Feeling the Heat – New Insights into Today’s Hot Market Research Topics

Event by: AMA Phoenix and SWMRA
August 06, 2009
05:30 PM – 08:30 PM Arizona Time
August 07, 2009
08:00 AM – 04:15 PM Arizona Time

Main Location: Arizona Biltmore Resort & Spa
2400 E. Missouri Avenue
Phoenix, AZ 85016

RSVP By: Aug 05, 2009 05:00 PM Arizona Time

Come learn about the connections between social media & market research.

This educational forum will explore ways that social media can be used in a business setting, the state of the technology, how social media has been used in market research, and how it is likely to impact the market research environment in the future. Speakers with backgrounds in social media, marketing, and market research will present their views on how social media is impacting today’s business environment. Conference attendees will learn how social media is being used to conduct research projects, market products, and make businesses more profitable.

Session 1: “How to Use Social Media in a Business Setting”
Speaker: Bill Austin, Chief Technology Officer, AZhttp, Inc.

Bill Austin will focus on how social media is being used today. He will discuss how social media sites can be used for data collection and analysis. Bill will also discuss how businesses can use social media to find new customers and generate business leads. As a social media consultant, Bill has helped businesses find their way in the new and exciting world of social media.

Session 2: “State of the Technology & Early Social Media Research Experiences”
Speaker: Jim Longo PRC, VP Client Development, Itracks

Jim Longo will explore the advancements in online qualitative research methodologies and discuss best practices. Techniques examined would include real-time chat based focus groups, Blogs, forums, bulletin boards, online research communities, online ethnographies and online diaries. Each of these will be defined and examined thoroughly. Once all of the definitions are sorted out the presentation will move forward to discussion real project examples. The goal is to have the audience walk away with a fresh understanding of social media-based online qualitative techniques and know when to recommend them.

Session 3: “The Future of Social Media, Market Research, and Marketing”
Speaker: Professor James Spiers, Marketing Department, Arizona State University

Jim Spiers will discuss the future of social media, market research, and marketing. Where are we headed and what will the future bring? Jim’s presentation will discuss how social media fits with our current model for market research and marketing. He will show how social media can fit into a world focused on marketing and market research.

Session 4: “Product and Service Ideation Using Social Media Communities”
Speaker: Bart Steiner, President & CEO, Bulbstorm, Inc.

With hundreds of millions of consumers interacting in social media communities, companies have an unprecedented opportunity to co-create products and services with their customers. Bart Steiner will reveal new techniques being used by leading brands to capture the creativity of crowds and to more effectively market their own innovations.

RSVP at AMAPhoenix.org

Updating the Media Mix in Hispanic Marketing: New Media and Social Web sites

Presented by: Cruz Flores, Greg McGuire, and Ricardo Torres
July 09, 2009
03:30 PM – 05:00 PM Arizona Time
(Location: ASU SkySong )

Main Location: ASU SkySong
Suite 200 Global Room 1475 N Scottsdale Rd
Scottsdale, AZ 85257

RSVP By: Jul 08, 2009 05:00 PM Arizona Time
Presentation and a panel discussion with:
• Cruz Flores, Senior Marketing Manager Multi-Cultural Markets
Qwest Communications
• Greg McGuire, Sales Creative Resource Director, KVIB-FM 95.1 Latino Vibe
• Ricardo Torres, Publisher, Latino Perspectives Magazine

Learn about the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites and bilingual in-culture applications.

With Hispanics now 40% of Arizona’s population, it is crucial for those involved in marketing, advertising, interactive media, and public relations to understand the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites, and bilingual in-culture applications.

Marketing Professionals Will Learn

1. How corporations are increasing the effectiveness of multicultural marketing through segmentation and Internet based applications
2. How to reach bilingual and acculturated Latinos via on-line marketing
3. 3. Segmentation of the Valley’s Latino population and how to reach the most affluent groups

Register at AMAPhoenix.org

Intersection of Search, Social Media and Public Relations
Wednesday, June 24, 2009
6:00 – 8:00
SkySong
1475 N. Scottsdale Road,  Global Conference Room #201
Scottsdale, AZ 85257

Lee Odden, CEO of TopRank Online Marketing
Jeff Jordan, Product Manager – Social Media of Omniture

Attend this unique event to learn more about Social Media, its integration with search, and how to measure its marketing impact.

Lee Odden from TopRank Online Marketing will present on the intersection of Search, Social Media and Public Relations including both challenges and solutions for companies seeking to take advantage of the social web. Odden will share strategies for developing search friendly social media marketing and media relations programs that increase digital marketing and PR effectiveness.

Attendees will learn:
1. Fundamentals of search optimized media relations through Push & Pull PR
2. Framework for building a SEO friendly social media marketing program
Jeff Jordan of Omniture will be talking about Social Media, how you should be using the different channels to drive buyers, viewers, leads, etc., and how to measure success.

About the Speakers
Lee Odden is the CEO of TopRank Online Marketing  a digital marketing and public relations firm specializing in strategic internet marketing consulting, training and implementation services.
TopRank provides a holistic mix of online marketing expertise including:  search engine and social media marketing and online public relations.

A veteran internet marketer, Odden has worked with an impressive roster of clients including: HP, McKesson, BT, Northwest Airlines, PRWeb, Supervalu, U.S. Veteran’s Administration and the PRSA.
Odden is one of 25 online marketing experts with a contributed chapter in the book,  “Online Marketing Heroes” published by Wiley and has been cited for his search & social media marketing expertise by The Economist, U.S. News  and Fortune Magazine.  As an active thought leader in the search marketing industry, he contributes to top industry publications such as Mashable, iMedia Connection and MediaPost along with publishing Online Marketing Blog, recognized by Advertising Age as one of the top marketing blogs on the web.

A sought after marketing & PR industry speaker, Odden has developed content for the DMA Search Engine Marketing Certification Advanced Course, conducts the DMA Social Media Marketing 2-day workshop, conducts seminars for companies and regularly presents at:  Search Engine Strategies, PRSA Annual conference & Digital Impact, WebmasterWorld Pubcon, OMMA, Blog World Expo and the Media Relations Summit.

Odden is active in the industry as a board member on the DMA Search Engine Marketing and Social Media Councils and past board member of the Minnesota Interactive Marketing Association. Odden was most recently named to the board of advisors for Search Engine Strategies.

Jeff Jordan – Product Manager – Social Media for Omniture.  Omniture is the leading provider of online business optimization, which it delivers through the Omniture Online Marketing Suite™.
Jeff Jordan spends way too much time thinking about social media. Working side-by-side with customers like Disney, AOL, NBC, MSN, Time Warner and the best development team on the planet, he oversees the roadmap for Omniture’s social media  measurement products.

Prior to joining Omniture, Jeff was involved in venture capital and angel investing, finding and nurturing dozens of early stage technology companies.

This event is open to SEMPO members and non-members.
Price for STUDENTS to attend: $10
Price for MEMBERS to attend:  $20
Price for NON-MEMBERS to attend: $30

For more information and to register for this exciting event, please visit:
http://sempoaz.eventbrite.com/

   SEMPO AZ October Monthly Meeting – Open Event
  Search and Social Media Clinic

October 8, 2008
6-8 PM
ASU SkySong
  Convergence Room – first floor Southeast corner
  1475 N. Scottsdale Rd.
  Scottsdale, AZ 85257

SEMPO AZ would like to invite you to its Search and Social Media Website Clinic event. The event will feature the top Search, Social and Website Usability experts from some of the leading digital agencies here in Phoenix.

Our panel of experts will evaluate a number of websites, including those from the audience, and point out how to optimize a site from a design, search and social media perspective. Attendees will learn usability, search engine optimization and social media best practices.

The panel of experts will include:

• Andrew Schmidt – Senior Natural Search Strategist – iCrossing
• Chris Sietsema – Strategic Planning – Mighty Interactive/Off Madison Ave
• Stephen Heitz – Director Interactive Services – Lavidge
• Dylan Downhill – CIO – Elixir Interactive
• Scott McAndrew – Director of Strategy – Terralever
• Andrew Bagley – Media Director – Sitewire

If you would like to recommend a site to be reviewed, please forward your name and the website address (URL) to Jason Ferrara by Wednesday, October 1.

The event will be held on Wednesday, October 8 from 6-8 pm at SkySong. Food and drink will be served.

Admission: $15 for SEMPO members, $30 for non-members

Register for this SEMPOAZ Search and Social Media Website Clinic.

It’s tough out there. Budgets are tightening and customers are pulling back. As a marketer, you have to know the tactics that still break through and get results.

That’s what MarketingProfs’ Digital Marketing Mixer is all about: Forming relationships with your customers through digital marketing. Email, Search, and Social Media program tracks are where topnotch skills are making the difference:

• Carefully crafted email copy that fits the medium: Internet, smart phone, iPod
• SEO that keeps your name and message on top of real-time search lists
• Techniques for CRM in the wide range of Social Media contexts out there

Join us at the Radisson Fort McDowell in Scottsdale October 22-23 for two full days of training in all of the above.

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• A $200 savings for Aquent clients and talent with discount code: ESPNA08. Register before September 26 and save an additional $150 with the early bird pricing.
  
• MarketingProfs latest research report Email Marketing Benchmark Research 2008 – a $319 value!
• A MarketingProfs Premium Plus Membership worth $249 for basic and non-members.

Check out the latest Program lineup, and view our Speaker roster, including our outstanding Keynotes who know digital marketing like no one else.

Listen, learn, join the discussions, form a digital marketing toolkit, and make an investment in you that will make a real difference in the tough days ahead. That’s what we all need right now. Let’s do it.