How Sí TV and the D-backs Hit Home Runs with Latinos

Beth Kane, Director of Research & Marketing at Sí TV, will describe the business needs of an emerging, non-Nielsen rated Latino cable network, and how she was able to conduct research with Nielsen on a limited budget. She will overview the latest information for Sí TV’s Latino viewers in the critical 18-49 year old segment and highlight the differences among Latinos in key markets across the U.S. such as Phoenix, Los Angeles, New York, and Chicago. Since Sí TV reaches Latinos in English, the research has really helped educate affiliates and advertisers that the majority of Latinos 18-34 live their lives in English but still celebrate their Hispanic heritage and want to be reflected in positive leading roles on television.

Julie Romero of the Arizona Diamondbacks will discuss their initiatives in the Phoenix Hispanic market.

Wednesday, September 9th 2009, Chase Field – Home of the Arizona Diamondbacks

3:45 – 4:15 pm    Check-in, ticket pickup, entry
Chase Field Gate K
(After 4:30, ticket pickup at Will Call)

4:30 – 5:45        “How Sí TV and the D-backs Hit Home Runs with Latinos”
Speakers:     Beth Kane, Director of Research & Marketing, Sí TV
Julie Romero, Director Hispanic Marketing & Sales, D-backs
Questions and Answers
Chase Field Banquet Room

5:45 – 6:15        Pre-game Networking
Chase Field Banquet Room

6:40 on        DBacks vs. LA Dodgers Game
Chase Field Picnic Pavilion
All-You-Can-Eat food until the 7th. inning
Food includes hot dogs, popcorn, peanuts, chips, soda and water

Note: The seminar may be included in your American Marketing Association Professional Certified Marketer continuing education log.

Register at AMAPhoenix.org

Member            $44.00/Member through Sep 04, 2009
$54.00/Member through Sep 08, 2009
Non-Member            $60.00/Non-Member through Sep 04, 2009
$70.00/Non-Member through Sep 08, 2009
Student            $44.00/Student through Sep 04, 2009
$54.00/Student through Sep 08, 2009

Important:
There will be no registrations or ticket purchases for this event at Chase Field.

July Job In-Transition Meeting; Building the Better Marketing Resume

Recruitment experts will walk through what HR managers and recruiters look for in a graphics, advertising, PR, marketing and sales professionals’ resume.

Wednesday, July 21st 11am – 12am

Embassy Suites – Camelback; just before to the monthly AMAPhoenix luncheon

RSVP: By July 21st at AMAPhoenix.org

“You’re not the boss of me! The Ins and Outs of Starting Your Own Business.”

A panel workshop on identifying your product/service, customers and operational needs to launch your own business whether it as a consultant or shop owner, this is the workshop for you.

Thursday, July 30th from 8:30a-11am

Jobing.com at 4747 North 22nd Street, Suite 100, Phoenix, AZ 85016

RSVP: By July 29th at AMAPhoenix.org

Intersection of Search, Social Media and Public Relations
Wednesday, June 24, 2009
6:00 – 8:00
SkySong
1475 N. Scottsdale Road,  Global Conference Room #201
Scottsdale, AZ 85257

Lee Odden, CEO of TopRank Online Marketing
Jeff Jordan, Product Manager – Social Media of Omniture

Attend this unique event to learn more about Social Media, its integration with search, and how to measure its marketing impact.

Lee Odden from TopRank Online Marketing will present on the intersection of Search, Social Media and Public Relations including both challenges and solutions for companies seeking to take advantage of the social web. Odden will share strategies for developing search friendly social media marketing and media relations programs that increase digital marketing and PR effectiveness.

Attendees will learn:
1. Fundamentals of search optimized media relations through Push & Pull PR
2. Framework for building a SEO friendly social media marketing program
Jeff Jordan of Omniture will be talking about Social Media, how you should be using the different channels to drive buyers, viewers, leads, etc., and how to measure success.

About the Speakers
Lee Odden is the CEO of TopRank Online Marketing  a digital marketing and public relations firm specializing in strategic internet marketing consulting, training and implementation services.
TopRank provides a holistic mix of online marketing expertise including:  search engine and social media marketing and online public relations.

A veteran internet marketer, Odden has worked with an impressive roster of clients including: HP, McKesson, BT, Northwest Airlines, PRWeb, Supervalu, U.S. Veteran’s Administration and the PRSA.
Odden is one of 25 online marketing experts with a contributed chapter in the book,  “Online Marketing Heroes” published by Wiley and has been cited for his search & social media marketing expertise by The Economist, U.S. News  and Fortune Magazine.  As an active thought leader in the search marketing industry, he contributes to top industry publications such as Mashable, iMedia Connection and MediaPost along with publishing Online Marketing Blog, recognized by Advertising Age as one of the top marketing blogs on the web.

A sought after marketing & PR industry speaker, Odden has developed content for the DMA Search Engine Marketing Certification Advanced Course, conducts the DMA Social Media Marketing 2-day workshop, conducts seminars for companies and regularly presents at:  Search Engine Strategies, PRSA Annual conference & Digital Impact, WebmasterWorld Pubcon, OMMA, Blog World Expo and the Media Relations Summit.

Odden is active in the industry as a board member on the DMA Search Engine Marketing and Social Media Councils and past board member of the Minnesota Interactive Marketing Association. Odden was most recently named to the board of advisors for Search Engine Strategies.

Jeff Jordan – Product Manager – Social Media for Omniture.  Omniture is the leading provider of online business optimization, which it delivers through the Omniture Online Marketing Suite™.
Jeff Jordan spends way too much time thinking about social media. Working side-by-side with customers like Disney, AOL, NBC, MSN, Time Warner and the best development team on the planet, he oversees the roadmap for Omniture’s social media  measurement products.

Prior to joining Omniture, Jeff was involved in venture capital and angel investing, finding and nurturing dozens of early stage technology companies.

This event is open to SEMPO members and non-members.
Price for STUDENTS to attend: $10
Price for MEMBERS to attend:  $20
Price for NON-MEMBERS to attend: $30

For more information and to register for this exciting event, please visit:
http://sempoaz.eventbrite.com/

Measuring Website Effectiveness:  The Evolution of Web Analytics and the Threat of Accelerated Darwinism

DATE: June 17, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET

PRESENTERS:
Larry Freed, President and CEO, ForeSee Results
Eric T. Peterson, Author, Web Analytics Demystified
Anna Carbonara, moderator, American Marketing Association

COST: Complimentary

Have your metrics kept up with the lightning-quick pace of online evolution during a recession? The web is no longer a place where success comes easily; it’s an ultra-competitive environment where only the strong survive. The good news is that the right complement of online metrics can help you make decisions that will keep your business healthy and able to keep pace, IF you know what they are and how to use them.
Eric Peterson, Author of Web Analytics Demystified, will discuss the critical importance of using online data as a competitive business asset.   Larry Freed will address the next step in integrated analytics that enable companies to not only understand key site visitor segments, but project their future behavior and extend analysis down to the individual user level.

Click Here to Register

2009 AMA Phoenix Spectrum Award Winners

There were 82 entries in the 7th Annual AMA Phoenix Spectrum Awards!

Congratulations to all of this year’s winners:

Best of Show
Defero for Coldstone Creamery Imix America

Brand Identity
Mullen Advertising for Alta Phoenix Lofts

Broadcast
EB Lane Advertising for Chipmunk Cable One

CRM
Six 9s for Pops Health

Digital Marketing
Defero for Konami Cadillac Jack

Direct Mail Ad Creative
Mullen Advertising for ValleyHo

Direct Mail Campaign
Canyon Communications for RSC Equipment Rental

Direct Response
Mullen Advertising for Golden Door Skincare

Email Marketing
Mullen Advertising for Eldorado Hotel & Spa

Event Marketing
Shonna James Communications for US Bank Celebration of Lights

Existing Service or Product Marketing Campaign
Terralever for Red Bull Flugtag

Integrated MultiMedia
Arizona State University for Greening Maroon and Gold

Market Research
Optimal Strategix for Video Gaming Segmentation

Microsite
Burick Communications for AZ Kidney Foundation

Multi-Channel
Air Marketing for Vail Cascade Resort

Multi-Cultural Campaign
Spark Design for Rayovac

New Online Marketing Initiative
Spark Design for Lumension The Office Game

New Product or Service Marketing Campaign
Canyon Communications for Agrium, Advanced Technologies

Not-for-Profit Campaign
EB Lane Advertising for Helping Jerry’s Kids/Crossing Light, MDA

Online Advertising Creative
Terralever for Red Bull

Online Marketing Campaign
Shell Vacations Hospitality for Family Resorts

Outdoor Campaign
Mullen Advertising for Alta Phoenix Lofts

Print Advertising
Scottsdale CVB for Richy Sonoran

Printed Collateral
Canyon Communications for Agrium

Promotional Items
Taka Group for Taka Group

Public Relations
Mindspace for Chandler Regional

pURL
Air Marketing for Vail Cascade Resort

Social Media Marketing
Defero for Coldstone Creamery Imix America

Variable Data
Blue Cross Blue Shield for Broker Center Support

Website
Iology for Amazing Mail

AMA is holding a membership campaign that offers special discounts and perks for first time members – making this a perfect time to join.

The special offer for new members includes $50 in savings and runs through June 12th. It includes $30 off the regular price, and a $20 prepaid MasterCard AND participation in a new members-only webcast titled: Destination: Success. Taking control of Your Career in the New World of Work, featuring an expert panel versed in career trends.

This is a particularly good time to join as a $20 price increase will take place on July 1st—If you have wanted to become a member, if you want to expand your network, increase business and make connections with the largest marketing association in the southwestern US —this is really the best time to do so.

The new membership campaign ends June 12th.  Please visit http://AMAPhoenix.org to join or for detailed information about this special offer or member benefits. You can also email membership@amaphoenix.org to request information.

The Social Web has been a sea change to the way in which we live and work. The use of mainstream media to promote our brands has been giving way to people connecting and communicating with each other – and participating organizations – online.

Consider that, among the general adult population, some 1 in 5 will now read a blog at least once a month and are probably a member of a social networking site. And, in considering a younger demographic, some 41% of youth will visit a social networking site every day. It is no surprise that the popularity of social media for online marketing is expected to continue accelerating in 2009.

Join Phil Dame and Steve Thompson from Ramius Corporation for this one-hour Webinar as they share tactics and best practices to evaluate whether your company is better served using consumer services such as Facebook, MySpace and LinkedIn, or by building your own white-label social platforms when executing different kinds of “social marketing” initiatives in 2009.

Learn about:

• Examples of different strategies and tactics that best complement using established consumer social networks and white-label platforms
• Some of the advantages and limitations of both that you should be aware of
• Ways to merge custom applications with consumer social networks to maximize benefit

Event Details
DATE: April 14, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET

PRESENTERS:
Phil Dame, Chief Operating Officer, Ramius Corporation
Steve Thompson, Director of Professional Services, Ramius Corporation
Anna Crabonara, Moderator, American Marketing Association

COST: Complimentary

Click Here to Register

Please join the American Marketing Association for an On-Demand Webcast entitled:

“Se Habla . . . ” Is Not Enough: Conduct Effective Research  in the Hispanic Marketplace

Event Details
DATE: April 8, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET

PRESENTERS:
Patricia Graham, EVP and CMO, Knowledge Networks
Anna Carbonara, Moderator, American Marketing Association
COST: Complimentary
Click Here to Register

Need Help? Visit our Webcast FAQs.

Are you missing successful Hispanic market strategies and tactics in your organization – approaches so sorely needed at a time when top line performance is suffering and profits are squeezed?  Are you ignoring Hispanic marketing as a standalone effort, despite the fact that a significant Hispanic demographic shift is one of the greatest transformational forces of the 21st century in the U.S?  With accurate research and guidance, you can discover the needs and attitudes of the Hispanic population, which has over $925 billion in buying power.

Join us as we discuss how you can conduct online survey research in the Hispanic Market, an indisputably critical segment of your company’s core consumer base and one that requires disciplined and comprehensive integration into your research efforts to maximize profit.

Knowledge Networks will give you a primer on achieving online research success across an array of factors and provide examples of findings from recent studies.  We will explain how to:

• Conduct Hispanic  research that is market relevant  and does not miss important portions of the Hispanic cultural segment — Spanish-dominant consumers, Hispanics who have low assimilation to the U.S., and those without Internet access, to name just three
• Keep Hispanic consumers engaged as members of an ongoing research panel  through innovative management and communications
• Best design a survey for  the heterogeneous Hispanic Marketplace  and analyze results

Click here to Register

Want more? Check out our upcoming webcasts!

American Marketing Association Webinar: Company Values and Employment Branding: Alignment and Engagement

DATE: March 24, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET
PRESENTERS:
Rick Garlick, Ph.D., Director of Consulting and Strategic Implementation, Maritz Research Hospitality Group
Alli Libb, Moderator, American Marketing Association
COST: Complimentary

Aligning employees with their companies’ brand promises is essential to delivering the promised customer experience. These brand promises are strategically aligned with corporate values and mission statements.  Yet, are some company values more compelling than others for attracting, engaging, and retaining employees? How do perceived corporate values impact customer service delivery? Finally, which corporate values are associated with the most profitable companies?

Maritz Research conducted a full-scale national study to determine the impact of various corporate values on attracting, retaining and engaging employees. The results of this study are both interesting and, in some cases, surprising.

The session will examine:
•    The extent to which perceived company values influence the ability to attract, retain, and engage employees
•    The values that seem to work ‘best’ for driving company profit
•    The impact of company values on the employees’ delivery of customer service
•    Generational differences

Click here to register for this free AMA Webinar.