Please join us for an upcoming event . . . http://www.netme.com/amaphoenix/

July Luncheon: Phoenix RoadRunners:

Promoting minor league sports in a major league market

July 23, 2008 11:30 AM – 01:00 PM Arizona Time

RSVP By: Jul 22, 2008 05:00 PM Arizona Time

AMA Phoenix Enteractivate Networking Event

July 24, 2008 05:30 PM – 07:30 PM Arizona Time

RSVP By: Jul 23, 2008 05:00 PM Arizona Time

The American Marketing Association Phoenix chapter invites you to join us for our first ever Enteractivate Networking Cocktail Mixer. This new and unique addition to the menu of local AMA events . . .

Tech SIG: Web 3.0 and Semantic Marketing – Creating Powerful, Relevant, and Meaningful Interactions for Your Website Visitors

August 14, 2008 03:30 PM – 05:00 PM Arizona Time

RSVP By: Aug 13, 2008 05:00 PM Arizona Time

With an ever expanding amount of information on the Web we, as Internet users, are becoming less patient and more skeptical of the information we view. This trend is collaterally affecting the success of our online marketing efforts…

August Luncheon: Customer Value Management

August 27, 2008 11:30 AM – 01:00 PM Arizona Time

RSVP By: Aug 26, 2008 05:00 PM Arizona Time

Most companies today spend a large amount of their marketing budgets on “mass” marketing efforts often with a goal to have more customers than their competitors. However, are they the right customers for your organization? How does each contribute to the organization’s goals? What is the potential to obtain from each? The real competitive advantage in today’s market place is to understand the potential value of each customer and being able to predictively reach out to them to achieve their maximum value with your organization.