How Sí TV and the D-backs Hit Home Runs with Latinos

Beth Kane, Director of Research & Marketing at Sí TV, will describe the business needs of an emerging, non-Nielsen rated Latino cable network, and how she was able to conduct research with Nielsen on a limited budget. She will overview the latest information for Sí TV’s Latino viewers in the critical 18-49 year old segment and highlight the differences among Latinos in key markets across the U.S. such as Phoenix, Los Angeles, New York, and Chicago. Since Sí TV reaches Latinos in English, the research has really helped educate affiliates and advertisers that the majority of Latinos 18-34 live their lives in English but still celebrate their Hispanic heritage and want to be reflected in positive leading roles on television.

Julie Romero of the Arizona Diamondbacks will discuss their initiatives in the Phoenix Hispanic market.

Wednesday, September 9th 2009, Chase Field – Home of the Arizona Diamondbacks

3:45 – 4:15 pm    Check-in, ticket pickup, entry
Chase Field Gate K
(After 4:30, ticket pickup at Will Call)

4:30 – 5:45        “How Sí TV and the D-backs Hit Home Runs with Latinos”
Speakers:     Beth Kane, Director of Research & Marketing, Sí TV
Julie Romero, Director Hispanic Marketing & Sales, D-backs
Questions and Answers
Chase Field Banquet Room

5:45 – 6:15        Pre-game Networking
Chase Field Banquet Room

6:40 on        DBacks vs. LA Dodgers Game
Chase Field Picnic Pavilion
All-You-Can-Eat food until the 7th. inning
Food includes hot dogs, popcorn, peanuts, chips, soda and water

Note: The seminar may be included in your American Marketing Association Professional Certified Marketer continuing education log.

Register at AMAPhoenix.org

Member            $44.00/Member through Sep 04, 2009
$54.00/Member through Sep 08, 2009
Non-Member            $60.00/Non-Member through Sep 04, 2009
$70.00/Non-Member through Sep 08, 2009
Student            $44.00/Student through Sep 04, 2009
$54.00/Student through Sep 08, 2009

Important:
There will be no registrations or ticket purchases for this event at Chase Field.

Please join the American Marketing Association for an On-Demand Webcast entitled:

“Se Habla . . . ” Is Not Enough: Conduct Effective Research  in the Hispanic Marketplace

Event Details
DATE: April 8, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET

PRESENTERS:
Patricia Graham, EVP and CMO, Knowledge Networks
Anna Carbonara, Moderator, American Marketing Association
COST: Complimentary
Click Here to Register

Need Help? Visit our Webcast FAQs.

Are you missing successful Hispanic market strategies and tactics in your organization – approaches so sorely needed at a time when top line performance is suffering and profits are squeezed?  Are you ignoring Hispanic marketing as a standalone effort, despite the fact that a significant Hispanic demographic shift is one of the greatest transformational forces of the 21st century in the U.S?  With accurate research and guidance, you can discover the needs and attitudes of the Hispanic population, which has over $925 billion in buying power.

Join us as we discuss how you can conduct online survey research in the Hispanic Market, an indisputably critical segment of your company’s core consumer base and one that requires disciplined and comprehensive integration into your research efforts to maximize profit.

Knowledge Networks will give you a primer on achieving online research success across an array of factors and provide examples of findings from recent studies.  We will explain how to:

• Conduct Hispanic  research that is market relevant  and does not miss important portions of the Hispanic cultural segment — Spanish-dominant consumers, Hispanics who have low assimilation to the U.S., and those without Internet access, to name just three
• Keep Hispanic consumers engaged as members of an ongoing research panel  through innovative management and communications
• Best design a survey for  the heterogeneous Hispanic Marketplace  and analyze results

Click here to Register

Want more? Check out our upcoming webcasts!