How much does that H1 tag really matter? Do “authority” sites always have an advantage over other sites with less reputation. Do links still rule as a major factor in helping pages rank well? This seminar looks at on-the-page and off-the-page factors that influence web search and what new signals are growing in importance. Arnie will also discuss a couple of off-the-beaten path with ideas on how to find important, trusted and relevant linking opportunities you might be overlooking.

Marketing Professionals Will Learn

1. Effective link building strategies for today and into the future.
2. How search engines including Google view links.
3. How to increase the effectiveness of your website through link building strategies you can implement yourself.

This event is sponsored by KEO Marketing

About the Presenter
Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, and was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award.

Leveraging his prior Internet marketing experiences, Arnie founded Vertical Measures in 2005. Vertical Measures is an SEM agency focused on providing quality link building and website marketing services. Their clients include major ecommerce sites, universities, career colleges, and SEO agencies. Mr. Kuenn is also the founder and president of the Arizona Interactive Marketing Association.

RSVP today: Search Engine Optimization & Link Building Strategies for 2010

   SEMPO AZ October Monthly Meeting – Open Event
  Search and Social Media Clinic

October 8, 2008
6-8 PM
ASU SkySong
  Convergence Room – first floor Southeast corner
  1475 N. Scottsdale Rd.
  Scottsdale, AZ 85257

SEMPO AZ would like to invite you to its Search and Social Media Website Clinic event. The event will feature the top Search, Social and Website Usability experts from some of the leading digital agencies here in Phoenix.

Our panel of experts will evaluate a number of websites, including those from the audience, and point out how to optimize a site from a design, search and social media perspective. Attendees will learn usability, search engine optimization and social media best practices.

The panel of experts will include:

• Andrew Schmidt – Senior Natural Search Strategist – iCrossing
• Chris Sietsema – Strategic Planning – Mighty Interactive/Off Madison Ave
• Stephen Heitz – Director Interactive Services – Lavidge
• Dylan Downhill – CIO – Elixir Interactive
• Scott McAndrew – Director of Strategy – Terralever
• Andrew Bagley – Media Director – Sitewire

If you would like to recommend a site to be reviewed, please forward your name and the website address (URL) to Jason Ferrara by Wednesday, October 1.

The event will be held on Wednesday, October 8 from 6-8 pm at SkySong. Food and drink will be served.

Admission: $15 for SEMPO members, $30 for non-members

Register for this SEMPOAZ Search and Social Media Website Clinic.