The Phoenix Chapter of the International Association of Business Communicators (IABC/Phoenix) will host its annual Network Night event on Thursday, December 4, at the Tempe Center for the Arts. Network Night 2008 will bring together communicators from various industries for an imaginative night of mingling, refreshments and the chance to bid on some magnificent silent auction items.

Who:                Valley communicators and guests

What:               IABC/Phoenix Network Night 2008

When:               Thursday, December 4, 5:30 p.m.

Where:              Tempe Center for the Arts

Why:                Come join other professional communicators and enjoy a night of networking, food, drinks and fun!

**Formal invitation and event details to follow. If you are interested in donating a silent auction item or event sponsorship (both of which would expose your business to top professionals in the Valley), please contact Traci Baker (tbaker@ascpa.com).

By Karen Kallet, president of AMA Phoenix,

Kallet is the vice president of online and direct marketing for Weil Lifestyles and drweil.com Web sites

I am honored to be stepping in as the 2008-09 president of the AMA Phoenix Chapter. We have a diverse mix of marketing professionals on our new Board and this talented team is going to deliver the new and exciting opportunities that our marketing community craves. Please join me in welcoming the new Board:

• Marilyn Kafka, vice president, director of marketing for Los Padres Bank, as immediate past president;
• Jackie Wetzel, advertising coordinator of The Phoenix Business Journal, as president elect;
• Stacey Amos, group account director of EB Lane, as secretary;
• Patrick Howley, president of The Howley Group, LLC, as treasurer, 
• Scott Appel, vice president of Allison & Partners, as VP of PR and community relations
• Tom Lamoureux, marketing director for Universal Technical Institute, as VP of direct marketing;
• Richard Sailing, report analyst of iCrossing, as VP of education and SIG’s;
• Amy Thomas, executive director of Grand Canyon University, as VP of events;
• Mark Nelson, account executive of BI Worldwide, as VP of hospitality;
• Evelyn Vega, group account director at Aquent, as VP of membership;
• Mitchell Tay, project manager for Media88, inc, as VP of online marketing;
• Cara Hughes, owner of 80/20 Marketing, as VP of programming;
• Scott Smith, product manager for The Analytical Group, Inc., as VP of research;
• Sheila Kloefkorn, president of KEO Marketing Services, as VP of sponsorship;
• John Hogg, senior vice president, marketing and communication of Valley of the Sun United Way, as VP of volunteers;
• Ben Campbell, marketing director for Bold Impressions, and John Bord, president and chief marketing officer for Guevavi, as Co- VP of collegiate relations;
• Nathalie Potvin, sales and marketing professional, as VP of Spectrum Awards and
• Elizabeth Hannan, Web site marketing manager for Pragmatic Marketing, as VP Communications

 To contact us, please use the contact links found here.

Register for these events and find more details at: http://www.netme.com/amaphoenix/

September New Member Breakfast

September 04, 2008 07:30 AM - 09:00 AM Arizona Time 

RSVP By: Sep 02, 2008 05:00 PM Arizona Time

For New Members who have recently joined the AMA Chapter. 

Direct Marketing SIG: Dialogue Marketing. The End of the World as We Know It.

September 11, 2008 03:00 PM - 05:00 PM Arizona Time 

RSVP By: Sep 10, 2008 05:00 PM Arizona Time

Marketing in its traditional form has seen profound changes throughout the years, but perhaps none as significant as the paradigm shift that is currently taking place. In fact, with the current economic conditions, the over-abundance of media vehicles, the intense demand for ROI and many corporate executives: CEOs, CFOs and the like, see marketing as one big expense. And you know what? It is! At least it is headed in that direction. The longer companies continue to market the same old way with the same messages and media, it will continue to be even more of an expense. Draining profits directly out of the bottom line.

 September Job Transition Meeting

September 24, 2008 10:15 AM - 11:15 AM Arizona Time 

RSVP By: Sep 23, 2008 05:00 PM Arizona Time

Looking for a new Position? Thinking of Making a Change? New to or re-entering the Phoenix job market?

 September Luncheon: Cause Marketing is an Art

September 24, 2008 11:30 AM - 01:00 PM Arizona Time 

RSVP By: Sep 23, 2008 05:00 PM Arizona Time

According to a report published by onPhilanthropy, cause marketing sponsorship by American businesses is rising at a dramatic rate. Cause-related marketing is a powerful tool that business and nonprofit organizations are leveraging to differentiate the company, while also being socially responsible

October Luncheon: The New 4 P’s of Marketing

October 22, 2008 11:30 AM - 01:00 PM Arizona Time 

RSVP By: Oct 21, 2008 05:00 PM Arizona Time

As society changes, marketing strategies must, too. Traditional marketing techniques are quickly being replaced by more consumer-centric models. With consumers constantly bombarded with advertising messages, faced with innumerable product choices and plugged into technology and social networks, they have taken the upper-hand in this once one-way relationship. It’s more important than ever for marketers to adapt to and embrace current industry trends. The “New 4 P’s of Marketing” will help the audience understand what consumers today expect, how to accomplish those feats and where the industry is heading in the future.

Don’t miss the upcoming AMA Job Transition Meeting on September 24^th. This group is ideal for anyone who is looking for a new position or thinking about a career change. The Transition Meetings are free for members and only $10 for non-members. It is a networking opportunity and you will receive feedback on how ready, prepared and focused you are for a job search so don’t miss out!  

Ad 2 Phoenix is conducting its annual search for the recipient of a pro-bono advertising, marketing, and public relations campaign. Ad 2 Phoenix will assist a non-profit organization in developing and executing a strategic campaign that corresponds with the client’sinternal goals and objectives.

Each year, Ad 2 Phoenix selects a non-profit organization that benefits a diverse segment of the Greater Phoenix population and then creates a comprehensive pro bono advertising campaign for that client. Ad 2 Phoenix’s last five public service campaigns have had a collective value of over $2 million in donated media; conceptual creative development; public relations; account services; print; broadcast production; promotional events, and internet services.

Ad2 Phoenix professionals commit a full year of their time, creativity and expertise to the selected organization to highlight the non-profit’s services and benefits while broadening the non profit’s scope of influence within the community.

Past Ad 2 Phoenix clients include: Make A Difference Foundation, Waste Not, Teen Lifeline, the Volunteer Center of Phoenix, the Red Means Stop Coalition, Arizona Alliance for Arts Education and many more. In 2002, Ad 2 Phoenix received two national ADDY awards for the Red Means Stop Coalition’s Public Service campaign.

An application must be submitted for consideration. Applications can be obtained by visiting the Ad 2 Phoenix website at www.ad2phoenix.com or by submitting a request to ad2phoenix@yahoo.com. Applications are due by September 5, 2008.

Ad 2 Phoenix is the leading organization in the Valley for advertising professionals below the age of 32.As an affiliate of the American Advertising Federation (AAF), Ad 2 Phoenix has provided its members with professional development and networking opportunities for over 35 years. For more information about Ad 2 Phoenix events and membership, visit their website at www.ad2phoenix.com.

 The Phoenix Chapter of the Public Relations Society of America cordially invites you to attend the 2008 Copper Anvil Awards.  We hope you’ll join us on Thursday, Sept. 18, at the Tempe Mission Palms to help us celebrate, “The Art of PR.”  Please see below for more information.

2008 Phoenix PRSA Copper Anvil Awards

The 2008 Copper Anvil Awards are just around the corner!  Please save the date for Thursday, Sept. 18, from 6 to 9 p.m.  This year’s awards dinner will be held at the Tempe Mission Palms. Stay tuned for a save-the-date e-vite with additional information!

Early Bird Rate: (Register by Sept. 4)
Members $50, Guests $75
Normal Rate: (Register by Sept. 11)
Members $70, Guests $85
Door Rate:
Members $80, Guests $95

To register, please call Kate Guess at (480) 699-5019 or send an e-mail to chaptermanager@phoenixprsa.org.  We accept credit cards, cash or checks.

Location: Tempe Mission Palms; 60 East Fifth Street, Tempe, Arizona 

For more information:
Contact: Kate Guess
Phone: (480) 699-5019
Email:  chaptermanager@phoenixprsa.org

This year’s American Teleservices Association Summer Networking event is coming soon and includes:
• A panel of call center experts discussing Optimizing Your ROI with the latest in Workforce Optimization Technology and Practices
• Special presentations from Barry Goldwater Jr and Doug Ducey (Former CEO – Cold Stone Creamery) on the business and political climate
• Networking, food and drink (free)….at the Valley’s most esteemed location… Sanctuary on Camelback Mountain Resort & Spa (5700 E McDonald Drive, Paradise Valley, AZ)
Share in a panel discussion to optimize your workforce, stay for drinks and networking, enjoy the spectacular view and meet our special guest speakers as they discuss the political and economic climate in Arizona.

It’s a call to action for call center industry leaders!
2:30 - 3:00 pm Registration & Open Bar
3:00 - 4:00 pm Panel Discussion & Questions
4:00 - 5:00 pm Networking & Special Guest Speaker’s

CLICK HERE TO REGISTER NOW
If you have questions or would like to sponsor this event, please call Penie Porter at 480-538-7707.

From April 1, 2008- May 31, 2008 new members will:
Save $30 off the membership price of $255, and
Receive a $20 prepaid MasterCard or $200 conference discount coupon

Find out more at www.amaphoenix.org

Minding your P’s and Q’s, in a big R word.
By Karen Kallet
President-elect

The big R word is coming. The word in not recession, nor retirement, it
is Reality. Face it, the Reality is if you do not produce profits P’s
for your company, than you will most likely be on the chopping block on
this down turn or layoff. If that is the case then “Q” up and not be
Queasy, since there should be more options than you ever had available
to you than in any other down turn.
The wonderful thing happening is that this will be a different down turn
then has happened in the last 10 years, since most employers have not
figured out is that for the next nine, yes, I said nine…. years
2007-2017, the supply side economy of the past 50 years reverses and
there are not enough people in the generation behind the boomers to take
fill the jobs. Thus when they layoff the qualified employees, they will
not be able to get them back when the economy turns and they need them.
A Perfect Quotient
Do you have the skills soft and hard to get yourself “frequently hired”
in the next 10 years. It has been known that At 40, it is a mid year
crisis, of what have I become, and recently at 25 it is a quarter life
crisis, of what will I become. Think of a time in the next 5 years when
it is - My choice, my time, my decision.
Relook, reinvent and retrain,…. since 75 is the new 65. If you are
now 40, you have been in your career 20 years so far, but remember you
now have another 25 years at least to work. If you are 30, you have been
in your career 8 years; you now have another 45 plus years to work.
Embrace times of change, it takes you closer to your goals.
So here are my thoughts of the day in this alphabet world of: BFF, LOL,
BRB and minding your P’s and Q’s.of how to ride this tide of change in a
most positive way.
P - Put it in perspective, people hire people they like to work with,
and do not keep people they do not. Perfect likeability.
Q - Question what you want, quit bad work habits, become quite the
catch. Quickly take action.
R- Resist and you will be left behind. Reach for what you want, it is
never handed to you. Be grateful for the people you meet and the things
you have accomplished.
F- Become “Frequently” hired/desired candidate. Hone your skills so you
will always have options.
So there in no better time to get more active in the AMA, join
committees, run for office, get networked and be known commodity in the
market. Changes are coming and you can make the most of them.
TTYL