Company Values and Employment Branding: Alignment and Engagement – Free Webinar
Tuesday, March 10th, 2009American Marketing Association Webinar: Company Values and Employment Branding: Alignment and Engagement
DATE: March 24, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET
PRESENTERS:
Rick Garlick, Ph.D., Director of Consulting and Strategic Implementation, Maritz Research Hospitality Group
Alli Libb, Moderator, American Marketing Association
COST: Complimentary
Aligning employees with their companies’ brand promises is essential to delivering the promised customer experience. These brand promises are strategically aligned with corporate values and mission statements. Yet, are some company values more compelling than others for attracting, engaging, and retaining employees? How do perceived corporate values impact customer service delivery? Finally, which corporate values are associated with the most profitable companies?
Maritz Research conducted a full-scale national study to determine the impact of various corporate values on attracting, retaining and engaging employees. The results of this study are both interesting and, in some cases, surprising.
The session will examine:
• The extent to which perceived company values influence the ability to attract, retain, and engage employees
• The values that seem to work ‘best’ for driving company profit
• The impact of company values on the employees’ delivery of customer service
• Generational differences
