Our Ever Changing Marketing World
Every week, on a Friday, I spend my morning reading up on all my newsletters. They range in subjects from the latest and greatest tech changes to the best marketing tools and success stories to celebrity gossip (it's an addiction of mine).
Some weeks, the amount of information coming out is just overwhelming, to say the least. I'm still looking for that newsletter that tells me the answers to all of my clients problems...it has yet to arrive.
But what I do see, are all of the different platforms and uses that marketers are taking advantage of and having great success with. As a local publisher, my biggest concern with these newsletters is that they are always referencing clients with national footprints, national dollars, and the staffing and support to go into these successful programs.
There are so many fun things to do in marketing now - clients have such fun and innovative options to reach their potential customers in so many different ways.
But with that comes the question - who's going to do it all? The more moving parts to a campaign, the bigger the strain on the company. (not at all what we want!)
So here's the question - in your fields, how do you handle the new world of marketing and all of the new work that it brings?
Stay Informed
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