Are your sales prospects looking for you? Probably not. But, what your prospects look for is information that they can trust.  The best way to create that authoritative, trusted advisor status with your prospects is by helping them to solve a need or problem.   The right answers can be found in your Business Blog with a simple strategy that will be outlined during this 60-minute presentation.

You’ll learn how to be everywhere your prospects are so they can find you via relevant social media, search engine optimization results, and customer communities.

As a bonus, registrants will receive a complimentary copy of our Blog Marketing

DATE: December 16, 2009

TIME: 10amPT/ 11pmMT/ 12pmCT/ 1pmET

PRESENTERS
Rick Burnes, Inbound Marketing Manager HubSpot
Anna Carbonara, Moderator, American Marketing Association

COST: Complimentary

RSVP for this AMA Event.

Please join the American Marketing Association for an On-Demand Webcast entitled:

“Se Habla . . . ” Is Not Enough: Conduct Effective Research  in the Hispanic Marketplace

Event Details
DATE: April 8, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET

PRESENTERS:
Patricia Graham, EVP and CMO, Knowledge Networks
Anna Carbonara, Moderator, American Marketing Association
COST: Complimentary
Click Here to Register

Need Help? Visit our Webcast FAQs.

Are you missing successful Hispanic market strategies and tactics in your organization – approaches so sorely needed at a time when top line performance is suffering and profits are squeezed?  Are you ignoring Hispanic marketing as a standalone effort, despite the fact that a significant Hispanic demographic shift is one of the greatest transformational forces of the 21st century in the U.S?  With accurate research and guidance, you can discover the needs and attitudes of the Hispanic population, which has over $925 billion in buying power.

Join us as we discuss how you can conduct online survey research in the Hispanic Market, an indisputably critical segment of your company’s core consumer base and one that requires disciplined and comprehensive integration into your research efforts to maximize profit.

Knowledge Networks will give you a primer on achieving online research success across an array of factors and provide examples of findings from recent studies.  We will explain how to:

• Conduct Hispanic  research that is market relevant  and does not miss important portions of the Hispanic cultural segment — Spanish-dominant consumers, Hispanics who have low assimilation to the U.S., and those without Internet access, to name just three
• Keep Hispanic consumers engaged as members of an ongoing research panel  through innovative management and communications
• Best design a survey for  the heterogeneous Hispanic Marketplace  and analyze results

Click here to Register

Want more? Check out our upcoming webcasts!

American Marketing Association Webinar: Company Values and Employment Branding: Alignment and Engagement

DATE: March 24, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET
PRESENTERS:
Rick Garlick, Ph.D., Director of Consulting and Strategic Implementation, Maritz Research Hospitality Group
Alli Libb, Moderator, American Marketing Association
COST: Complimentary

Aligning employees with their companies’ brand promises is essential to delivering the promised customer experience. These brand promises are strategically aligned with corporate values and mission statements.  Yet, are some company values more compelling than others for attracting, engaging, and retaining employees? How do perceived corporate values impact customer service delivery? Finally, which corporate values are associated with the most profitable companies?

Maritz Research conducted a full-scale national study to determine the impact of various corporate values on attracting, retaining and engaging employees. The results of this study are both interesting and, in some cases, surprising.

The session will examine:
•    The extent to which perceived company values influence the ability to attract, retain, and engage employees
•    The values that seem to work ‘best’ for driving company profit
•    The impact of company values on the employees’ delivery of customer service
•    Generational differences

Click here to register for this free AMA Webinar.

The troubled economy is forcing corporate leaders to reevaluate their spending plans across the board, and marketing is not exempt. In fact, marketing is often first in line for cuts as corporate leaders attempt to identify immediate cost reductions that may take longer to achieve in other areas.

In reducing marketing budgets, management faces difficult questions: How much is too much? Are we trading off long-term brand building, which may be acceptable in the current climate, or are we damaging our ability to drive revenue in the current period? Making these choices is particularly difficult if the marketing team lacks a systematic method of marketing spending and a proven method to link marketing spending to business outcomes.

The reality is that in this economy, budget cuts may well be necessary to survive. Few can wait to generate better information, and most don’t have to. In this Aquent-sponsored AMA webcast, Fred Geyer, a partner at Prophet, will outline how businesses can use their existing intelligence to address five tough questions and rigorously guide how best to reduce and reallocate their budgets in difficult times. Some of the questions Fred will help answer include:

• Do you have complete inventory of your growth investments, and can you identify waste (or inefficient spending)?
• Do your investments change your customers’ buying behavior?
• Are your investments focused on customers’ barriers to buying your brand?
• Do you have the right mix of marketing levers among your investments?
• Do you have a system to support “winners” and cut “losers”?

Don’t miss this free American Marketing Association webinar from Aquent. Register for Making Marketing Smarter Amidst the Cuts.

Chicago – November 6-7

Click here to register

This interactive two-day course includes in-depth discussion of all aspects involved in the process of developing an effective market segmentation solution. The approach is research methods-oriented, emphasizing technical aspects of segmentation solution development with a concentration on practical applications. The course focuses on how to create an actionable segmentation solution with a secondary emphasis on implementation processes. Real-world examples of segmentation solution development will be used to illustrate principles and techniques discussed in the course. Although there will be discussion of business-to-business segmentation examples, more emphasis is given to consumer segmentation.

Who should attend?
Market research managers and analysts, marketing managers and advertising professionals.

Learning Objectives

• What does the diversity of wants in our market mean to our business?
• What is the most effective way to segment our present and potential customers?
• How do we develop an actionable market segmentation solution.

For more information visit www.marketingpower.com/tssegmentation or call 800.AMA.1150

On September 25, Aquent hosted a webcast with the American Marketing Association titled “Careers in Marketing: Flux, Flexibility, and the Future.” During the presentation, Matt Grant explained how to find your way through the changing landscape of marketing careers.
For your reference, we’ve posted the presentation online along with a few other links we thought you might be interested in, including a link to his blog where he will be answering the questions he wasn’t able to get to during the Q-and-A period of the presentation.
________________________________________
About Aquent: For more than 20 years, Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies – including two-thirds of the Fortune 500 and 90 of the Fortune 100 – build their internal marketing and communication capabilities. Last year, we placed over 11,000 Aquent talent at more than 3,000 companies. Aquent, online at www.aquent.com, is headquartered in Boston, Massachusetts.

AMA is holding a membership campaign that offers special discounts and perks for first time members ­ making this a perfect time to join.

The special offer for new members includes over $100 in savings and discounts and runs through the end of October.

* The special offer for new members includes $30 off the regular price, and

* Either a $20 prepaid MasterCard or a $200 National Conference Coupon

* AND participation in a webcast about Digital Marketing

Additionally ­ the Local Phoenix Chapter is giving new members:

* One Free Shared Interest Group meeting, valued at $20 and

* A Free Marketing book

This is a particularly good time to join as a $20 price increase will take place on December 1st‹If you have wanted to become a member‹this is really the best time to do so.

The new membership campaign ends October 31st. Please visit AMAPhoenix.org to join or for detailed information about this special offer or member benefits. You can also email membership@amaphoenix.org to request information.

Dear Friend;
Dennis Dunlap
Chief Executive Officer
American Marketing Association

Like you, we watched helplessly at the devastation caused by Hurricane Ike, leaving many of our AMA/AMAF friends and family members physically, emotionally and financially displaced with no end in immediate sight.

The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) have created a Hurricane Relief Fund to assist the Houston AMA and its members affected by this catastrophic storm.

You may make a donation by either filling out the attached form or making an on-line donation at www.themarketingfoundation.org <http://www.themarketingfoundation.org/> (please click the DONATE button and select “Hurricane Relief Fund (AMA Houston)” under the Program Support menu).

If you have any questions or require additional information, please contact Lisa L. Chernick, Executive Director, American Marketing Association Foundation at 312.542.9073.

On behalf of those AMA/AMAF family members in the greater Houston/Galveston area, thank you in advance for your generosity.

Best Regards,