AMA Phoenix | American Marketing Association

2008-2009 AMA Phoenix Chapter Board Members

President	Karen Kallet	Weil Lifestyles/drweil.com
Immediate Past President	Marilyn Kafka	Los Padres Bank/Harrington Bank
President Elect	Jackie Wetzel	The Phoenix Business Journal
Secretary	Stacee Amos	EB Lane
VP Collegiate Relations	John Bord Ben Campbell	Guevavi Marketing Bold Impressions
VP Communications	Elizabeth Epp Hannan	Pragmatic Marketing
VP Community Relations / PR	Scott Appel	Allison & Partners
VP Direct Marketing	Tom Lamoureux	Universal Technical Institute
VP Education	Richard Sailing	iCrossing
VP Events	Amy Thomas	Grand Canyon University
VP Finance	Patrick Howley	The Howley Group
VP Hospitality	Mark Nelson	BI Worldwide
VP Membership	Evelyn Vega	Aquent
VP Online Marketing	Mitchell Tay	Media88
VP Programming	Cara Hughes	80/20 Marketing
VP Research	Scott Smith	The Analytical Group
VP Spectrum	Nathalie Potvin	The AZ Republic
VP Sponsorship	Shiela Kloefkorn	KEO Marketing
VP Volunteers	John Hogg	Valley of the Sun United Way

Chairpersons

CMO Advisory Forum	John Bord Scott Appel	Guevavi Marketing Allison & Partners
Direct Mail SIG Chair	Nathalie Potvin	The AZ Republic
Hispanic SIG Co-Chair	Perla Flores	GDC Marketing & Communications
Hispanic SIG Co-Chair	Joe Ray	Estudio Ray
Job Bank Chair	Tracy Tannenbaum	Centex Homes
Tech SIG Chair	Shiela Kloefkorn	KEO Marketing

	Karen Kallet President Karen L. Kallet has had a life long passion for marketing and is currently Vice President of Online and Direct Marketing for Weil Lifestyles/ drweil.com. Karen also owns a successful Marketing and Lead generation consulting company, a publishing company and co-owns a package good company, Innofresh Products, Inc. In her career, she served in a variety of senior leadership positions in marketing and advertising with corporations. She was previously Vice President of Advertising, Internet and Lead Generation for Universal Technical Institute and served in senior marketing and advertising positions at Del Webb, SkyMall, America West Airlines, Western International Media, and Valley National Bank. Karen received her BFA in Advertising Design from Syracuse University. In 2003, she was named Advertising Person of the Year for the Phoenix market, the highest honor given by the Ad2 club to an industry leader. She is past president of the Phoenix Ad Club and a Past President of the Arizona Direct Marketing Association. She gives back to the community by running the in transition group for professionals is our field who are in job transition. back to top
	Marilyn Kafka Immediate Past President Marilyn is the VP of Business Development for Bold Impressions. Marilyn’s full professional career spans 20 years, nine of which were spent directing the business development and marketing efforts for a community bank as well as a federally chartered credit union, she successfully managed all facets of the marketing plan for two distinct brands and 15 office locations in both the Phoenix and Tucson markets. Marilyn’s experience in database and direct marketing in both corporate as well as a consultant with agencies includes design and execution of the integrated direct marketing programs for consumer and business to business for client acquisition, growth and retention. She is has the distinct honor of serving on the board of the Phoenix Chapter of the American Marketing Association as President in the chapter’s 50th year anniversary. A native of upstate New York, Marilyn has made Arizona her home for the past 20 years. She attended Arizona State University where she met her husband Phil, and they both never looked back. They reside in north central Phoenix, with their two sons. back to top
	Jackie Wetzel President Elect Since graduating from Arizona State University, Jackie Wetzel quickly has built a career in the Valley’s media industry through her work at The Phoenix Business Journal. As a member of the paper Wetzel has developed marketing programs, overseen business development initiatives, implemented customer service best practices and maintained advertising sales forecasts for the publication. Wetzel also was a founding member of The Journal’s marketing committee, the group responsible for the recent promotion of the paper’s extensive redesign. Wetzel also has made community involvement a staple of her professional and personal life. She’s a mentor for Big Brothers Big Sisters and a board member for Junior Achievement’s Stock Market Challenge. At The Journal, Wetzel spearheaded the paper’s involvement with United Way and Make a Difference day. She is currently serving as VP of Hospitality and wants to be President elect to make a big difference and have an impact with all her ideas and connections in growing AMA Phoenix. back to top
	Stacee Amos Secretary Stacee brings extensive travel and tourism expertise to the EB Lane. Utilizing both traditional and interactive marketing initiatives, Stacee has successfully directed and delivered international marketing campaigns throughout her twelveyear career for high-profile advertising agencies such as BBDO Atlanta and Grey Global Group. Stacee's contagious enthusiasm and strategic focus have resulted in brand awareness for companies and products including, Panama Tourism, MetLife Financial Services, Kraft/Nabisco, Main Street Bank, Fidelity Investments, Fidelity Bank, and most recently, ten Marriott and Renaissance luxury resort properties in the Caribbean and Mexico. She has the conscientious drive to deliver great work and will not be satisfied until she has measurable proof of a job well done. Stacee believes in beginning-toend accountability and has the drive to lead brands to achieve excellent results. Recently relocating to the Southwest from Atlanta, Georgia, Stacee graduated from the University of Miami in Broadcast Management and English Literature. back to top
	John Bord VP Collegiate Relations CMO Advisory Forum As President and Chief Marketing Officer for Guevavi, John leads a team of marketing, advertising, and public relations experts who connect local and national clients with relevant consumer and business market segments through one-to-one communications. He has an extensive marketing, advertising and public relations background from nearly 20 years working in arts, education, government and the corporate sector. Prior to forming Guevavi, John served as a Senior Business Segment Manager at Salt River Project, the nation’s third largest public utility, where he managed all marketing and advertising programs for the SMB segment. While at SRP, John previously managed marketing, communications and community events for the Hispanic consumer segment. John received his Bachelor of Science in Communication from Arizona State University and earned an MA in Organizational Management from the University of Phoenix. He also holds Executive Certificates in International Marketing Management and International Marketing Strategy from the Thunderbird School of Global Management. Career highlights include receiving Presidential invitations to the White House for the National Medal of Arts Awards, a Fire Scene Commendation from the City of Scottsdale, and earning multiple industry awards for marketing and advertising campaigns. John is Past-President of the Phoenix Chapter of the American Marketing Association, and recently served on the Professional Chapters Council for the American Marketing Association in Chicago. He currently is Chair of the CMO Advisory Panel for AMA Phoenix. In addition, John is a Faculty member in the College of Business for the University of Phoenix Southern Arizona Campus. Recognized for his thought leadership for integrating strategic marketing with one-to-one and digital print communications, John is a featured speaker for Hewlett-Packard and the American Marketing Association at national and International conferences, as well as executive seminars. He combines expertise in relationship marketing and multicultural communications to grow brand loyalty while increasing business revenue. back to top
	Elizabeth Epp Hannan VP Communication Bio coming soon back to top
	Ben Campbell VP Collegiate Relations Bio coming soon back to top
	Scott Appel VP Community Relations CMO Advisory Forum Scott Appel is the director of the Phoenix branch of Allison & Partners – a national public relations and marketing firm headquartered in San Francisco. Scott has been an active member of the AMA for many years. He was on the inaugural committee, as well as subsequent committees, for the Spectrum Awards. Scott has more than 12 years of marketing experience including both agency experience as well as in-house experience. He graduated from New Mexico State University with a bachelor’s in marketing and earned his MBA from the University of Phoenix in global management. back to top
	Tom Lamoureux VP Direct Marketing Bio coming soon back to top
	Richard Sailing VP Education Leaving the Marine Corps in 1996, Richard graduated from ASU in 2001 and started his professional career with Phoenix College in the Marketing department. While there he earned an MBA from the University of Phoenix and transitioned to a Scottsdale based Interactive firm. From Public Sector to Private Sector, the one constant is his passion for big ideas and bottom line results; preferring to find how a plan can work instead of why it won't. He loves strategy and he loves marketing. He also looks forward to this year as the VP of education for the AMA. Feel free to look him up on LinkedIn.com or check out his blog. back to top
	Amy Thomas VP Events Bio coming soon back to top
	Patrick Howley VP Finance Patrick Howley is president of The Howley Group, LLC, a marketing consulting firm with a focus on brand positioning, product innovation, strategic planning, consumer research and Customer Relationship Management. His clients range from Fortune 500 companies to smaller non-profit organizations. His prior work experience includes marketing with Colgate-Palmolive and Petsmart, and advertising with Grey Advertising and J. Walter Thompson. Patrick has been involved in the AMA for about five years, first with the Kansas City chapter and now with the Phoenix chapter. He is the current VP of Finance for the Phoenix chapter. He also serves on the board of the Community Health Charities and does pro-bono work for the Arts and Business Council. back to top
	Mark Nelson VP Hospitality Bio coming soon back to top
	Evelyn Vega VP Membership Bio coming soon back to top
	Mitchell Tay VP Online Marketing Mitchell Tay is the Project Manager responsible for Marketing and Communication for media88, inc. His expertise also includes digital media and photography and internet marketing. He has a Bachelor's of Science in Marketing, Minor in Communication, and a Certification in Asian Pacific American Studies from the Arizona State University. back to top
	Cara Hughes VP Programming Having developed a career within loyalty marketing, Cara recognized that many companies do not understand or appreciate the value of such a program. As a result she set out to create a company which would work with clients’ existing marketing departments to develop, launch and manage loyalty marketing programs. Having a strong understanding of the discipline of Loyalty Marketing, Cara has set out to assist companies in developing and executing efficient and effective marketing plans which target those 20% of customers who generate 80% of the revenue. Prior to introducing Eighty-Twenty Marketing, Inc. to the Business World, Cara was Director of Gold Crown Club (GCCI) and Speed Rewards, Best Western’s worldwide frequent traveler and NASCAR Loyalty programs respectively. Cara’s responsibilities included the acquisition and retention of all GCCI members’ worldwide, communications to such members, business and vendor partner relationships within the GCCI program and all international brand marketing, including the first ever international promotion for the Best Western International brand. Cara fine tuned her loyalty marketing skills as an Associate Manager of FlightFund, America West’s frequent flyer program. At America West Cara played a key role in increasing partner revenue to the program from $6M annually to $22M annually. Cara graduated magna cum laude from Framingham State College, in Massachusetts with a Bachelor of Art’s Degree in Finance. During Cara’s junior year she was invited into the National Honor Society of Economic, Xi Chapter. Cara also holds a Master’s of Art Degree in Marketing Communications and Advertising from Emerson College in Boston. Cara is actively involved with Phoenix Children’s Hospital Oncology Department, having organized two successful fundraisers and is currently working with the Oncology Department to organize St. Baldrick’s Day to benefit Phoenix Children’s Hospital. back to top
	Scott Smith VP Research Scott is the Business Development Manager/Product Manager for The Analytical Group, Inc. a market research firm in Scottsdale, Arizona. He is responsible for Analyticals' WinCross, WinQuery and QueryWeb software products as well as business development. Scott has been with Analytical since 1999 holding various positions including Data Collection Manager where he was responsible for overseeing their Chicago and Scottsdale phone interviewing operations. Prior to that he was a Field Project Director at Research Resources for 2 years. (Research Resources is now Research International). Scott received his BA in Business Administration with an emphasis in marketing from Western Washington University in Bellingham, Washington in 1997. back to top
	Nathalie Potvin VP Spectrum Direct Mail Chair Bio coming soon back to top
	Sheila Kloefkorn VP Sponsorship Tech SIG Chair Sheila Kloefkorn is President of KEO Marketing Services. Tempe, AZ based KEO Marketing specializes in search engine marketing and optimization. As President, Sheila is responsible for developing comprehensive online solutions for medium and small businesses across the United States, and more than 100 countries around the world. Prior to that she was VP of Media Operations with New York based YouthStream Media Networks, which helped Fortune 1000 clients, including brands like L’Oreal, Helene Curtis, Motorola, Best Buy, and Disney, among others, reach 18-25 year olds through innovative traditional and online programs. She holds a Masters degree from Bowling Green State University, and a BA from the University of Wyoming. back to top
	John Hogg VP Volunteers As Senior Vice President of Marketing & Communications for Valley of the Sun United Way, John directs all facets of brand stewardship for one of the state’s largest non profits. He oversees a diverse mix of marketing and communications functions including advertising, marketing, interactive and public relations. With nearly a decade of brand strategy expertise, his energetic leadership and creative thinking continues to strengthen United Way’s brand position. John previously served as the Director of Sales and Marketing for the Arizona Lottery where he created various marketing campaigns focused on the general and multicultural markets. John has also been featured as a panelist and guest speaker at notable industry conferences. John is a native of Phoenix and holds a Bachelor’s Degree in marketing from Arizona State University. back to top
Chairpersons
	Perla Flores Hispanic SIG Chairperson Perla Flores is a bilingual marketing, public relations, community-outreach and Hispanic marketing consultant. Born and raised in the border area of Tijuana and San Diego, Perla has lived in Arizona since 1992. She holds a BA in Spanish Literature and Culture from the University of California, Irvine, as well as a MBA from Arizona State University. As owner and managing partner of Principal Marketing and Communications, Perla is in charge of account management and client services. Perla serves as the main client contact and supervises the successful completion of all public relations and marketing projects. Most recently she was managing director for the Phoenix office of Guerra DeBerry Coody, a large full service agency headquartered in San Antonio. Before joining Guerra DeBerry Coody, she worked as an assistant brand manager on Purex brands and other laundry additives for the Dial Corporation in Scottsdale. Previously, she acted as Hispanic marketing director for Banner Health in Phoenix. At Banner, she created and implemented a comprehensive Hispanic marketing program for 33 hospitals in 5 states and developed the plan to re-brand Samaritan into Banner Health. Earlier in her career, she held marketing roles at the Arizona-Mexico Commission, the Greater Phoenix and Los Angeles Convention and Visitors Bureaus. back to top
	Tracy Tannenbaum Job Bank Chair Tracy Tannenbaum has over 18 years of diverse experience as a marketing professional with a passion for solving problems. Tracy currently works for Centex Homes as a VP of Regional/National Marketing. Prior to Centex Homes, she worked in NYC at The Princeton Review, the nations leading test preparation company, where she created and led their global marketing department. She also spent over 10 years working in diverse roles at AT&T as part of their "fast track" program for high potential executives. Tracy earned her BS in Marketing from Penn State University. She also received her MBA from the Stern School of Business at New York University with a triple major (Marketing, Management and International Business) and graduated with honors. Always seeking a challenge, she completed her MBA while working full time at AT&T. Tracy is also an avid traveler who has visited over 80 countries and every continent and has been an active member of several charitable/non-profit organizations, including those that provide protection to rainforests and its endangered species. As a newer member to the Phoenix area, she is starting to become actively involved with local charities and non-profit organizations, such as SARRC, The Phoenix Zoo and various educational organizations. She is also teaching a graduate course at ASU this fall. back to top