Learn about legal issues currently being addressed in marketing and new media campaigns. Douglas Sylvester publishes, teaches and lectures on issues of intellectual property law and commercialization, international law, emerging technologies and privacy. In 2007, Associate Dean Sylvester was appointed Special Consultant to a National Academy of Sciences panel charged with reforming the U.S. Census. He was the founding Faculty Director of the innovative Technology Ventures Clinic, which introduces students to transactional legal practice in high-technology sectors. In recent years, Associate Dean Sylvester also has been an expert witness in cases involving licensing, intellectual property and technology, and has advised numerous entrepreneurs in building their businesses.

RSVP today: Hot Legal Issues in an Age of New Media

October 28, 2009, 11:15 AM – 01:00 PM
Embassy Suites Phoenix – Biltmore

The Social Web has been a sea change to the way in which we live and work. The use of mainstream media to promote our brands has been giving way to people connecting and communicating with each other – and participating organizations – online.

Consider that, among the general adult population, some 1 in 5 will now read a blog at least once a month and are probably a member of a social networking site. And, in considering a younger demographic, some 41% of youth will visit a social networking site every day. It is no surprise that the popularity of social media for online marketing is expected to continue accelerating in 2009.

Join Phil Dame and Steve Thompson from Ramius Corporation for this one-hour Webinar as they share tactics and best practices to evaluate whether your company is better served using consumer services such as Facebook, MySpace and LinkedIn, or by building your own white-label social platforms when executing different kinds of “social marketing” initiatives in 2009.

Learn about:

• Examples of different strategies and tactics that best complement using established consumer social networks and white-label platforms
• Some of the advantages and limitations of both that you should be aware of
• Ways to merge custom applications with consumer social networks to maximize benefit

Event Details
DATE: April 14, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET

PRESENTERS:
Phil Dame, Chief Operating Officer, Ramius Corporation
Steve Thompson, Director of Professional Services, Ramius Corporation
Anna Crabonara, Moderator, American Marketing Association

COST: Complimentary

Click Here to Register

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