2009-2010 AMA Phoenix Chapter Board Members
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Phoenix Business Journal |
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Allison & Partners |
Secretary |
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Prisma Graphic |
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Parker Madison |
VP Community Relations / PR
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Allison & Partners |
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Universal Technical Institute |
VP Education |
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Six 9s Associates, Inc. |
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Cultural Experiences Abroad |
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Visionn |
VP Hospitality |
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BI Worldwide |
VP Membership |
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Defero
Aquent |
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Scottsdale Convention & Visitors Bureau |
VP Programming |
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The Idea Gardener |
VP Research |
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The Analytical Group |
VP Spectrum |
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World Marketing, Inc. |
VP Sponsorship |
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Union Digital Media |
Chairpersons
CMO Advisory Forum |
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Guevavi Marketing
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Direct Mail SIG Chair |
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World Marketing, Inc. |
Hispanic SIG Co-Chair |
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GDC Marketing & Communications |
Job Bank Chair |
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KPM Ventures |
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| CEA Chair |
Karen Ritterhouse |
Onsite Insite |
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Jackie Wetzel
President
Since graduating from Arizona State University, Jackie Wetzel quickly has built a career in the Valley’s media industry through her work at The Phoenix Business Journal. As a member of the paper Wetzel has developed marketing programs, overseen business development initiatives, implemented customer service best practices and maintained advertising sales forecasts for the publication. Wetzel also was a founding member of The Journal’s marketing committee, the group responsible for the recent promotion of the paper’s extensive redesign.
Wetzel also has made community involvement a staple of her professional and personal life. She’s a mentor for Big Brothers Big Sisters and a board member for Junior Achievement’s Stock Market Challenge. At The Journal, Wetzel spearheaded the paper’s involvement with United Way and Make a Difference day. She is currently serving as VP of Hospitality and wants to be President elect to make a big difference and have an impact with all her ideas and connections in growing AMA Phoenix.
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Karen Kallet
Immediate Past President
Karen L. Kallet has had a life long passion for marketing and is currently Vice President of Online and Direct Marketing for Weil Lifestyles/ drweil.com. Karen also owns a successful Marketing and Lead generation consulting company, a publishing company and co-owns a package good company, Innofresh Products, Inc. In her career, she served in a variety of senior leadership positions in marketing and advertising with corporations. She was previously Vice President of Advertising, Internet and Lead Generation for Universal Technical Institute and served in senior marketing and advertising positions at Del Webb, SkyMall, America West Airlines, Western International Media, and Valley National Bank. Karen received her BFA in Advertising Design from Syracuse University. In 2003, she was named Advertising Person of the Year for the Phoenix market, the highest honor given by the Ad2 club to an industry leader. She is past president of the Phoenix Ad Club and a Past President of the Arizona Direct Marketing Association. She gives back to the community by running the in transition group for professionals is our field who are in job transition.
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Scott Appel
President Elect
Scott Appel is the director of the Phoenix branch of Allison & Partners – a national public relations and marketing firm headquartered in San Francisco. Scott has been an active member of the AMA for many years. He was on the inaugural committee, as well as subsequent committees, for the Spectrum Awards. Scott has more than 12 years of marketing experience including both agency experience as well as in-house experience. He graduated from New Mexico State University with a bachelor’s in marketing and earned his MBA from the University of Phoenix in global management.
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Lori Baker
Secretary
Lori K. Baker, an independent writer and editor, has more than 15 years copywriting and marketing experience focused on the healthcare and travel industries. The award-winning journalist’s engaging, readable writing style has landed her work in some of the nation’s top magazines—Family Circle, Glamour, Ladies’ Home Journal, Parenting and others. Her client list includes corporate giants, medium-sized businesses, nonprofits, the nation’s top custom publishers and consumer magazines, which all count on her to look good in print. She’s an expert in engaging copy for newsletters, websites, press releases, articles for publication, editing and ghostwriting. To learn more about her work, visit her website, www.lorikbaker.com.
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Ben Campbell
VP Collegiate Relations
Shortly after graduating with a B.S. double majoring in Business Management and Marketing from Northwest Missouri State University last May, Ben packed up his truck and drove over 1,200 miles to relocate to the Valley of the Sun. After working for an award-winning Graphic Design firm for close to a year, Ben landed a great job with a large commercial printer, Prisma Graphic. There he is responsible for servicing existing accounts as well as lead generation. As a student Ben was very active in Northwest’s Student Chapter of AMA which makes him an ideal fit for VP of Collegiate Relations.
Ben is originally from small town Nebraska and personifies the down-to-earth, can do attitudes of the Midwest. Ben’s enthusiasm for all things marketing is surpassed only by his undying devotion to his beloved Phoenix Suns and Nebraska Cornhuskers. He is also very involved in the Arizona Chapter of NW’s Alumni Association where he is an Officer. During the week he can usually be found around The Valley networking at one event or another, so if you see him, say ‘Hi’.
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DD Kullman (DD)
VP Communication
A turn of phrase. A well-placed pun. Alliteration and parallel construction. That’s the realm this Princess of Prose loves to dabble in. After 20 years under her belt as a copywriter and creative director, D.D. is certain you can’t bore anybody into reading anything.
Personal, friendly and easily understood communication is her forte. Tours of duty include Senior Writer stints with Phoenix ad agencies such as McCann-Erickson/Phoenix, Lavidge Baumayr, The Martz Agency, E.B. Lane and McMurry Ad Group, the last where she served as Creative Director and Vice President, General Manager.
D.D. also was National Director of Marketing for High-Tech Institute, Inc., a private, post-secondary career college group with 17 schools in 12 states, and Manager of Marketing and Communications for the Office of the Vice President for Global Engagement at ASU. She currently is creative director at Parker Madison Dialogue Marketing, a creative consultancy specializing in brand strategy, marketing and design.
D.D.’s account experience includes everything from healthcare and hospitality to homebuilding and high-tech. Clients she’s written for include The Downtown Phoenix Partnership/Copper Square, Scottsdale Healthcare and John C. Lincoln Health Network, Doubletree, Hilton and Wyndham Hotels, Arizona State University, Del Webb, T.W. Lewis and Richmond-American Homes, Motorola, Dial Corp., Suncor, and The Stone Canyon, Pine Canyon and Quintero Golf Clubs.
During her career, D.D. has shown a long history of support for the advertising industry and the local community. She currently teaches advertising courses as an adjunct faculty member at The Art Institute of Phoenix. She also serves on the board of the American Marketing Association – Phoenix Chapter, and is managing editor of Southwest Graphics magazine, a professional journal published for the communications industry.
D.D. is at home in any medium, whether it’s print, broadcast, outdoor, direct mail or interactive. And while her entrepreneurial side loves the business of “the business,” her first love is concepting creative solutions that entertain, inspire and motivate readers to act. And crafting compelling copy that goes from prosaic to powerful, promptly.
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Laura Collins
VP Community Relations
Bio coming soon
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Tom Lamoureux
VP Direct Marketing
Bio coming soon
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Noel Lesniak
VP Education
Bio coming soon
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Amy Thomas
VP Events
Amy Thomas specializes in small to large event development, brand management, and developing sales support tools. Amy has a passion for leading high-stake, out-of-the-box initiatives and strategies, such as development of a charter high school on a college campus, centralizing marketing efforts for over 50 departments, and building entire marketing departments from scratch. Her professional experience also includes project management for web-based incentive programs at Altour Incentive Management, where she interfaced with Fortune 500 clients including Cisco Systems, DHL, and McDonald’s Corporation. She also has over 10 years of progressive marketing and sales experience in the semiconductor, jewelry, fitness, and food industries. Amy earned an MBA with an emphasis in Marketing from Grand Canyon University and a BS in Business Management from University of Phoenix. Amy is known for her “can-do” attitude and sense of “esprit-de-corps” which she credits to her experience serving in the U.S. Air Force from 1985 – 1989. Amy currently lives in Phoenix and enjoys hiking, snow skiing, and yoga.
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Robert Smith
VP Finance
Rob Smith is the President of VISIONN, a local marketing and Web development firm in Tempe. He founded the company in 1999 with a passionate approach in having a significant impact on his clients' businesses and the community. Today, that drive continues in working with clients that include The American Heart Association, The Scottsdale Charros, KY-KO Roofing Systems and Maui Millionaires. With over 14 years of professional marketing experience, Rob relates well with his client's, providing a high level of return on their marketing efforts. He is energized by developing and implementing creative marketing strategies in many different types of industries and media alike.
Originally from the neighboring state of New Mexico, Rob moved to the Phoenix area after graduating from New Mexico State University with a Bachelor's degree in marketing. He currently lives in Gilbert and outside of the office, Rob enjoys participating in sports, and attending many of the valley's sporting events.
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Mark Nelson
VP Hospitality
Mark is an account executive for BI and is responsible for the company’s business and client relationships in Arizona. BI is a full-service performance improvement agency that focuses three core competencies; Consumer Marketing, Employee Productivity and Sales & Channel Performance. BI Solution sets include analytics, communications, customer loyalty, database marketing, incentives, learning, live & event marketing, recognition, research and strategic consulting. Mark has 27 years of sales & marketing experience in the Phoenix market and is a graduate of Northern Arizona University.
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Eric Snelz
VP Membership - Retention
Eric is a partner at Defero, a Phoenix based digital agency and transitioned to the online world after over 25 years in print and direct mail. His background includes senior management at a Fortune 500 corporation before tiring of the corporate life and joining a regional company based in Phoenix. After meeting Eric Brandt, the visionary behind Defero, he decided to become an entrepreneur and build a company from scratch. In operation since late 2006, Defero has established a strong presence in the gaming vertical but works with a variety of client verticals. Defero has earned international recognition for their work and locally was awarded Best of Show in 2009 for the Phoenix chapter for the social media campaign launched with Cold Stone Creamery. Eric’s primary duty at Defero is provide clients strategic vision in the digital space which in turn keeps the graphic and web savvy Deferoan’s busy with all manner of social, mobile, video, web dev, search, web casting and managed email projects.
Born in Illinois and raised in Indiana, Eric fled the snow for the sunlit campus of the University of Arizona. After graduating he stayed close to his Wildcat roots and recently finished a six year stint on their alumni board. Eric has also served on charity boards for Cystic Fibrosis, Helping Hands for Freedom and ALS. He has a surrogate son currently serving in the United States Marine Corp.
Out of the office and off the golf course, where he constantly struggles with his putting, he spends time with his two Rottweiler buddies Diesel and Murphy, is a voracious reader, history buff, enjoys travel and the good life in Arizona. If you live by the following motto, you will be just fine in life. “To give anything less than your best is to sacrifice the gift.” Steve Prefontaine.
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Kim Stroh
VP Membership - Acquisition
Bio coming soon
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Mitchell Tay
VP Online Marketing
Mitchell Tay is the Online Marketing Coordinator for the Scottsdale Convention & Visitors Bureau. His expertise includes internet marketing, digital media and professional photography. He has a Bachelor's of Science in Marketing, Minor in Communication, and a Certification in Asian Pacific American Studies from the Arizona State University.
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Tom Fulcher
VP Programming
Mr. Fulcher is the founder of The Idea Gardener® llc, a business development and marketing consulting organization. He has over 20 years of marketing, management and business development experience. Mr. Fulcher has led projects and divisions for start-up, small and large firms including Colgate-Palmolive and Heinz. Mr. Fulcher serves as COO for a technology start-up in its capital formation process and recently served as CEO of an internet firm while marketing it for eventual sale. During his career, he has held the positions of Director of Marketing, VP of Marketing, VP of New Business Development, VP of International Development, CEO and Board member.
Mr. Fulcher is highly involved in the Arizona community having servin on the boards of The American Marketing Association Phoenix Chapter, Economic Club of Phoenix (just stepped down after three years) and Audubon Arizona. He also serves on the Marketing Committee of Invest Southwest Capital Conference. He is actively involved with the local Polycystic Kidney Disease chapter, the American Marketing Association, Enterprise Network, ASU Technopolis, ASU Spirit of Enterprise SMART mentor program and as an Arizona Angels mentor. He is the Entrepreneur in Residence for the ASU Technology Venture Services Group where he mentors and lectures graduate business, engineering and law students on a variety of topics.
Mr. Fulcher holds a B.S. in Management from Arizona State University, an MBA in Marketing from the University of Denver and a certificate in Global Leadership from the Thunderbird School of Global Management. He and his wife, Michelle reside in Cave Creek.
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Scott Smith
VP Research
Scott is the Business Development Manager/Product Manager for The Analytical Group, Inc. a market research firm in Scottsdale, Arizona. He is responsible for Analyticals' WinCross, WinQuery and QueryWeb software products as well as business development. Scott has been with Analytical since 1999 holding various positions including Data Collection Manager where he was responsible for overseeing their Chicago and Scottsdale phone interviewing operations. Prior to that he was a Field Project Director at Research Resources for 2 years. (Research Resources is now Research International). Scott received his BA in Business Administration with an emphasis in marketing from Western Washington University in Bellingham, Washington in 1997.
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Nathalie Potvin
VP Spectrum
Direct Mail Chair
Nathalie is a seasoned database marketer, having worked as marketing director to grow audiences for the performing arts and as a direct mail consultant to many clients in the not-for-profit and retail arenas for over 20 years. She was Director of Marketing for Ballet Arizona, Sales Manager for Republic Direct and more recently Director of New Business Development for World Marketing, an end-to-end provider of direct marketing, fulfillment and critical document processing solutions. Nathalie serves on the board of the Phoenix Chapter of the AMA as Direct Marketing Chair and is responsible for the Spectrum Awards entry selection process. Originally from Montreal, she has been living in Arizona since 1996.
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Niall McSheffrey
VP Sponsorship
With over 25-years of experience in business development, project management, sales and not-for-profit leadership development, Niall McSheffrey brings a diverse background of skill and proficiency. With proven results, including globalizing a Scottsdale, Ariz.-based company.
In addition to stellar sales and remarkable execution, Niall also has been at the forefront of fundraising strategy development for not-for-profit organizations and his analytical background allows him to articulate technical services in a clear, concise way.
Niall will is now working with two high-profile companies to deliver an array of services for his clients:
· Terralever: for those clients who desire a refreshing change to online marketing strategies
· OliveTech: for those clients in need of a cost-effective, results-oriented software development
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John Bord
CMO Advisory Forum
As President and Chief Marketing Officer for Guevavi, John leads a team of marketing, advertising, and public relations experts who connect local and national clients with relevant consumer and business market segments through one-to-one communications.
He has an extensive marketing, advertising and public relations background from nearly 20 years working in arts, education, government and the corporate sector. Prior to forming Guevavi, John served as a Senior Business Segment Manager at Salt River Project, the nation’s third largest public utility, where he managed all marketing and advertising programs for the SMB segment. While at SRP, John previously managed marketing, communications and community events for the Hispanic consumer segment.
John received his Bachelor of Science in Communication from Arizona State University and earned an MA in Organizational Management from the University of Phoenix. He also holds Executive Certificates in International Marketing Management and International Marketing Strategy from the Thunderbird School of Global Management.
Career highlights include receiving Presidential invitations to the White House for the National Medal of Arts Awards, a Fire Scene Commendation from the City of Scottsdale, and earning multiple industry awards for marketing and advertising campaigns.
John is Past-President of the Phoenix Chapter of the American Marketing Association, and recently served on the Professional Chapters Council for the American Marketing Association in Chicago. He currently is Chair of the CMO Advisory Panel for AMA Phoenix. In addition, John is a Faculty member in the College of Business for the University of Phoenix Southern Arizona Campus.
Recognized for his thought leadership for integrating strategic marketing with one-to-one and digital print communications, John is a featured speaker for Hewlett-Packard and the American Marketing Association at national and International conferences, as well as executive seminars. He combines expertise in relationship marketing and multicultural communications to grow brand loyalty while increasing business revenue.
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Perla Flores
Hispanic SIG Co-Chairperson
Perla Flores is a bilingual marketing, public relations, community-outreach and Hispanic marketing consultant. Born and raised in the border area of Tijuana and San Diego, Perla has lived in Arizona since 1992. She holds a BA in Spanish Literature and Culture from the University of California, Irvine, as well as a MBA from Arizona State University.
As owner and managing partner of Principal Marketing and Communications, Perla is in charge of account management and client services. Perla serves as the main client contact and supervises the successful completion of all public relations and marketing projects. Most recently she was managing director for the Phoenix office of Guerra DeBerry Coody, a large full service agency headquartered in San Antonio.
Before joining Guerra DeBerry Coody, she worked as an assistant brand manager on Purex brands and other laundry additives for the Dial Corporation in Scottsdale. Previously, she acted as Hispanic marketing director for Banner Health in Phoenix. At Banner, she created and implemented a comprehensive Hispanic marketing program for 33 hospitals in 5 states and developed the plan to re-brand Samaritan into Banner Health. Earlier in her career, she held marketing roles at the Arizona-Mexico Commission, the Greater Phoenix and Los Angeles Convention and Visitors Bureaus.
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Shea Stickler
Job Bank Chair
Shea Stickler, is an experienced global marketing, business development and operations executive, who has developed and launched several high-value price-point products and services while the VP of Business Operations and Marketing at Lam Research (f.k.a. SEZ Group). While with Lam/SEZ, Stickler introduced the Da Vinci® platform, a $3.8M system for the semiconductor, photovoltaic/solar and power production markets, resulting in over $300M in sales. His expertise in business-to-business marketing and services marketing is evidenced by his capacity to develop strategic partnerships, revitalize service-based offerings and develop strategic plans to meet organizational objectives with cost effective returns. As a result he grew the company's market share and was promoted to oversee the entire supply chain from marketing and sales, to customer support to order fulfillment. Prior to joining Lam/SEZ, Shea Stickler served as the International Marketing Manager for Atomika Instruments, GmbH, a German analytics manufacturer. There he developed direct client relationships and capitalized on the company's IP to create new value propositions. Stickler has served as an account manager at AdCom Communications, a national advertising and PR firm, where he worked with a diverse client set including, AirEvac®, Hypercom®, the Rock and Roll Hall of Fame®, Banner Health® among others. Stickler also helped launch Advanced Environmental Solutions, a division of RAL Consulting, which established the company's product offerings as Green alternatives to bio-remediation, commercial/cleaning products, and equine/pet care products. Stickler earned a Bachelor of Science in Marketing from Arizona State University, where he is currently completing a MBA at the prestigious W.P. Carey College of Business.
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Sheila Kloefkorn
Tech SIG Chair
Sheila Kloefkorn is Founder and President of KEO Marketing, a Phoenix based online marketing agency. As President, Sheila is responsible for developing comprehensive online solutions for businesses of all sizes across the United States, and more than 100 countries around the world. Some of the companies that Sheila has provided online strategy for include: General Motors, FedEx, Restoration Hardware, Profiles International, Esselte Corporation, and many more.
Prior to founding KEO Marketing in 2000, she was Vice President of a New York based agency, which helped Fortune 1000 clients achieve success through all forms of marketing. Sheila has also held senior positions with iCrossing, a leading search and digital marketing agency, served as President of the Phoenix Chapter of the American Marketing Association and was the founding Co-Chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ).
A native of Wyoming, Sheila loves spending time with her family and friends as well as traveling and outdoor activities including scuba diving, hiking, wakeboarding and boating.
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Karen Ritterhouse
CEA Chair
Bio coming soon
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