Use Marketing Intelligence to Drive Strategy
2/17/12
Ever identify a marketing challenge or get that call from the boss about something that isn’t going right in your business? Where do you start? Join me on Wednesday at the monthly AMA luncheon to learn my ticks of the trade. It’s all about intelligence. What does our market tell us? How do we understand our customers? And is that sexy campaign really going to work to drive sales? My experience is the path is in front of us.. we just sometimes forget to stop, listen, dig, and discover where we need to go. Throughout my career I have learned – sometimes the hard way – that marketing for the sake of marketing doesn’t cut the cake. We have a responsibility to our organizations and our profession to be smart marketer. That’s my philosophy day in and day out at Republic Media. I have the honor or driving that philosophy throughout my organization in Phoenix as well as rest of the Gannett company. It’s what’s helped Republic Media and me personally be successful. I can’t wait to share more with you on Wednesday!
- Brook Christofferson
Come see Brooke at our Luncheon on Wed Feb 22 - Click Here to Register!
Stay Informed
Submit your e-mail address to keep up with everything that is AMA Phoenix


















Comments
Post new Comment