Media Alert

SEMPO AZ September Event to Feature Yahoo!: Trends in Convergence of Search and Display Advertising

Contact: Jason Ferrara or Sheila Kloefkorn, Co-Chairs of SEMPO Arizona
ph: 602.494.6326 / 602.565.3512
Email: jason.ferrara at elixirinteractive.com or sheila at keomarketing.com

Phoenix, AZ - SEMPO Arizona (www.sempoaz.org), a working group providing education, awareness and a better understanding of search engine marketing, recently announced that it will welcome Yahoo!’s Dan Boberg to discuss trends in the convergence of search and display advertising and tools to leverage them.

Boberg will speak about new tools and technology being offered by Yahoo! to help search engine marketers and advertisers. He will also explain how Yahoo! is leveraging this technology across platforms including search, display, video and mobile.

Attendees will learn about:

- Yahoo’s Right Media Exchange platform

- How to leverage the Exchange platform to build community

- How engaging in search and display advertising can increase ROI

Admission is $20 for members; $30 for non members.

To RSVP for this event, please visit http://sempoazsep08.eventbrite.com/

Date: September 11, 2008
Time: 6:00 – 8:00pm

Location: SkySong
1475 N. Scottsdale Road Ste.200 Global Room
Scottsdale, AZ 85257