Measuring Website Effectiveness: The Evolution of Web Analytics and the Threat of Accelerated Darwinism
Monday, June 8th, 2009Measuring Website Effectiveness: The Evolution of Web Analytics and the Threat of Accelerated Darwinism
DATE: June 17, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET
PRESENTERS:
Larry Freed, President and CEO, ForeSee Results
Eric T. Peterson, Author, Web Analytics Demystified
Anna Carbonara, moderator, American Marketing Association
COST: Complimentary
Have your metrics kept up with the lightning-quick pace of online evolution during a recession? The web is no longer a place where success comes easily; it’s an ultra-competitive environment where only the strong survive. The good news is that the right complement of online metrics can help you make decisions that will keep your business healthy and able to keep pace, IF you know what they are and how to use them.
Eric Peterson, Author of Web Analytics Demystified, will discuss the critical importance of using online data as a competitive business asset. Larry Freed will address the next step in integrated analytics that enable companies to not only understand key site visitor segments, but project their future behavior and extend analysis down to the individual user level.
