Marketing Professionals Will Learn

1. Effective link building strategies for today and into the future.
2. How search engines including Google view links.
3. How to increase the effectiveness of your website through link building strategies you can implement yourself.

This event is sponsored by KEO Marketing

About the Presenter
Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, and was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award.

Leveraging his prior Internet marketing experiences, Arnie founded Vertical Measures in 2005. Vertical Measures is an SEM agency focused on providing quality link building and website marketing services. Their clients include major ecommerce sites, universities, career colleges, and SEO agencies. Mr. Kuenn is also the founder and president of the Arizona Interactive Marketing Association.

RSVP today: Search Engine Optimization & Link Building Strategies for 2010

Join the American Marketing Association Phoenix In-Transition Meetup

August 18, 2009 9 AM

Location
Paradise Bakery Cafe/ Tempe Marketplace
S McClintock Dr & E Rio Salado Pkwy
Tempe, AZ 85281

Please bring your business cards and copies of your resume (print double-sided and in B&W to save costs).

If you have a job lead; please print it out and bring it with you to share with others.

This event is organized through the American Marketing Association’s Phoenix Chapter…please be sure to post your resume for free at: http://careers.amaphoenix.org

Event by: AMA Phoenix and SWMRA
August 06, 2009
05:30 PM – 08:30 PM Arizona Time
August 07, 2009
08:00 AM – 04:15 PM Arizona Time

Main Location: Arizona Biltmore Resort & Spa
2400 E. Missouri Avenue
Phoenix, AZ 85016

RSVP By: Aug 05, 2009 05:00 PM Arizona Time

Come learn about the connections between social media & market research.

This educational forum will explore ways that social media can be used in a business setting, the state of the technology, how social media has been used in market research, and how it is likely to impact the market research environment in the future. Speakers with backgrounds in social media, marketing, and market research will present their views on how social media is impacting today’s business environment. Conference attendees will learn how social media is being used to conduct research projects, market products, and make businesses more profitable.

Session 1: “How to Use Social Media in a Business Setting”
Speaker: Bill Austin, Chief Technology Officer, AZhttp, Inc.

Bill Austin will focus on how social media is being used today. He will discuss how social media sites can be used for data collection and analysis. Bill will also discuss how businesses can use social media to find new customers and generate business leads. As a social media consultant, Bill has helped businesses find their way in the new and exciting world of social media.

Session 2: “State of the Technology & Early Social Media Research Experiences”
Speaker: Jim Longo PRC, VP Client Development, Itracks

Jim Longo will explore the advancements in online qualitative research methodologies and discuss best practices. Techniques examined would include real-time chat based focus groups, Blogs, forums, bulletin boards, online research communities, online ethnographies and online diaries. Each of these will be defined and examined thoroughly. Once all of the definitions are sorted out the presentation will move forward to discussion real project examples. The goal is to have the audience walk away with a fresh understanding of social media-based online qualitative techniques and know when to recommend them.

Session 3: “The Future of Social Media, Market Research, and Marketing”
Speaker: Professor James Spiers, Marketing Department, Arizona State University

Jim Spiers will discuss the future of social media, market research, and marketing. Where are we headed and what will the future bring? Jim’s presentation will discuss how social media fits with our current model for market research and marketing. He will show how social media can fit into a world focused on marketing and market research.

Session 4: “Product and Service Ideation Using Social Media Communities”
Speaker: Bart Steiner, President & CEO, Bulbstorm, Inc.

With hundreds of millions of consumers interacting in social media communities, companies have an unprecedented opportunity to co-create products and services with their customers. Bart Steiner will reveal new techniques being used by leading brands to capture the creativity of crowds and to more effectively market their own innovations.

RSVP at AMAPhoenix.org

Event by: AMA Phoenix
August 20, 2009
05:30 PM – 07:30 PM Arizona Time
(Location: Terralever )

Main Location: Terralever
425 S. Mill Avenue, Suite 201
Tempe, AZ 85281

RSVP By: Aug 19, 2009 05:00 PM Arizona Time

This event is Sponsored by TerraLever

Don’t miss our second annual Enteractivate Networking Cocktail Mixer. This new and unique addition to the menu of local AMA events has been established to provide everyone – from young professionals to students to seasoned industry veterans – the opportunity to casually mingle and network with the Valley’s hottest marketing firms and employers. Phoenix’s best and brightest marketing minds will be in attendance providing the ideal outlet for marketers to discuss industry trends and the local and national landscape of marketing. The event will also serve as a premiere informal recruitment setting, connecting marketing job seekers with employers.

Heat up your professional network by joining us at the NEW Terralever, LLC office, 425 S. Mill Avenue, Tempe, AZ 85281.

Hors d’oeuvres and cocktails will be served throughout the evening.

RSVP at http://www.AMAPhoenix.org

Presented by: Cruz Flores, Greg McGuire, and Ricardo Torres
July 09, 2009
03:30 PM – 05:00 PM Arizona Time
(Location: ASU SkySong )

Main Location: ASU SkySong
Suite 200 Global Room 1475 N Scottsdale Rd
Scottsdale, AZ 85257

RSVP By: Jul 08, 2009 05:00 PM Arizona Time
Presentation and a panel discussion with:
• Cruz Flores, Senior Marketing Manager Multi-Cultural Markets
Qwest Communications
• Greg McGuire, Sales Creative Resource Director, KVIB-FM 95.1 Latino Vibe
• Ricardo Torres, Publisher, Latino Perspectives Magazine

Learn about the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites and bilingual in-culture applications.

With Hispanics now 40% of Arizona’s population, it is crucial for those involved in marketing, advertising, interactive media, and public relations to understand the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites, and bilingual in-culture applications.

Marketing Professionals Will Learn

1. How corporations are increasing the effectiveness of multicultural marketing through segmentation and Internet based applications
2. How to reach bilingual and acculturated Latinos via on-line marketing
3. 3. Segmentation of the Valley’s Latino population and how to reach the most affluent groups

Register at AMAPhoenix.org