This year AMA Phoenix is proud to be a part of the 7th annual Mingle Bells holiday celebration. The event, which runs from 5:30pm – 9:30pm, will be held at the Phoenix Zoo and will include hors d’oeuvres, a cash bar, and raffle drawings. Admission to the annual Zoolights exhibit is included. Over 100 professionals from local organizations including AAF Metro Phoenix, Ad2 Phoenix, AIGA and PIAZ attended last year’s Mingle Bells event. This year’s attendance is expected to top 200 with the inclusion of AMA Phoenix.

Mingle bells 2009
Event by: AMA Phoenix, AAF Metro Phoenix, Ad2 Phoenix, AIGA and PIAZ

This event is Sponsored by ClearChannel Outdoor and Six9s Customer Research

Learn about legal issues currently being addressed in marketing and new media campaigns. Douglas Sylvester publishes, teaches and lectures on issues of intellectual property law and commercialization, international law, emerging technologies and privacy. In 2007, Associate Dean Sylvester was appointed Special Consultant to a National Academy of Sciences panel charged with reforming the U.S. Census. He was the founding Faculty Director of the innovative Technology Ventures Clinic, which introduces students to transactional legal practice in high-technology sectors. In recent years, Associate Dean Sylvester also has been an expert witness in cases involving licensing, intellectual property and technology, and has advised numerous entrepreneurs in building their businesses.

RSVP today: Hot Legal Issues in an Age of New Media

October 28, 2009, 11:15 AM – 01:00 PM
Embassy Suites Phoenix – Biltmore

How much does that H1 tag really matter? Do “authority” sites always have an advantage over other sites with less reputation. Do links still rule as a major factor in helping pages rank well? This seminar looks at on-the-page and off-the-page factors that influence web search and what new signals are growing in importance. Arnie will also discuss a couple of off-the-beaten path with ideas on how to find important, trusted and relevant linking opportunities you might be overlooking.

Marketing Professionals Will Learn

1. Effective link building strategies for today and into the future.
2. How search engines including Google view links.
3. How to increase the effectiveness of your website through link building strategies you can implement yourself.

This event is sponsored by KEO Marketing

About the Presenter
Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, and was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award.

Leveraging his prior Internet marketing experiences, Arnie founded Vertical Measures in 2005. Vertical Measures is an SEM agency focused on providing quality link building and website marketing services. Their clients include major ecommerce sites, universities, career colleges, and SEO agencies. Mr. Kuenn is also the founder and president of the Arizona Interactive Marketing Association.

RSVP today: Search Engine Optimization & Link Building Strategies for 2010

Jul 30, 2009
08:30 AM – 11:00 AM Arizona Time

Main Location: Jobing.com
4747 N. 22nd Street, Suite 100
Phoenix, AZ 85016

RSVP By: Jul 29, 2009 05:00 PM Arizona Time
Attend this panel workshop organized by the American Marketing Association – Phoenix Chapter and hosted by Jobing.com and gain insight into what it takes to start your own business or consult successfully – even in a recession. Get straight talk from successful small business owners who have navigated the challenges and opportunities. This event is limited to 30 people, so sign up now to reserve your spot!

Moderator:
Allan Himmelstein, President, TAB Arizona

Speakers:
Bart Steiner, President & CEO of Bulbstorm
“Identifying your product/service and developing your marketing plan”

Clark Worthley
“Who are your customers and how do you reach them?”

Noel Lesniak, President, Six 9s Customer Research
“How to organize and manage your business – from legal issues to accounts receivables”
________________________________________

*Please Note*
Deadline:
Online reservations must be made no later than 5:00pm on the Wednesday before the AMA event.

Refund policy:
We are happy to accommodate you as we know your plans may change. Refunds will be made if your reservation is canceled the Friday before the luncheon/event. A 10% handling charge will apply.

Guest Policy:
We do not offer any complimentary guest passes per paid admission.

Registration at door will be
$39 for Members/Students and $49 for Non-Members

RSVP for this event.

Summer Enteractivate Networking Cocktail Mixer

Event by: AMA Phoenix
August 20, 2009
05:30 PM – 07:30 PM Arizona Time
(Location: Terralever )

Main Location: Terralever
425 S. Mill Avenue, Suite 201
Tempe, AZ 85281

RSVP By: Aug 19, 2009 05:00 PM Arizona Time

This event is Sponsored by TerraLever

Don’t miss our second annual Enteractivate Networking Cocktail Mixer. This new and unique addition to the menu of local AMA events has been established to provide everyone – from young professionals to students to seasoned industry veterans – the opportunity to casually mingle and network with the Valley’s hottest marketing firms and employers. Phoenix’s best and brightest marketing minds will be in attendance providing the ideal outlet for marketers to discuss industry trends and the local and national landscape of marketing. The event will also serve as a premiere informal recruitment setting, connecting marketing job seekers with employers.

Heat up your professional network by joining us at the NEW Terralever, LLC office, 425 S. Mill Avenue, Tempe, AZ 85281.

Hors d’oeuvres and cocktails will be served throughout the evening.

RSVP at http://www.AMAPhoenix.org

Updating the Media Mix in Hispanic Marketing: New Media and Social Web sites

Presented by: Cruz Flores, Greg McGuire, and Ricardo Torres
July 09, 2009
03:30 PM – 05:00 PM Arizona Time
(Location: ASU SkySong )

Main Location: ASU SkySong
Suite 200 Global Room 1475 N Scottsdale Rd
Scottsdale, AZ 85257

RSVP By: Jul 08, 2009 05:00 PM Arizona Time
Presentation and a panel discussion with:
• Cruz Flores, Senior Marketing Manager Multi-Cultural Markets
Qwest Communications
• Greg McGuire, Sales Creative Resource Director, KVIB-FM 95.1 Latino Vibe
• Ricardo Torres, Publisher, Latino Perspectives Magazine

Learn about the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites and bilingual in-culture applications.

With Hispanics now 40% of Arizona’s population, it is crucial for those involved in marketing, advertising, interactive media, and public relations to understand the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites, and bilingual in-culture applications.

Marketing Professionals Will Learn

1. How corporations are increasing the effectiveness of multicultural marketing through segmentation and Internet based applications
2. How to reach bilingual and acculturated Latinos via on-line marketing
3. 3. Segmentation of the Valley’s Latino population and how to reach the most affluent groups

Register at AMAPhoenix.org

How Sí TV and the D-backs Hit Home Runs with Latinos

Beth Kane, Director of Research & Marketing at Sí TV, will describe the business needs of an emerging, non-Nielsen rated Latino cable network, and how she was able to conduct research with Nielsen on a limited budget. She will overview the latest information for Sí TV’s Latino viewers in the critical 18-49 year old segment and highlight the differences among Latinos in key markets across the U.S. such as Phoenix, Los Angeles, New York, and Chicago. Since Sí TV reaches Latinos in English, the research has really helped educate affiliates and advertisers that the majority of Latinos 18-34 live their lives in English but still celebrate their Hispanic heritage and want to be reflected in positive leading roles on television.

Julie Romero of the Arizona Diamondbacks will discuss their initiatives in the Phoenix Hispanic market.

Wednesday, September 9th 2009, Chase Field – Home of the Arizona Diamondbacks

3:45 – 4:15 pm    Check-in, ticket pickup, entry
Chase Field Gate K
(After 4:30, ticket pickup at Will Call)

4:30 – 5:45        “How Sí TV and the D-backs Hit Home Runs with Latinos”
Speakers:     Beth Kane, Director of Research & Marketing, Sí TV
Julie Romero, Director Hispanic Marketing & Sales, D-backs
Questions and Answers
Chase Field Banquet Room

5:45 – 6:15        Pre-game Networking
Chase Field Banquet Room

6:40 on        DBacks vs. LA Dodgers Game
Chase Field Picnic Pavilion
All-You-Can-Eat food until the 7th. inning
Food includes hot dogs, popcorn, peanuts, chips, soda and water

Note: The seminar may be included in your American Marketing Association Professional Certified Marketer continuing education log.

Register at AMAPhoenix.org

Member            $44.00/Member through Sep 04, 2009
$54.00/Member through Sep 08, 2009
Non-Member            $60.00/Non-Member through Sep 04, 2009
$70.00/Non-Member through Sep 08, 2009
Student            $44.00/Student through Sep 04, 2009
$54.00/Student through Sep 08, 2009

Important:
There will be no registrations or ticket purchases for this event at Chase Field.

July Job In-Transition Meeting; Building the Better Marketing Resume

Recruitment experts will walk through what HR managers and recruiters look for in a graphics, advertising, PR, marketing and sales professionals’ resume.

Wednesday, July 21st 11am – 12am

Embassy Suites – Camelback; just before to the monthly AMAPhoenix luncheon

RSVP: By July 21st at AMAPhoenix.org