Posts Tagged ‘amaphoenix’
Monday, March 9th, 2009
The troubled economy is forcing corporate leaders to reevaluate their spending plans across the board, and marketing is not exempt. In fact, marketing is often first in line for cuts as corporate leaders attempt to identify immediate cost reductions that may take longer to achieve in other areas.
In reducing marketing budgets, management faces difficult questions: How much is too much? Are we trading off long-term brand building, which may be acceptable in the current climate, or are we damaging our ability to drive revenue in the current period? Making these choices is particularly difficult if the marketing team lacks a systematic method of marketing spending and a proven method to link marketing spending to business outcomes.
The reality is that in this economy, budget cuts may well be necessary to survive. Few can wait to generate better information, and most don’t have to. In this Aquent-sponsored AMA webcast, Fred Geyer, a partner at Prophet, will outline how businesses can use their existing intelligence to address five tough questions and rigorously guide how best to reduce and reallocate their budgets in difficult times. Some of the questions Fred will help answer include:
- Do you have complete inventory of your growth investments, and can you identify waste (or inefficient spending)?
- Do your investments change your customers’ buying behavior?
- Are your investments focused on customers’ barriers to buying your brand?
- Do you have the right mix of marketing levers among your investments?
- Do you have a system to support “winners” and cut “losers”?
Don’t miss this free American Marketing Association webinar from Aquent. Register for Making Marketing Smarter Amidst the Cuts.
Tags: ama phoenix, amaphoenix, american marketing association, aquent, marketing course, marketing courses, Marketing Seminar, marketing training
Posted in ama phoenix, amaphoenix, american marketing association phoenix, business marketing, marketing phoenix | Comments Off
Tuesday, February 17th, 2009
AMA Phoenix’s Facebook page is a great way to stay informed on Phoenix chapter announcements, event details and membership information. By becoming a fan of AMA Phoenix’s Facebook page, you will be instantly connected to other AMA members, receive regular AMA updates and can engage in frequent discussion groups. The Facebook Fan Page is also a fun and easy way to share photos and videos with other fans.
This is a great opportunity to stay involved in the AMA Phoenix community, so become a fan of AMA Phoenix on Facebook today by visiting http://tinyurl.com/clnoz2
Tags: AMA members, ama phoenix, AMA Phoenix community, AMA Phoenix Facebook Fan Page, AMA updates, amaphoenix, Facebook, membership, Phoenix Chapter
Posted in ama phoenix, amaphoenix, american marketing association phoenix | Comments Off
Friday, January 9th, 2009
Obtain the strategies to not only survive in today’s economy, but thrive for the year ahead. And with over 64% of the program dedicated to retailer-specific insight, ensure you face this year’s challenges with guaranteed strategies for success by registering for eTail 2009 now. This year’s event focuses on tenants central to the success of your retail business:
Obtain Back To The Fundamentals Is A Must:
Gather strategies fine-tune your acquisition and retention channels! Refocus on the core of your business.
Optimizing your Retail Enterprise Is Essential:
Drive loyalty and incremental revenue growth with an understanding of consumer demand cycles. With expanding purchase consideration cycles, obtain optimal measurement strategies to manage your budget and resources effectively.
Forecasting is Key To Long-Term Success:
Don’t wait for your competitors to leverage the next shift in technology. Forecast for innovation by understanding the technologies that will fundamentally change the way consumers shop today
Don’t Miss Any of Our
Content-Focused Days:
Feb. 23rd: Search Summit or Email Marketing & Segmentation Summit (choose one of the two)
Feb. 24th: Multi-Channel Strategies & Tactics
Feb. 25th: The Digital Experience
Feb. 26th: Emerging Retail Technologies Summit, Personalization & Content Management Summit & Online & Multi-Channel Merchandising Summit (choose one of the three)
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Special 50% Discount for AMA members
Register Today –
Be sure to mention 10701.003 XZ919EM |
View eTail’s Sponsors & Exhibitors
Tags: ama phoenix, amaphoenix, e-tail, ecommerce, etail, marketing phoenix, retail marketing
Posted in ama phoenix, amaphoenix, business marketing, digital marketing, internet marketing, internet marketing phoenix, marketing phoenix | Comments Off
Thursday, November 20th, 2008
Come join us for a night of holiday fun and networking at our Silver Bells Soirée on December 9! Held at the beautiful Cheuvront Restaurant & Wine Bar in Phoenix, guests can expect good music, piping hot hors d’oeuvres, fine wine from around the globe, door prizes and much more!
During the holidays, it’s important that we don’t forget those in need, so we are encouraging guests to bring a new, unwrapped toy for “Toys for Tots.” Every toy donated equals a raffle entry for a special prize and the winners will be announced at the event. Additionally, thanks to one of our event sponsors, DonorsChoose.org, AMA members will receive a $50 gift card to support teacher projects in the districts of their choice.
Members are welcome to bring a guest at the discounted member rate of $50. The event is limited to the first 100 attendees.For additional details on this special event and to register to attend, please visit this AMA Phoenix Holiday Party registration link.
A big thanks to all our AMA sponsors – DonorsChoose.org and World Marketing Phoenix are this event’s sponsors.
We also want to thank our annual sponsors. Prisma Graphic is the Platinum sponsor, WestGroup Research is the Gold sponsor, and Bold Impressions and KEO Marketing are the Silver sponsors for all 2008-09 monthly meetings and SIG events. Other annual sponsors include: Aquent, media88, Personalized Laser Inc., Phoenix Business Journal, Republic Media, Jobing.com and Wright Choice Promotions.
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Tags: ama holiday party, ama phoenix, amaphoenix, american marketing association phoenix, marketing networking, phoenix marketing
Posted in ama phoenix, amaphoenix, american marketing association phoenix, business marketing, digital marketing, internet marketing, internet marketing phoenix, marketing networking, marketing phoenix, members | Comments Off
Friday, November 7th, 2008
Coming to Scottsdale, April 14-17, 2009, AMA Phoenix will sponsor Net.Finance, the premier multi-channel financial services marketing conference.
Net.Finance
April 14-17, 2008
Hyatt Regency
Scottsdale, Resort and
Spa at Gainey Ranch,
Scottsdale, AZ
Register & Pay by Jan. 31st & SAVE $200
Real Experiences, Honest Lessons Learned And Best Practices Shared On:
- Email Marketing Customer Experience
- Web 2.0 & Social Media Mobile Banking
- Search Marketing Brand Loyalty
Net.Finance 2008 Offers You Key Learnings To:
- Improve your acquisition and retention strategies
- Up-sell and cross-sell your products within the authenticated site
- Maximize analytics to improve the customer experience
- Examine implemented mobile banking programs
- Optimize your site to overcome site abandonment
- Engage your customers using Web 2.0 technologies
Speakers will include:
- Vinoo Vijayaraghavan, Vice President Online Marketing & Strategies, Bank of America
- Jennifer Sussman, Customer Experience Strategist, Direct Distribution Channel, American Century Investments
- Cheryl Guerin Vice President Promotions & Interactives, MasterCard International
- Helen Loh, Vice President, eMarketing, Client Web Services, Charles Schwab
- Dann Josephus Jitta, Senior Vice President, Direct Channels & Innovation, ABN AMRO Netherlands Commercial Clients
- Brandon McGee, Vice President & Senior Product Manager, Mobile Banking, The Huntington National Bank
To Register: Call: 1.888.482.6012 or 1.973.812.5153 Fax:1.973.256.0205
Email: netfinance@wbresearch.com Visit: www.netfinanceus.com
Tags: ama phoenix, amaphoenix, american marketing association phoenix, financial marketing, marketing phoenix, marketing scottsdale, multi-channel marketing phoenix, multichannel marketing phoenix, net.finance
Posted in Marketing Seminar, Other organization events, ama phoenix, amaphoenix, american marketing association phoenix, business marketing, digital marketing, internet marketing, internet marketing phoenix, marketing networking, marketing phoenix | Comments Off
Tuesday, October 14th, 2008
| Featuring: Jerry L. Smith, President of Morefocus® Media |
November 13, 2008
03:30 PM – 05:00 PM Arizona Time |
Main Location: SkySong
Convergence Room 129 1475 N Scottsdale Rd
Scottsdale, AZ 85257 |
| RSVP By: Nov 12, 2008 05:00 PM Arizona Time |
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This event is Sponsored by
Despite flat or eroding promotional budgets, investment in on-line advertising continues to grow at an astonishing pace. In 2007, on-line ad spending reached $21.2B and is forecast to exceed $33.5B by 2010. Advertising networks placed an impressive 30% of on-line advertising in 2007, which is up from 5% in 2006. Also, an estimated $2B was spent on M&A’s related to ad networks in 2007 alone, which excludes earlier acquisitions such as WPP’s $649M purchase of 24/7 and the $3.1B purchase of DoubleClick. Similarly, venture capital investment directed at ad networks was estimated at $300M in ’07.
For those interested in taking advantage of the tremendous growth in online ad spending and specifically advertising networks, there exists significant opportunity. In fact, in some verticals there is an 18 month wait to advertise on select sites. However, significant investment is required and each decision along the way will impact market perception and your ability to compete effectively.
Marketing Professionals Will Learn
- The trends in on-line advertising from the perspective of product owners, agencies, media buyers and consumers
- The pros and cons of a traditional broad based ad network versus vertical ad network
a. Advertiser view
b. Publisher view
- Buy versus build perspectives related to content, technology, traffic, and analytics
- Visitor engagement options i.e., foreshadow windows versus false redirects, widgets versus “doorways”
- The value of premium content in delivering organic traffic, leads, transactions, revenue and EBITDA
About the Presenter
Jerry is President of morefocus® media, a health and education vertical advertising network. With a background in psychology and market research, and a particular emphasis on aggregating and commercializing consumer data, Jerry has over 15 years experience as a leader in the healthcare and consumer marketing. Most recently, Jerry was SVP Marketing at Wolters Kluwer Health (WKH), and responsible for delivering higher margin sales and software development, as well as the due diligence response for the sale of NDCHealth to WKH. Prior to NDC-WK, Jerry led sales, marketing, and operations at Caremark, a $23 billion PBM.
*Please Note*
Deadline:
Online reservations must be made no later than 5:00pm on the Wednesday before AMA’s SIG Session.Refund policy:
We are happy to accommodate you as we know your plans may change. Refunds will be made if your reservation is cancelled the Tuesday before the event. A 10% handling charge will apply.
Guest Policy:
We do not offer any complimentary guest passes per paid admission. |
| Member |
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$20.00/Member by Nov 07, 2008
$30.00/Member [Late] by Nov 12, 2008 |
| Non-Member |
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$30.00/Non-Member by Nov 07, 2008
$40.00/Non-Member [Late] by Nov 12, 2008 |
| Student |
|
$20.00/Student by Nov 07, 2008
$30.00/Student [Late] by Nov 12, 2008 |
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Tags: advertising, ama phoenix, amaphoenix, american marketing association, digital marketing, public relations, technology marketing
Posted in Marketing Seminar, ama phoenix, amaphoenix, american marketing association phoenix, business marketing, digital marketing, internet marketing, internet marketing phoenix, marketing networking, marketing phoenix | Comments Off
Tuesday, October 14th, 2008
| Featuring: John Gardner, President, Integrative Logic |
October 22, 2008
11:30 AM – 01:00 PM Arizona Time |
Main Location: Embassy Suites Phoenix – Biltmore
2630 E Camelback Road
Phoenix, AZ 85016 |
| RSVP By: Oct 21, 2008 05:00 PM Arizona Time |
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PLEASE NOTE: We have a new venue location at the Embassy Suites Phoenix – Biltmore.
This event is Sponsored by
The lecture will address the fact that the traditional “4 P’s of Marketing” we’ve all grown accustom to are now obsolete. The “New 4 P’s of Marketing”: include: Personalization, Participation, Peer-to-Peer and Predictive Modeling. John will elaborate on each of these points utilizing case studies and elements of our creative portfolio.
As society changes, marketing strategies must, too. Traditional marketing techniques are quickly being replaced by more consumer-centric models. With consumers constantly bombarded with advertising messages, faced with innumerable product choices and plugged into technology and social networks, they have taken the upper-hand in this once one-way relationship. It’s more important than ever for marketers to adapt to and embrace current industry trends. The “New 4 P’s of Marketing” will help the audience understand what consumers today expect, how to accomplish those feats and where the industry is heading in the future.
The lecture will offer marketers original advice on new avenues to explore when attempting to connect with today’s consumers. By implementing these new techniques, marketers will be better able to surpass competitors’ efforts and enjoy success in the coming years.
Marketing Professionals Will Learn
- How to deploy customer value management practices in your organization
- The traditional “4 P’s of Marketing” are now obsolete in today’s society
- How peer-to-peer technology is changing the marketing environment
- Today’s consumers expect and demand personalization in marketing
- How to use predictive modeling to plan for the future marketing efforts
- Non-traditional marketing avenues to tackle
About Integrative Logic
Integrative Logic (IL) is a data-driven marketing group headquartered in Atlanta, Georgia. IL has enjoyed definitive success in customer relationship marketing since its inception in 2001. Our strategies focus directly on changing consumer behavior through targeted creative campaigns and promotional efforts. We are agile in working with organizations at every stage of their consumer acquisition and retention lifecycles. Integrative Logic offers a breadth of multi-channel database marketing capabilities, a dedication to top-level service, strong third-party relationships, a well-honed focus on measurement and Business Intelligence, and a steadfast commitment to long-term, value-added partnerships.
With a focus and depth of experience in the retail, pharmaceutical, consumer packaged goods, and travel & hospitality verticals, we have five million dollar-plus retained client relationships. Further speaking to the strength and history of our client relationships and satisfaction, we’re proud to say that IL has never lost a retained client. We have an undying passion for what we do—and that passion translates into our vision and our work.
About the Presenter
President and CEO of Integrative Logic John Gardner, is a strategic visionary with more than 17 years of experience in customer relationship management, database marketing and business intelligence. He is the driver and architect behind numerous multi-channel relationship marketing efforts, as well as an expert in measurable data-driven marketing initiatives and consumer segmentation, models and profiling. Gardner specializes in blending technology, business intelligence and marketing into cohesive, measurable, results-oriented initiatives. His skill set also includes developing extensive multidimensional relational databases and managing closed-loop analytics, including statistical modeling, database reporting, web analytics and interactive reporting. In addition, Gardner is an expert at defining and ensuring the capture of Key Performance Indicators. Prior to co-founding Integrative Logic, Gardner was with Southern Progress Corporation, the largest regional magazine and book publisher in the country. He also served as director of business intelligence for imc2, a full-service interactive agency. Gardner received his undergraduate degree in political science and history from the University of Alabama and his MBA from The University of Alabama at Birmingham. He is a Microsoft Certified Professional, as well as a recognized speaker and consultant.
*Please Note*
Deadline:
Online reservations must be made no later than 5:00pm on the Tuesday before AMA’s Wednesday luncheon.Refund policy:
We are happy to accommodate you as we know your plans may change. Refunds will be made if your reservation is cancelled the Friday before the luncheon/event. A 10% handling charge will apply.
Guest Policy:
We do not offer any complimentary guest passes per paid admission.
Registration at door will be
$50 for Members/Students and $65 for Non-Members |
| Member |
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$40.00/Member by Oct 17, 2008
$50.00/Member [Late] by Oct 21, 2008 |
| Non-Member |
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$55.00/Non-Member by Oct 17, 2008
$65.00/Non-Member [Late] by Oct 21, 2008 |
| Student |
|
$40.00/Student by Oct 17, 2008
$50.00/Student [Late] by Oct 21, 2008 |
|
Tags: advertising, amaphoenix, american marketing association, integrative logic, john gardner, marketing
Posted in ama phoenix, amaphoenix, american marketing association phoenix, business marketing, digital marketing, marketing phoenix | Comments Off
Monday, September 29th, 2008
Save the date for a special holiday soiree with the American Marketing Association on Tuesday, December 9th, at Cheuvront Restaurant & Wine Bar in downtown Phoenix, from 6:30 – 8:30pm. Picture yourself enjoying the holidays with good music, piping hot hors-d’oeuvre, and sipping fine wine from around the globe. There will be a wine-tasting of 3 – 4 specially selected varieties, ample time to network, and door prizes. Don’t forget to bring a new, unwrapped to toy for “Toys for Tots”. Every toy donated equals a raffle entry for a special prize, winner to be announced at the event.
AMA members are invited to bring a guest and pay just $50 per person. The event is open to non-members for $65 per person and is a terrific opportunity to network with the people you want to do business with in 2009.
This event is limited to the first 100 attendees, so RSVP now at: www.amaphoenix.org
p.s. AMA members will receive a $50 gift card from DonorsChoose.org to support teacher projects in the districts of their choice – so your holiday party admission is essentially free as a special thank you for your membership.
Tags: ama phoenix, amaphoenix, american marketing association phoenix, marketing holiday party, marketing networking, marketing phoenix
Posted in ama phoenix, amaphoenix, american marketing association phoenix, marketing networking, marketing phoenix, members | Comments Off
Friday, September 26th, 2008
AMA is holding a membership campaign that offers special discounts and perks for first time members making this a perfect time to join.
The special offer for new members includes over $100 in savings and discounts and runs through the end of October.
* The special offer for new members includes $30 off the regular price, and
* Either a $20 prepaid MasterCard or a $200 National Conference Coupon
* AND participation in a webcast about Digital Marketing
Additionally the Local Phoenix Chapter is giving new members:
* One Free Shared Interest Group meeting, valued at $20 and
* A Free Marketing book
This is a particularly good time to join as a $20 price increase will take place on December 1st‹If you have wanted to become a member‹this is really the best time to do so.
The new membership campaign ends October 31st. Please visit AMAPhoenix.org to join or for detailed information about this special offer or member benefits. You can also email membership@amaphoenix.org to request information.
Tags: ama phoenix, amaphoenix, american marketing association, marketing jobs phoenix, marketing phoenix
Posted in ama phoenix, amaphoenix, american marketing association phoenix, marketing phoenix | Comments Off
Tuesday, July 29th, 2008
Sitewire Expert Series Presents the Whale Hunting Seminar – Grow Your Business by Selling and Delivering Bigger Deals
Featuring Dr. Barbara Weaver Smith, Founder, The Whale Hunters
Co-Author of Whale Hunting: How to Land Big Sales and Transform Your Company.
Whale Hunting is a management strategy for company growth. It involves your leadership team, your sales team and operational and customer service teams.
Attend this workshop for an orientation to Whale Hunting and learn:
- The Whale Hunters Story: How to focus and excite your company with the Whale Hunting metaphor
- The Whale Hunting Culture: How to promote the characteristics of a fast growth culture
- The Whale Hunting Model: How to map your large account sales process
- Target Filter: How to identify the best whales for you to hunt
- Whale Fears: How to stop scaring whale-sized prospects
- Buyers’ Table: How whales buy
- Power Boat: How to prepare subject matter experts to support your sales process
When: Wednesday, September 10, 2009
8am – 1pm
Lunch will be included along with a copy of Whale Hunters
Where: SkySong Center
1475 N. Scottsdale Road Ste. 200 Global Room
Scottsdale, AZ 85257
Register by August 20th : http://www.acteva.com/booking.cfm?bevaid=163811
Tags: amaphoenix, barbara weaver smith, large client sales, selling strategies, sitewire, whale hunting, Whale Hunting: How to Land Big Sales and Transform Your
Posted in ama phoenix, amaphoenix, american marketing association phoenix, marketing networking, marketing phoenix | Comments Off
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