenix Chapter…please be sure to post your resume for free at: http://careers.amaphoenix.org

Feeling the Heat – New Insights into Today’s Hot Market Research Topics

Event by: AMA Phoenix and SWMRA
August 06, 2009
05:30 PM – 08:30 PM Arizona Time
August 07, 2009
08:00 AM – 04:15 PM Arizona Time

Main Location: Arizona Biltmore Resort & Spa
2400 E. Missouri Avenue
Phoenix, AZ 85016

RSVP By: Aug 05, 2009 05:00 PM Arizona Time

Come learn about the connections between social media & market research.

This educational forum will explore ways that social media can be used in a business setting, the state of the technology, how social media has been used in market research, and how it is likely to impact the market research environment in the future. Speakers with backgrounds in social media, marketing, and market research will present their views on how social media is impacting today’s business environment. Conference attendees will learn how social media is being used to conduct research projects, market products, and make businesses more profitable.

Session 1: “How to Use Social Media in a Business Setting”
Speaker: Bill Austin, Chief Technology Officer, AZhttp, Inc.

Bill Austin will focus on how social media is being used today. He will discuss how social media sites can be used for data collection and analysis. Bill will also discuss how businesses can use social media to find new customers and generate business leads. As a social media consultant, Bill has helped businesses find their way in the new and exciting world of social media.

Session 2: “State of the Technology & Early Social Media Research Experiences”
Speaker: Jim Longo PRC, VP Client Development, Itracks

Jim Longo will explore the advancements in online qualitative research methodologies and discuss best practices. Techniques examined would include real-time chat based focus groups, Blogs, forums, bulletin boards, online research communities, online ethnographies and online diaries. Each of these will be defined and examined thoroughly. Once all of the definitions are sorted out the presentation will move forward to discussion real project examples. The goal is to have the audience walk away with a fresh understanding of social media-based online qualitative techniques and know when to recommend them.

Session 3: “The Future of Social Media, Market Research, and Marketing”
Speaker: Professor James Spiers, Marketing Department, Arizona State University

Jim Spiers will discuss the future of social media, market research, and marketing. Where are we headed and what will the future bring? Jim’s presentation will discuss how social media fits with our current model for market research and marketing. He will show how social media can fit into a world focused on marketing and market research.

Session 4: “Product and Service Ideation Using Social Media Communities”
Speaker: Bart Steiner, President & CEO, Bulbstorm, Inc.

With hundreds of millions of consumers interacting in social media communities, companies have an unprecedented opportunity to co-create products and services with their customers. Bart Steiner will reveal new techniques being used by leading brands to capture the creativity of crowds and to more effectively market their own innovations.

RSVP at AMAPhoenix.org

Summer Enteractivate Networking Cocktail Mixer

Event by: AMA Phoenix
August 20, 2009
05:30 PM – 07:30 PM Arizona Time
(Location: Terralever )

Main Location: Terralever
425 S. Mill Avenue, Suite 201
Tempe, AZ 85281

RSVP By: Aug 19, 2009 05:00 PM Arizona Time

This event is Sponsored by TerraLever

Don’t miss our second annual Enteractivate Networking Cocktail Mixer. This new and unique addition to the menu of local AMA events has been established to provide everyone – from young professionals to students to seasoned industry veterans – the opportunity to casually mingle and network with the Valley’s hottest marketing firms and employers. Phoenix’s best and brightest marketing minds will be in attendance providing the ideal outlet for marketers to discuss industry trends and the local and national landscape of marketing. The event will also serve as a premiere informal recruitment setting, connecting marketing job seekers with employers.

Heat up your professional network by joining us at the NEW Terralever, LLC office, 425 S. Mill Avenue, Tempe, AZ 85281.

Hors d’oeuvres and cocktails will be served throughout the evening.

RSVP at http://www.AMAPhoenix.org

Updating the Media Mix in Hispanic Marketing: New Media and Social Web sites

Presented by: Cruz Flores, Greg McGuire, and Ricardo Torres
July 09, 2009
03:30 PM – 05:00 PM Arizona Time
(Location: ASU SkySong )

Main Location: ASU SkySong
Suite 200 Global Room 1475 N Scottsdale Rd
Scottsdale, AZ 85257

RSVP By: Jul 08, 2009 05:00 PM Arizona Time
Presentation and a panel discussion with:
• Cruz Flores, Senior Marketing Manager Multi-Cultural Markets
Qwest Communications
• Greg McGuire, Sales Creative Resource Director, KVIB-FM 95.1 Latino Vibe
• Ricardo Torres, Publisher, Latino Perspectives Magazine

Learn about the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites and bilingual in-culture applications.

With Hispanics now 40% of Arizona’s population, it is crucial for those involved in marketing, advertising, interactive media, and public relations to understand the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites, and bilingual in-culture applications.

Marketing Professionals Will Learn

1. How corporations are increasing the effectiveness of multicultural marketing through segmentation and Internet based applications
2. How to reach bilingual and acculturated Latinos via on-line marketing
3. 3. Segmentation of the Valley’s Latino population and how to reach the most affluent groups

Register at AMAPhoenix.org

AMA Job Board

The AMA Phoenix job board is where all the best marketing professionals post their resumes and where leading edge firms look for leading edge talent; be sure to post your resume for free today.

Special incentives are available for companies looking to post openings or search for candidates.

Visit the AMA Phoenix Job Board.

AMA Job-Transition MeetUp!

The AMA hosts monthly MeetUps! for marketing professionals in or considering a job-transition. This is a great opportunity to network with like minded job seekers who understand the challenges associated with a search and are looking to share ideas and leads.

Paradise Bakery, Tempe Marketplace, Tempe (Mclintock & 202)

July 1st, 9am – 11am

RSVP: AMA Phoenix Job Transition Meetup

July Job In-Transition Meeting; Building the Better Marketing Resume

Recruitment experts will walk through what HR managers and recruiters look for in a graphics, advertising, PR, marketing and sales professionals’ resume.

Wednesday, July 21st 11am – 12am

Embassy Suites – Camelback; just before to the monthly AMAPhoenix luncheon

RSVP: By July 21st at AMAPhoenix.org

2009 AMA Phoenix Spectrum Award Winners

There were 82 entries in the 7th Annual AMA Phoenix Spectrum Awards!

Congratulations to all of this year’s winners:

Best of Show
Defero for Coldstone Creamery Imix America

Brand Identity
Mullen Advertising for Alta Phoenix Lofts

Broadcast
EB Lane Advertising for Chipmunk Cable One

CRM
Six 9s for Pops Health

Digital Marketing
Defero for Konami Cadillac Jack

Direct Mail Ad Creative
Mullen Advertising for ValleyHo

Direct Mail Campaign
Canyon Communications for RSC Equipment Rental

Direct Response
Mullen Advertising for Golden Door Skincare

Email Marketing
Mullen Advertising for Eldorado Hotel & Spa

Event Marketing
Shonna James Communications for US Bank Celebration of Lights

Existing Service or Product Marketing Campaign
Terralever for Red Bull Flugtag

Integrated MultiMedia
Arizona State University for Greening Maroon and Gold

Market Research
Optimal Strategix for Video Gaming Segmentation

Microsite
Burick Communications for AZ Kidney Foundation

Multi-Channel
Air Marketing for Vail Cascade Resort

Multi-Cultural Campaign
Spark Design for Rayovac

New Online Marketing Initiative
Spark Design for Lumension The Office Game

New Product or Service Marketing Campaign
Canyon Communications for Agrium, Advanced Technologies

Not-for-Profit Campaign
EB Lane Advertising for Helping Jerry’s Kids/Crossing Light, MDA

Online Advertising Creative
Terralever for Red Bull

Online Marketing Campaign
Shell Vacations Hospitality for Family Resorts

Outdoor Campaign
Mullen Advertising for Alta Phoenix Lofts

Print Advertising
Scottsdale CVB for Richy Sonoran

Printed Collateral
Canyon Communications for Agrium

Promotional Items
Taka Group for Taka Group

Public Relations
Mindspace for Chandler Regional

pURL
Air Marketing for Vail Cascade Resort

Social Media Marketing
Defero for Coldstone Creamery Imix America

Variable Data
Blue Cross Blue Shield for Broker Center Support

Website
Iology for Amazing Mail

See the Full Spectrum of Marketing Expertise in Phoenix.

This annual event honors top valley marketing professionals in 36 categories and is a veritable “Who’s Who” of Phoenix marketers.  Attend and see what your competition is doing, network, applaud your peers, and of course, socialize!  A silent auction starts the show with dozens of items from tickets to the opera, ballet, fine wines, gift baskets, marketing services, weekend getaways to Napa, and more!  The Valley’s own Chris Parker from Mix 96.9 will emcee the event. Reserve your tickets or corporate table before they sell out!

7:00 pm-9:30 pm (cocktail reception starts at 5:30pm)
Wednesday, May 27, 2009
The Sheraton Phoenix Downtown
340 N. 3rd Street Phoenix, Arizona 85004

Register online at www.amaphoenix.org.

Spectrum Awards is sponsored by