American Marketing Association -Phoenix | Blog » amaphoenix http://www.amaphoenix.org/blog Just another WordPress weblog Fri, 08 Jan 2010 21:55:34 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 How to Maximize the ROI of Your Business Blog http://www.amaphoenix.org/blog/index.php/2009/12/14/how-to-maximize-the-roi-of-your-business-blog/?nucrss=1 http://www.amaphoenix.org/blog/index.php/2009/12/14/how-to-maximize-the-roi-of-your-business-blog/#comments Tue, 15 Dec 2009 05:23:46 +0000 skloefkorn http://www.amaphoenix.org/blog/?p=301 ]]> Are your sales prospects looking for you? Probably not. But, what your prospects look for is information that they can trust.  The best way to create that authoritative, trusted advisor status with your prospects is by helping them to solve a need or problem.   The right answers can be found in your Business Blog with a simple strategy that will be outlined during this 60-minute presentation.

You’ll learn how to be everywhere your prospects are so they can find you via relevant social media, search engine optimization results, and customer communities.

As a bonus, registrants will receive a complimentary copy of our Blog Marketing

DATE: December 16, 2009

TIME: 10amPT/ 11pmMT/ 12pmCT/ 1pmET

PRESENTERS
Rick Burnes, Inbound Marketing Manager HubSpot
Anna Carbonara, Moderator, American Marketing Association

COST: Complimentary

RSVP for this AMA Event.

]]> http://www.amaphoenix.org/blog/index.php/2009/12/14/how-to-maximize-the-roi-of-your-business-blog/feed/ 0 Photos from the AMA Phoenix | Mingle Bells Holiday Party http://www.amaphoenix.org/blog/index.php/2009/12/09/photos-from-the-ama-phoenix-mingle-bells-holiday-party/?nucrss=1 http://www.amaphoenix.org/blog/index.php/2009/12/09/photos-from-the-ama-phoenix-mingle-bells-holiday-party/#comments Wed, 09 Dec 2009 22:49:14 +0000 admin http://www.amaphoenix.org/blog/?p=298 ]]>

]]> http://www.amaphoenix.org/blog/index.php/2009/12/09/photos-from-the-ama-phoenix-mingle-bells-holiday-party/feed/ 0 Join AMA Phoenix for the Mingle Bells Holiday Party http://www.amaphoenix.org/blog/index.php/2009/11/30/join-ama-phoenix-for-the-mingle-bells-holiday-party/?nucrss=1 http://www.amaphoenix.org/blog/index.php/2009/11/30/join-ama-phoenix-for-the-mingle-bells-holiday-party/#comments Tue, 01 Dec 2009 02:29:05 +0000 admin http://www.amaphoenix.org/blog/?p=294 ]]> This year AMA Phoenix is proud to be a part of the 7th annual Mingle Bells holiday celebration. The event, which runs from 5:30pm – 9:30pm, will be held at the Phoenix Zoo and will include hors d’oeuvres, a cash bar, and raffle drawings. Admission to the annual Zoolights exhibit is included. Over 100 professionals from local organizations including AAF Metro Phoenix, Ad2 Phoenix, AIGA and PIAZ attended last year’s Mingle Bells event. This year’s attendance is expected to top 200 with the inclusion of AMA Phoenix.

Mingle bells 2009
Event by: AMA Phoenix, AAF Metro Phoenix, Ad2 Phoenix, AIGA and PIAZ

December 03, 2009
05:30 PM – 09:30 PM Arizona Time
Main Location: The Phoenix Zoo
455 N Galvin Pkwy
Phoenix, 85008
RSVP By: Dec 02, 2009 05:00 PM Arizona Time

This event is Sponsored by ClearChannel Outdoor and Six9s Customer Research

]]> http://www.amaphoenix.org/blog/index.php/2009/11/30/join-ama-phoenix-for-the-mingle-bells-holiday-party/feed/ 0 Hot Legal Issues in an Age of New Media http://www.amaphoenix.org/blog/index.php/2009/09/30/hot-legal-issues-in-an-age-of-new-media/?nucrss=1 http://www.amaphoenix.org/blog/index.php/2009/09/30/hot-legal-issues-in-an-age-of-new-media/#comments Thu, 01 Oct 2009 03:09:35 +0000 skloefkorn http://www.amaphoenix.org/blog/?p=290 ]]> Learn about legal issues currently being addressed in marketing and new media campaigns. Douglas Sylvester publishes, teaches and lectures on issues of intellectual property law and commercialization, international law, emerging technologies and privacy. In 2007, Associate Dean Sylvester was appointed Special Consultant to a National Academy of Sciences panel charged with reforming the U.S. Census. He was the founding Faculty Director of the innovative Technology Ventures Clinic, which introduces students to transactional legal practice in high-technology sectors. In recent years, Associate Dean Sylvester also has been an expert witness in cases involving licensing, intellectual property and technology, and has advised numerous entrepreneurs in building their businesses.

RSVP today: Hot Legal Issues in an Age of New Media

October 28, 2009, 11:15 AM – 01:00 PM
Embassy Suites Phoenix – Biltmore

]]> http://www.amaphoenix.org/blog/index.php/2009/09/30/hot-legal-issues-in-an-age-of-new-media/feed/ 0 Search Engine Optimization & Link Building Strategies for 2010 http://www.amaphoenix.org/blog/index.php/2009/09/30/search-engine-optimization-link-building-strategies-for-2010/?nucrss=1 http://www.amaphoenix.org/blog/index.php/2009/09/30/search-engine-optimization-link-building-strategies-for-2010/#comments Thu, 01 Oct 2009 03:05:14 +0000 skloefkorn http://www.amaphoenix.org/blog/?p=288 ]]> How much does that H1 tag really matter? Do “authority” sites always have an advantage over other sites with less reputation. Do links still rule as a major factor in helping pages rank well? This seminar looks at on-the-page and off-the-page factors that influence web search and what new signals are growing in importance. Arnie will also discuss a couple of off-the-beaten path with ideas on how to find important, trusted and relevant linking opportunities you might be overlooking.

Marketing Professionals Will Learn

1. Effective link building strategies for today and into the future.
2. How search engines including Google view links.
3. How to increase the effectiveness of your website through link building strategies you can implement yourself.

This event is sponsored by KEO Marketing

About the Presenter
Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, and was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award.

Leveraging his prior Internet marketing experiences, Arnie founded Vertical Measures in 2005. Vertical Measures is an SEM agency focused on providing quality link building and website marketing services. Their clients include major ecommerce sites, universities, career colleges, and SEO agencies. Mr. Kuenn is also the founder and president of the Arizona Interactive Marketing Association.

RSVP today: Search Engine Optimization & Link Building Strategies for 2010

]]> http://www.amaphoenix.org/blog/index.php/2009/09/30/search-engine-optimization-link-building-strategies-for-2010/feed/ 0 September Phoenix Marketing Career In-Transition Meeting http://www.amaphoenix.org/blog/index.php/2009/09/21/september-phoenix-marketing-career-in-transition-meeting/?nucrss=1 http://www.amaphoenix.org/blog/index.php/2009/09/21/september-phoenix-marketing-career-in-transition-meeting/#comments Mon, 21 Sep 2009 20:10:34 +0000 skloefkorn http://www.amaphoenix.org/blog/?p=286 ]]> September Job Transition Meeting September 23, 2009 10:15 AM – 11:15 AM Arizona Time Location: Embassy Suites Phoenix – Biltmore, 2630 E Camelback Road Phoenix AZ 85016 RSVP By: Sep 23, 2009 05:00 PM Arizona Time Looking for a new Position? Thinking of Making a Change? New to or re-entering the Phoenix job market? Find out more… See details ]]> http://www.amaphoenix.org/blog/index.php/2009/09/21/september-phoenix-marketing-career-in-transition-meeting/feed/ 0 August AMA In-Transition Meetup http://www.amaphoenix.org/blog/index.php/2009/08/03/august-ama-in-transition-meetup/?nucrss=1 http://www.amaphoenix.org/blog/index.php/2009/08/03/august-ama-in-transition-meetup/#comments Mon, 03 Aug 2009 23:56:53 +0000 skloefkorn http://www.amaphoenix.org/blog/?p=283 ]]> Are you looking for your next career opportunity or considering a change; come join fellow marketing professionals in job-transition. This is a casual group where you can freely share challenges and leads with other job seekers.

Join the American Marketing Association Phoenix In-Transition Meetup

August 18, 2009 9 AM

Location
Paradise Bakery Cafe/ Tempe Marketplace
S McClintock Dr & E Rio Salado Pkwy
Tempe, AZ 85281

Please bring your business cards and copies of your resume (print double-sided and in B&W to save costs).

If you have a job lead; please print it out and bring it with you to share with others.

This event is organized through the American Marketing Association’s Phoenix Chapter…please be sure to post your resume for free at: http://careers.amaphoenix.org

]]> http://www.amaphoenix.org/blog/index.php/2009/08/03/august-ama-in-transition-meetup/feed/ 0 You’re not the boss of me! The ins and outs of starting your own business. http://www.amaphoenix.org/blog/index.php/2009/07/15/youre-not-the-boss-of-me-the-ins-and-outs-of-starting-your-own-business-2/?nucrss=1 http://www.amaphoenix.org/blog/index.php/2009/07/15/youre-not-the-boss-of-me-the-ins-and-outs-of-starting-your-own-business-2/#comments Thu, 16 Jul 2009 04:54:38 +0000 skloefkorn http://www.amaphoenix.org/blog/?p=248 ]]> Jul 30, 2009
08:30 AM – 11:00 AM Arizona Time

Main Location: Jobing.com
4747 N. 22nd Street, Suite 100
Phoenix, AZ 85016

RSVP By: Jul 29, 2009 05:00 PM Arizona Time
Attend this panel workshop organized by the American Marketing Association – Phoenix Chapter and hosted by Jobing.com and gain insight into what it takes to start your own business or consult successfully – even in a recession. Get straight talk from successful small business owners who have navigated the challenges and opportunities. This event is limited to 30 people, so sign up now to reserve your spot!

Moderator:
Allan Himmelstein, President, TAB Arizona

Speakers:
Bart Steiner, President & CEO of Bulbstorm
“Identifying your product/service and developing your marketing plan”

Clark Worthley
“Who are your customers and how do you reach them?”

Noel Lesniak, President, Six 9s Customer Research
“How to organize and manage your business – from legal issues to accounts receivables”
________________________________________

*Please Note*
Deadline:
Online reservations must be made no later than 5:00pm on the Wednesday before the AMA event.

Refund policy:
We are happy to accommodate you as we know your plans may change. Refunds will be made if your reservation is canceled the Friday before the luncheon/event. A 10% handling charge will apply.

Guest Policy:
We do not offer any complimentary guest passes per paid admission.

Registration at door will be
$39 for Members/Students and $49 for Non-Members

RSVP for this event.

]]> http://www.amaphoenix.org/blog/index.php/2009/07/15/youre-not-the-boss-of-me-the-ins-and-outs-of-starting-your-own-business-2/feed/ 0 Summer Enteractivate Networking Cocktail Mixer http://www.amaphoenix.org/blog/index.php/2009/06/27/summer-enteractivate-networking-cocktail-mixer/?nucrss=1 http://www.amaphoenix.org/blog/index.php/2009/06/27/summer-enteractivate-networking-cocktail-mixer/#comments Sun, 28 Jun 2009 04:02:01 +0000 skloefkorn http://www.amaphoenix.org/blog/?p=226 ]]> Summer Enteractivate Networking Cocktail Mixer

Event by: AMA Phoenix
August 20, 2009
05:30 PM – 07:30 PM Arizona Time
(Location: Terralever )

Main Location: Terralever
425 S. Mill Avenue, Suite 201
Tempe, AZ 85281

RSVP By: Aug 19, 2009 05:00 PM Arizona Time

This event is Sponsored by TerraLever

Don’t miss our second annual Enteractivate Networking Cocktail Mixer. This new and unique addition to the menu of local AMA events has been established to provide everyone – from young professionals to students to seasoned industry veterans – the opportunity to casually mingle and network with the Valley’s hottest marketing firms and employers. Phoenix’s best and brightest marketing minds will be in attendance providing the ideal outlet for marketers to discuss industry trends and the local and national landscape of marketing. The event will also serve as a premiere informal recruitment setting, connecting marketing job seekers with employers.

Heat up your professional network by joining us at the NEW Terralever, LLC office, 425 S. Mill Avenue, Tempe, AZ 85281.

Hors d’oeuvres and cocktails will be served throughout the evening.

RSVP at http://www.AMAPhoenix.org

]]> http://www.amaphoenix.org/blog/index.php/2009/06/27/summer-enteractivate-networking-cocktail-mixer/feed/ 0 Updating the Media Mix in Hispanic Marketing: New Media and Social Web sites http://www.amaphoenix.org/blog/index.php/2009/06/27/updating-the-media-mix-in-hispanic-marketing-new-media-and-social-web-sites/?nucrss=1 http://www.amaphoenix.org/blog/index.php/2009/06/27/updating-the-media-mix-in-hispanic-marketing-new-media-and-social-web-sites/#comments Sun, 28 Jun 2009 03:55:12 +0000 skloefkorn http://www.amaphoenix.org/blog/?p=222 ]]> Updating the Media Mix in Hispanic Marketing: New Media and Social Web sites

Presented by: Cruz Flores, Greg McGuire, and Ricardo Torres
July 09, 2009
03:30 PM – 05:00 PM Arizona Time
(Location: ASU SkySong )

Main Location: ASU SkySong
Suite 200 Global Room 1475 N Scottsdale Rd
Scottsdale, AZ 85257

RSVP By: Jul 08, 2009 05:00 PM Arizona Time
Presentation and a panel discussion with:
• Cruz Flores, Senior Marketing Manager Multi-Cultural Markets
Qwest Communications
• Greg McGuire, Sales Creative Resource Director, KVIB-FM 95.1 Latino Vibe
• Ricardo Torres, Publisher, Latino Perspectives Magazine

Learn about the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites and bilingual in-culture applications.

With Hispanics now 40% of Arizona’s population, it is crucial for those involved in marketing, advertising, interactive media, and public relations to understand the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites, and bilingual in-culture applications.

Marketing Professionals Will Learn

1. How corporations are increasing the effectiveness of multicultural marketing through segmentation and Internet based applications
2. How to reach bilingual and acculturated Latinos via on-line marketing
3. 3. Segmentation of the Valley’s Latino population and how to reach the most affluent groups

Register at AMAPhoenix.org

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