The Social Web has been a sea change to the way in which we live and work. The use of mainstream media to promote our brands has been giving way to people connecting and communicating with each other – and participating organizations – online.

Consider that, among the general adult population, some 1 in 5 will now read a blog at least once a month and are probably a member of a social networking site. And, in considering a younger demographic, some 41% of youth will visit a social networking site every day. It is no surprise that the popularity of social media for online marketing is expected to continue accelerating in 2009.

Join Phil Dame and Steve Thompson from Ramius Corporation for this one-hour Webinar as they share tactics and best practices to evaluate whether your company is better served using consumer services such as Facebook, MySpace and LinkedIn, or by building your own white-label social platforms when executing different kinds of “social marketing” initiatives in 2009.

Learn about:

• Examples of different strategies and tactics that best complement using established consumer social networks and white-label platforms
• Some of the advantages and limitations of both that you should be aware of
• Ways to merge custom applications with consumer social networks to maximize benefit

Event Details
DATE: April 14, 2009
TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET

PRESENTERS:
Phil Dame, Chief Operating Officer, Ramius Corporation
Steve Thompson, Director of Professional Services, Ramius Corporation
Anna Crabonara, Moderator, American Marketing Association

COST: Complimentary

Click Here to Register

PodCampAZ is a FREE networking media “unconference”, dedicated to blogging, video blogging, podcasting, social networking, and all other relevant media. This year’s event has been extended to two days and will be held at the University of Advancing Technology in Tempe, AZ on November 1st and 2nd. At the heart of the “unconference” experience is the opportunity to have a conversation at large with those innovators which have created and fostered a successful blend of relevant media and put it to work for them. While hosting your own session audience members are free to drop in, listen and learn about what is relevant to their needs, and move on to the next session if they wish. Even better, they are encouraged to become a part of the experience by stimulating ideas and asking questions.

Learn more at PODCAMPAZ.ORG

Tempe-based online marketing agency, Sitewire, is honored to welcome Charlene Li, co-author of national bestseller, Groundswell, to Phoenix on September 18th, 2008. 

Groundswell is about harnessing the power of social technologies to turn the force of customers connecting online to your advantage.  Whether a marketer, researcher, analyst, CEO or business owner, you need to understand how the groundswell is changing everything.

Sitewire is offering AMA Members the preferred rate of $50.

For more information, contact Brandy Susini at BSusini (at) sitewire.net